The embodiment of the invention discloses an interactive data processing method and device, equipment and a storage medium, and the method comprises the steps: recording the touch time of a touch event when the touch event for a preset type of control is detected on a live display interface; If the touch time exceeds a set time threshold, determining that the touch event is a long-press operation; When the touch event is a long-press operation, generating animation paths at set time intervals; Wherein every two generated adjacent animation paths are different; And playing an animation according to each animation path. According to the technical scheme provided by the embodiment of the invention, the interest of the live broadcast room can be improved, and user emotion expression can be promoted.