Description : "To improve our understanding of our community's feelings and mental health journeys, we conducted a global survey in partnership with market research firm YouGov. "
Description : "To further nurture TikTok's environment of empathy and understanding, we brought together some of our community's favorite creators with mental health experts to empower them to create responsible content around mental well-being. "
Description : A method and a device for generating stickers are provided. An embodiment of the method includes extracting an image sequence from a person-contained video to be processed; identifying emotions of the faces respectively displayed by each of the target images in the image sequence to obtain corresponding identification results; based on the emotional levelscorresponding to the emotion labels in the identification results corresponding to each of the target images, extracting a video fragment from the person-contained video, and acting the video fragment as the stickers. The image sequence comprises target images displaying faces; the identification results comprise emotion labels and emotional levels corresponding to the emotion labels. The embodiment can extract the video fragment from the given person-contained video to act as stickers based on the facial emotion match, which can achieve the generation of stickers based on the facial emotion match.
Description : The embodiment of the invention discloses a method and device for video music matching. A specific embodiment of the method comprises the steps of obtaining a to-be-matched music video; inputting the to-be-matched video into a pre-trained video emotion classification model to obtain at least one piece of emotion classification information corresponding to the to-be-matched video and a probability corresponding to the emotion classification information; acquiring a to-be-recalled music information set corresponding to the to-be-matched music video, wherein each piece of music information in the to-be-recalled music information set corresponds to at least one emotion label; and generating a recalled music information list based on matching of the at least one piece of emotion classification information and probability corresponding to the to-be-matched music video and the emotion tags corresponding to the music information in the to-be-recalled music information set. According to the embodiment, the emotion dimension information of the video and the gameplay is fully utilized, so that the matching degree of the video music matching is effectively improved.
Description : "Our mission to inspire creativity and bring joy is firmly rooted in our desire to enable discovery, growth, and connections among individuals and communities in Southeast Asia. "
Description : The embodiment of the invention discloses a music sharing method, system and device, electronic equipment and a storage medium, and the method comprises the following steps: entering a lyric video template display interface related to a target song when an instruction related to the display of a lyric video template is triggered; generating a lyric video according to a video editing operation of a user on the lyric video template display interface; and in response to a video publishing instruction of a user, publishing the lyric video to a target position. According to the technical scheme disclosed by the embodiment of the invention, the problems that in the prior art, the music sharing mode and scene are relatively single, and the requirement that the user shares the music-related, active and rich emotion expression cannot be met are solved, the music expression requirement of the user can be amplified, the user is helped to more actively and richer express the music-related emotion, and a streaming media product can be helped to complete more social media transmission, so that more high-quality new users can be obtained.
Description : "We believe digital experiences should bring joy and play a positive role in how people express themselves, discover ideas and connect. "
Description : "To avoid creating ill-feeling between community members or demoralize creators, only the person who registered a dislike on a comment will be able to see that they have done so."
Description : "Fostering authentic engagement in comments
Alongside our work to proactively remove abusive and hateful content or behavior that violates our Community Guidelines, we also continue to explore new ways to help our community feel more in control over comments. "
Description : "TikTok brings joy
Beyond just authenticity, TikTok content from users and advertisers is seen as uniquely uplifting when compared to other platforms. According to the study, globally, an average of 31% of TikTok users included “lifting my spirits” as one of the top three reasons for returning to the TikTok platform again and again."
"Authenticity and joy are unique and ownable aspects of the TikTok community, not only for users but also for brands and businesses looking to make an impact. But authenticity and joy have been historically difficult traits to quantify in a way that translates to planning marketing budgets. That's why we worked with Nielsen to commission an online study that provided powerful insights and measurable takeaways to showcase the value of TikTok’s unique content."
"Nielsen's study shows that audience sentiment toward TikTok is a global phenomenon; from country to country TikTok is seen as a place for authenticity, joy, discovery, and as a unique advertising experience."
"TikTok is authentic on many levels
Nielsen’s study shows users around the globe find TikTok content to be authentic, genuine, unfiltered and trendsetting. At the same time, when looking specifically at advertising content, users still associated terms such as authentic and genuine, while adding honest, real, unique and fun.
The study also shows that TikTok is a place where users feel free to be themselves. Globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn't post elsewhere. This sentiment isn't limited to a particular locale, language or culture. According to the study, users in Canada, Brazil, Indonesia and Russia all feel equally comfortable about being themselves on TikTok."
Description : "As part of our ongoing training programs for our moderation teams, we deployed implicit bias training globally and refreshers on our hate policy focused on antisemitism and Islamophobia, leading to a 13% increase in moderator accuracy in North America for enforcing our robust rules against hate speech and hateful behavior."
Description : "We’re continuing to make steady progress in our proactive detection of hateful behavior, bullying, and harassment. For example, 73.3% of harassment and bullying videos were removed before any reports compared to 66.2% in the first quarter this year, while 72.9% of hateful behavior videos were removed before any reports compared to 67.3% from January - March. This progress is attributable to ongoing improvements to our systems that proactively flag hate symbols, words, and other abuse signals for further review by our safety teams."
Description : "We’re continuing to make steady progress in our proactive detection of hateful behavior, bullying, and harassment. For example, 73.3% of harassment and bullying videos were removed before any reports compared to 66.2% in the first quarter this year, while 72.9% of hateful behavior videos were removed before any reports compared to 67.3% from January - March. This progress is attributable to ongoing improvements to our systems that proactively flag hate symbols, words, and other abuse signals for further review by our safety teams.
Harassment as a whole, and hate speech in particular, are highly nuanced and contextual issues that can be challenging to detect and moderate correctly every time. For instance, reappropriation of a term is not a violation of our policies, but using that reappropriated term to attack or abuse another person would violate our hateful behavior policy. Bullying can be highly personal and require offline context that isn't always available."
Description : " For instance, earlier this year we updated our Community Guidelines to make clear the types of hateful ideologies that have long been prohibited on our platform, including deadnaming, misgendering, and promoting conversation therapy programs. "
Description : "By teaming up with TikTok on World Mental Health Day, our hope is that creators feel empowered to take control of their mental well-being and turn to Headspace as a resource through all of life’s ups and downs"
Description : "Every month, over 1 billion people come together on TikTok to share authentic stories, build meaningful connections and find community. With conversations related to #MentalHealth and #MentalHealthAwareness inspiring almost 25 million videos to date, our goal is to continue fostering an environment where people can safely share their well-being journeys."
Description : "From recording heartfelt personal #WellBeing journeys to sharing #SelfCare and #StressRelief tips, our global community continues to support one another and raise mental well-being awareness through authentic storytelling."
Description : "TikTok s'engage à verser un don de 3 millions de dollars pour soutenir les efforts mondiaux de l'OMS visant à déstigmatiser les troubles de santé mentale et encourager la formation d'une communauté en ligne informée, empathique et solidaire."
Description : "TikTok s'engage à verser un don de 3 millions de dollars pour soutenir les efforts mondiaux de l'OMS visant à déstigmatiser les troubles de santé mentale et encourager la formation d'une communauté en ligne informée, empathique et solidaire."
Description : The invention discloses a reading interaction method, device and equipment, a server and a storage medium. The method comprises the following steps: receiving a user face image captured when a user reads; identifying the face image of the user, and determining a state expression of the user; and when the state expression meets a reading interaction condition, determining interaction content corresponding to the state expression and playing the interaction content. By means of the method, emotion change sharing between the user and the virtual reading partner in the reading process is achieved through state expression interaction with the reading user in the reading process, so that the single boring reading process is improved, the reading interestingness of the user is improved, and the reading enthusiasm of the user is improved.
Description : "The value of empathy in marketing
Today’s audiences are viewing, creating, and reacting to content in a very unique way. Through research, we uncover one of the keys to breaking through in today’s marketing landscape: Empathy."
"Because of the importance of things like empathy and resonance, it’s more valuable than ever to invest in creative."
"The undercurrent of all these shifts is the need for empathy in marketing. To put it plainly, empathy in marketing is the act of understanding what’s important to people, reflecting that in content, and framing it in the right way, so it lands properly with the right audi- ences. When brands do this, they are better able to resonate, show up strong on interactive platforms, and speak to different perspectives in their content."
"Acting With Empathy
Marketers who demonstrate empathy are able to continuously capture and feel what is important to people and cultures, regardless of context or timing."
Description : "Shopping needs to be more joyful"
"70% of TikTok users visit TikTok when they want to feel joy"
"Joyful discovery
88% users discover content on TikTok that they authentically enjoy"
"Users shop & tell by creating organic content that sparks joy"
Description : "What Shoppers Want
Consumers today enjoy being entertained. So to capture consumers' hearts, brands must adapt and captivate in this new era of commerce."
"The opportunity ?
Shoppertainment"
Description : "TikTok is all about creativity, authenticity, and having fun. The TikTok community inspires people to express themselves and to celebrate the things that they love. To connect with the TikTok community, you’ll want to unleash your brand’s creative side too. Be bold. Bring joy. Start a conversation and maybe even spark a new trend."
"1. Tell a true story
Storytelling isn’t just at the heart of great marketing campaigns, it’s at the heart of what it means to be human. Stories are how we make sense of the world. By bringing your audience into your brand’s story as participants, you’ll tap into the powerful emotions that motivate behavior—and drive up sales."
Description : The present invention relates to a sound effect adding method and apparatus, a storage medium, and an electronic device. The method comprises: determining, on the basis of an emotion judgment model, a statement emotion label of each statement of a text to be processed; determining an emotion offset value of said text on the basis of the type of emotion labels which are largest in quantity among the multiple statement emotion labels; for each paragraph of said text, determining an emotion distribution vector of the paragraph according to the statement emotion label of at least one statement corresponding to the paragraph; determining emotion probability distribution of the paragraph on the basis of the emotion offset value and the remotion distribution vector corresponding to the paragraph; determining, according to the emotion probability distribution of the paragraph and sound effect emotion labels of multiple sound effects in a sound effect library, a target sound effect matching the paragraph; and adding the target sound effect to an audio position corresponding to the paragraph in an audio file corresponding to said text. Thus, the effect of automatically selecting and adding sound effects can be implemented, and the efficiency of adding sound effects can be improved.
Description : "Our mission at TikTok is to 'inspire creativity and bring joy'. According to a global study, one of the top three reasons for using TikTok was "lifting my spirits". But 'joy' can be a grand, elusive term with a myriad of meanings. To uncover this, we partnered with Crowd DNA to explore how TikTok sparks joy amongst Gen Z and Millennial audiences in Australia.
‘Joy’ may be universal, but against the backdrop of a changing Australia, it’s showing up in new and interesting ways. Through research by Crowd DNA, we found 8 emerging codes of joy in the Australian TikTok community. These emerging codes can be grouped by four key dimensions and plotted against the axis of 'Me vs We' and 'Purpose vs Play'."
"The 8 Codes of Joy"
"2. Identity Unlocked demonstrates finding a safe space to explore our identity and create communities. This code of Aussie joy as a space is extremely important to young Australians, and as such, every brand should look to embrace, uphold and embody these principles in creating inclusive content.
3. Me Moments demonstrates consuming relatable, niche content as a ritual of comfort in uncertain times. Owing to their natural fit with individual interests, this code of joy can be applied to brands that involve learning or tutorials.
4. IRL Inspiration demonstrates using the digital world as a source of inspiration for our joy in the offline world. This code of Aussie joy lends itself especially well to brands that require discovery, locality and IRL exploration.
5. Collective Memories demonstrates finding joy in the commonalities we share and bringing to life sentimental moments that shaped Australians. This is a playing field that Aussie brands can tap into for their ability to spark nostalgia among Aussie audiences."
Description : "7 in 10 users
visit TikTok when they want to feel joy
– TikTok User Engagement Study, Nielsen, 2021"
"73% of people
on TikTok say they felt happier after logging on
- Authenticity, Happiness and Joy, Flamingo Group, 2021"
"While joy is a universal and age-old emotion, the codes of joy we’ve sought to identify all sit on the ‘emergent’ end of the spectrum - signalling a departure of what we’ve known before, and embracing the now and next, both within and outside the platform"
"‘JOY’ (33%)
is the predominant emotion picked up in conversation around ‘Australian content’ and ‘Australian creators’"
"Collective Memories
Finding joy in the commonalities we share and bringing to life sentimental moments that shaped all of us."
Description : "TikTok's mission is to inspire creativity and bring joy to people around the world."
"At the same time, we're combining forces between the rest of our US Safety team and our Global Trust and Safety Team to deliver on our shared mission to protect people from harm, promote platform integrity, and foster a place that brings people joy."
Description : "Value on TikTok is what the content does for the audience. Does it provide entertainment? Education? Is it a TikTok video to build one's community or interact with specific trends? Create with intent to keep your audience engaged and feeling like there's value for them with your content."
Description : "Building with empathy and inclusivity
Safety and inclusion go hand-in-hand, and we believe in maintaining an environment that celebrates everyone. We've evolved our hate speech policy to better account for scenarios where underrepresented groups may feel excluded or marginalised and to counter hateful ideologies."
"It's important to us that everyone on TikTok feels comfortable and confident expressing themselves. We recently strengthened our policies against bullying and will continue listening to experts as we work to improve. "
Description : "Inspiring joy and creativity with Community Effects"
"Effect creators have already inspired a world of joy, creativity, and entertainment with the effects they have made throughout the early beta for Effect House."
"We're focused on fostering a safe, authentic, and inclusive environment for our global community to create and engage with effects. In addition to our Community Guidelines, effects must follow our Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are. "
Description : "For as long as I can remember, I have been captivated by the magic of storytelling and its ability to connect people all over the world. Storytelling helps us learn from one another, celebrate our joy and dream of a better future. Today, with the power of TikTok, authentic voices have the opportunity to share their stories and creativity with new and bigger audiences and as a result, they are driving everything from culture to community."
Description : "They are building empathy and giving back. They are bringing us together in times that are challenging us all. They help us see the joy. "
Description : "41%
of TikTok users are motivated to buy for joy (to lift spirits/ as a treat/reward)"
"And whether it’s showing audiences gift-giving opportunities from the affordable side of your luxury brand or unboxing a set of glass mugs that elevate your #CoffeeTok station, luxury is accessible and joyful on TikTok no matter the price point."
Description : "Joy that Keeps on Giving
TikTok Creators love to share their holiday #hauls, #gifts, and #unboxings even after the Holidays! In these videos, the comments section transforms into conversations inspiring new purchases and unwrapping a whole new layer of Q5 engagement for brands."
" Break through the clutter with an always on In-Feed Ads base
In-Feed ads build your branding base as the perfect solution to create a sustained emotional connection with consumers during key holiday moments."
Description : The embodiment of the invention discloses a method and device for identifying character emotion. A specific embodiment of the method comprises the steps of extracting a face image set from a to-be-processed figure video, dividing the face image sert into at least one face image group based on a matching relationship between the face images, the different face image groups corresponding to different persons displayed by the person video, for each face image group in the at least one face image group, performing expression recognition on each face image in the face image group to obtain a corresponding expression recognition result, and determining the emotion information of a person corresponding to the face image group based on the expression recognition result corresponding to each face image in the face image group. According to the embodiment, the character emotion recognition based on facial expressions is realized.
Description : "Women on TikTok are seeing stories coming from authentic people who look like them, which sparks a “big sister” effect—theyʼre learning new concepts and getting advice from a trusted figure."
Description : "77% of women on TikTok agree that brands that post or reply to comments on TikTok feel like part of the community"
"What youʼll find in here
Primary research
Covering user sentiment, ad effectiveness, and more."
Description : ""Videos feel like love letters; something personal youʼre intentionally sharing with a familiar friend. Thereʼs such a joyful undertone." Lizzy Bilasano, VP, Head of Creative, Whalar"
Description : ""We learn things about ourselves on TikTok; I'm more empathetic, because I'm hearing stories that I wouldn't have even known tosearch for."
Coco Mocoe (@cocomocoe), TikTok creator"
Description : "TikTok levels the playing field - anyone can contribute and gain popularity. This ease and freedom lead to more playfulness when creating. TikTok is full of joy, silliness and experimentation."
Description : "Finally, Music, which is a unique strength of TikTok.
Other platforms are watched without sound 85% of the time (Source: Digiday), but sound is turned on by default in TikTok. Audio cues are always present, and Hashtag Challenges can tap into the emotional"
"The use of music and sound in short form video is a game changer. Music evokes emotions and forms memories, and the use of sound greatly increases engagement."
Description : "There are four key factors that make TikTok distinct -
• Simple Creativity
• Relatable Authenticity
• Short Form
• Challenge Mechanism"
"Relatable Authenticity
TikTok is a space where people can be real. It is not a curated place where people show a vision of the life they wish they were living, but a place of authenticity and community. The content is relatable and honest."
Description : "TikTok has strict policies against hateful behavior, including antisemitism and Islamophobia, which have no place on our platform. Globally, between October 7-31, 2023, we removed 730,000 videos for violating our rules on hateful behavior. We enforce our rules against hateful behavior by using advanced systems, from computer vision models that detect visual signals such as emblems and logos, to text-based technologies, such as natural language processing, to detect language used to promote extremist ideologies or hate groups. Where we have previously detected content that violates our policies on hate or terrorism, we use de-duplication and hashing technologies that enable us to recognize copies or near copies of such content. We also provide ongoing training for our content moderation teams to identify evolving hateful behavior, symbols, terms, and offensive stereotypes."
Description : "Running throughout both the men's and women's Guinness Six Nations, Swipe Out Hate aims to protect rugby fans on TikTok from anyone who seeks to spread hate and division, and educate the community about TikTok's range of reporting tools to prevent harmful behaviour on the platform."
Description : " Creating for TikTok is different, not difficult.
It's faster, relevant, and memorable. It's a place to come as you are and connect with joyful discovery.
And audiences take note.
73% of TikTok users say they feel a deeper connection to the brands they interact with on TikTok vs. the other sites and apps they use."
Description : "TikTok is a space for inspiring creativity and bringing joy."
" It's why we are focused on protecting our users from content, like hate speech, that could interfere with their ability to have a positive experience. "
Description : "TikTok is the home of creativity and joy and we’re delighted to be able to bring our football community these creative tools to express their love of the beautiful game and connect with their favourite players."
Description : "Our stance against online abuse, hate speech and discrimination
In addition to our support for the Equal Game initiative, last month we launched our #SwipeOutHate campaign to send an unequivocal message to our community that hate has no place on TikTok and to encourage them to stand together against hate in football. You can find out more about the steps we're already taking to tackle hate speech and the safety tools we make available for our community here."
Description : "The creative landscape on TikTok knows no bounds, thanks to our incredible brand and business partners who have not only explored these possibilities but turned them into joyful realities for the community. Beyond just driving business impact, their campaigns infuse joy and entertainment into advertising, creating an engaging experience for users as they explore exciting new products and services."
Description : "Today, we're delighted to announce the launch of our first-ever TikTok Advertising Awards across Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines, a celebration of campaigns that exemplify authenticity, inspire creativity, and bring joy to communities while achieving groundbreaking results."
"The creative landscape on TikTok knows no bounds, thanks to our incredible brand and business partners who have not only explored these possibilities but turned them into joyful realities for the community. Beyond just driving business impact, their campaigns infuse joy and entertainment into advertising, creating an engaging experience for users as they explore exciting new products and services."
Description : "The Philippine team hustled to put together a disaster relief plan to help the millions of Filipinos affected by the typhoons get back on their feet, to bring joy and hope back in their lives. "
Description : "TikTok's Swipe Out Hate campaign also returns for the TikTok Women's Six Nations, with the aim of protecting rugby fans on TikTok from those who spread hate and division. To elevate Swipe Out Hate even further, Union captains will front the campaign alongside TikTok creators for the first time, explaining what respect and sportsmanship means to them and sharing how people can report hateful content. "
Description : " Join the conversation by searching #Eurovision2024 as the TikTok community and Eurovision fans around the world showcase and share their creativity and celebrate the joy of the world’s biggest and most loved song contest."
Description : "With joy sparking business growth in the region, TikTok is introducing new solutions to help brands create a meaningful and valuable presence on the platform"
"Joyful engagement with more than 240 million users in Southeast Asia
As more people discover the joy of being on TikTok, the platform continues to see strong growth in its audience reach and engagement."
""We all need a steady dose of positivity and happy users make for more engaged consumers. Understanding this, we have rolled out the next phase of advertising on TikTok that enables brands to bring those everyday moments of joy to our community in an authentic and entertaining way," said Sam Singh, TikTok Head of Global Business Solutions, APAC."
Description : "With joy sparking business growth in the region, TikTok is introducing new solutions to help brands create a meaningful and valuable presence on the platform"
"Now, more than ever, people are craving new ways to find positivity and meaning. In Singapore, the pandemic has brought about restrictions and deferred plans, creating an even greater appetite for joyful moments – whether that is in the form of learning a new skill, seeking volunteering opportunities, or finding creative ways to keep connected with loved ones. As more people discover their purpose and what makes them truly happy, local brands need to also ride on this wave of positivity that their customers desire."
"Joyful engagement with more than 240 million users in Southeast Asia"
"As more people discover the joy of being on TikTok, the platform continues to see strong growth in its audience reach and engagement."
"With the mission to inspire creativity and bring joy, TikTok has become the platform that people turn to to experience entertainment throughout their day."
""TikTok that enables brands to bring those everyday moments of joy to our community in an authentic and entertaining way," said Sam Singh, TikTok Head of Global Business Solutions, APAC. "We look forward to helping brands in the region to not only grow their business but also take part in this mission of bringing joy to more people in Southeast Asia."
Description : "You made 2019 the year of TikTok, when millions of people all over the world participated in endless entertainment in hilarious, quirky and joyful moments that broke the norms of expression and creativity."
"Watching videos on TikTok feels like you’re a part of something exciting and unexpected. It ranges from wildly entertaining to truly heartwarming moments that inspire conversation. There’s really no other platform that can create the same span of reaction and emotion. "
Description : "We’re taking TikTok to the big screen in the living room, offering a new way to experience the joy and creativity of TikTok together at home. With our mobile app, we bring people little bursts of joy, and the big screen experience allows families and friends to easily enjoy TikTok together. "
"From day one, TikTok's mission has been to inspire creativity and bring joy, cultivating an entertaining space for positive, creative expression, and we're excited to bring TikTok to more living rooms across North America."
Description : "What makes engagement on our platform unique is the authenticity and realness of every day people who are empowered to create on TikTok"
Description : "By capturing their attention via storytelling, brands are simultaneously forming connections with the TikTok audience—connections that drive stronger brand affinity, brand memory, and brand equity. "
"As a result, they pay more attention to branding moments, find ads more likeable and relevant, and experience more positive brand perception"
Description : "All summer long, artists have been dropping some serious vibes and asking TikTok the ultimate question: "did I just write the song of the summer?" "
Description : " The positive holiday emotion makes TikTok the place for brands to stand out. TikTok is the leading source for entertainment, joy, and connection - all key holiday associations."
" TikTok users are holiday enthusiasts.
35% of users say TikTok makes them feel joyful"
Description : "Creative Tips for Success
Cheers to creative made simple. Learn how to make joyful yet impactful video content for your business this season."
Description : "Creative Tips for Success
Cheers to creative made simple. Learn how to make joyful yet impactful video content for your business this season."
"6 Creative Best Practices as You Spread Holiday Joy on TikTok
1. Build TikTok-Ready Content 2. Structure Your Storytelling 3. Use Attention Triggers 4. Think Sound-On 5. Optimize with Trends 6. Diversify Your Content"
Description : "What role does it play in your content? How can sound be additive to your brand? Here are some ways to use sound on TikTok:
Music:
Set the mood and rhythm for the video
• Explore the Commercial Music Library in-app or Audio Library on desktop to explore thousands of royalty-free tracks cleared for use in paid advertising."
Description : "The infinite loop is fueled by our community’s desire to constantly discover something new and then take action."
"TikTok journeys are powered by JOY and joy drives users’ purchase behavior
44% of TikTok users prefer branded content that is fun and entertaining
39% of users say "lifting spirits" is key in making purchase decisions
22% of TikTok users feel excited or euphoric about product purchases 1.3x more likely than the competitive average"
"The feeling of joy turns TikTok users in brand advocates"
" The magic of TikTok continues post-purchase"
Description : "Users around the world agree that the time they spend on TikTok is “time well spent.” They come for the community, stay for the creativity, and leave feeling happy and inspired."
"TikTok is a total mood booster. People turn to TikTok to feel a bit happier and take a break from reality with entertaining videos and creative inspiration. Across all markets, the top three positive feelings consistently associated with TikTok are happiness, joy, and creativity. "
"Users find a constant stream of joyful entertainment, liberating creativity, and endless inspiration that’s tailored just for them. "
"TikTok is a positive, uplifting experience—and when brands connect with this feeling of happiness and “time well spent,” their message can resonate with audiences around the world."
Description : "TikTok is a total mood booster. People turn to TikTok to feel a bit happier and take a break from reality with entertaining videos and creative inspiration. Across all markets, the top three positive feelings consistently associated with TikTok are happiness, joy, and creativity. "
Description : "Like all fans, we're also all too aware that racism and other hate speech in football is still far from being eradicated. At TikTok, we are determined to protect the experience of enjoying football on our platform from those who seek to spread hate and division."
"Tackling hate speech
Hate has no place on TikTok. Our Community Guidelines make clear that we do not tolerate hate speech, bullying or harassment. "
"Hate speech is complex and ever-evolving, and we don't pretend that we have always got it right. It's why our teams are always looking for ways in which we can be better. For example, last October, we strengthened our enforcement against hate speech to help ensure we capture the evolving landscape, language and terminology of hateful behaviours."
Description : "With Spark Ads, seamlessly integrate your campaign with the authentic voices of TikTok creators to inspire gift-giving and effortlessly satisfy the creative volume your campaign needs to truly resonate and succeed."
Description : The invention provides a video music matching method and device, electronic equipment and a computer readable storage medium, and relates to the technical field of video processing. The method comprises the following steps: inputting a video to be subjected to music matching into a pre-trained first neural network model to obtain specific-dimension video features of the video to be subjected to music matching; inputting the video features of the specific dimension into a predetermined second neural network model to obtain an emotion category of the video to be subjected to music matching; obtaining a plurality of songs corresponding to the emotion categories from a song library pool, and respectively extracting audio features of the songs; and performing Euclidean distance calculation according to the specific dimension video features of the video to be subjected to music matching and the audio features of each track, and taking the track of which the Euclidean distance is within a preset range as a recommended track of the video to be subjected to music matching. According to the invention, based on the emotion category expressed by the video, automatic music matching can be carried out on the video, and the use experience of a user is improved.
Description : The invention provides a video file processing method and system, a medium and electronic equipment. The method comprises the steps of obtaining voice comment information input by a user for a current video file, wherein the voice comment information comprises voice content, voice duration and comment mood; identifying the content of the current video file, and generating a plurality of video scenes; determining the video scene matched with the voice comment information; and when the video file is played to the video scene, outputting the voice content. According to the method, the interactive interestingness of the reviewer can be improved; and user viscosity can be further increased.
Description : Provided in embodiments of the present disclosure are a video processing method and apparatus, a device, and a medium. The method includes: receiving a play trigger operation for a forwarded video, the forwarded video being forwarded from an original video by a forwarding user; obtaining the original video, and forwarding comment information provided by the forwarding user on the original video when forwarding the original video; and playing the original video on a play interface of video works of the forwarding user, and displaying the forwarding comment information. In the embodiments of the present disclosure, when the forwarding user forwards the original video, the original video can be played when receiving a play station for the forwarded video, and meanwhile, the forwarding comment information provided by the forwarding user on the original video during the forwarding is displayed while playing the original video, instead of only displaying the comment information of the creator as in the related art. Thus, in this case, it is convenient for the user to know the forwarding user's feeling about the forwarded video, thereby improving the user's ense of experience.
Description : The invention provides a video recommendation method and device, electronic equipment and a computer readable storage medium, and the method comprises the steps: obtaining the sensory information of a user when the user is detected to watch a video; sending the sensory information to a server, receiving related information of the to-be-recommended video returned by the server, and displaying the related information of the to-be-recommended video to the user, wherein the to-be-recommended video is determined based on sensory information. Scheme of the present disclosure, when it is detected that the user watches the video, the sensory information of the user is obtained, the watching state of the user, including the watching feeling of the currently watched video and the to-be-recommended video determined based on the sensory information of the user, can be reflected on the basis of the sensory information, and the watching feeling of the user is considered, so that the recommended video is more accurate and more accordant with the mind of the user.
Description : "Our research shows that core tenets of TikTok creator content—trust, authenticity, and participation—are closely tied to different points on the path to purchase."
"Part I: Authenticity
64% of viewers say that creator content feels authentic and some of the most popular video formats, like POVs and "get un-ready with me" videos, are focused on realness. In short: Being real is the name of the game on TikTok. That's huge for product discovery and consideration. Viewers feel connected to honest Creator content. When that content features a brand, they can feel connected to that brand, too.
So whether you're working with a creator or making content from your TikTok Business Account, you, as a marketer, should prioritize authenticity and entertainment in your messaging. "
Description : "Making Space for Joy
There's no shortage of self-care advice and initiatives out there, yet people are still burning out. So they're seeking meaningful self-care amidst an endless cycle of public health issues, burnout at work and personal hardships.
TikTok fosters endless opportunities to spread joy, and among TikTok users who took an action off-platform as a result of TikTok, 90% said the platform makes them happy and never gets boring(2). This is key for brands looking to make more meaningful connections with their audiences. In 2023, messaging on TikTok - and beyond - should align with the community's desire for levity, and empower them to make more room for joy in their lives.
Whether it's the growth of meme culture - providing a language for people to bond over humor; people sharing wellbeing "life hacks" - every day strategies that empower people to make space for themselves whenever they need; or a creator highlighting how they reward themselves at any budget level, people are dedicating space and time for joy in the way the best suits them."
Description : "Making Space for Joy"
"Half (50%) of TikTok community members say TikTok boosts their mood and makes them feel happy and / or positive(3), with a further two in five (41%) believing 'lifting their spirits' is key in motivating them to make a purchase(4). This is key for brands weighing up how best to engage their audiences against the broader context. In 2023, messaging on TikTok - and beyond - should speak to this desire for levity and encourage people to make more room for themselves."
"Creating TikTok content that helps people carve out joy for themselves - or even provides joy through humour, relaxation and relatable points of view - could be the difference for brands in 2023."
Description : "Our community embraces a lighthearted and hopeful approach as they share moments of joy and highlight brands that contribute to these positive glimmers through moments of calm, exciting in-person surprises, and little treats!"
"Interacting with consumers in-store and in real life inspires authentic stories of discovery, joy, and togetherness."
"TikTok positively shifts 42% of user mindsets, and users are 1.4x more joyful/inspired than on other platforms"
"TikTok offers a glimpse into what's important to shoppers now – the new emotions, communities, and relationships."
Description : "Shoppers are elevating their spending habits and using TikTok to bend their reality, adapting to evolving needs for joy, community, and trust"
"Bending emotions
Consumers seek out brands bending their yearning for joy into shopping that offers relief from an overwhelming sales market."
Description : "Leverage Newstalgia to bridge the gap between old and new communities, expanding your brand's reach to a fresh audience."
"Newstalgia
Blending nostalgia with new contexts bridges generations, bringing back old trends to a new audience"
Description : "Shoppers are seeking mood boosting shopping lessens the weight of turbulent reality"
"Combating high reported levels of loneliness among adults, TikTok is where mood boosting entertainment, shopping, and community collide. "
Description : "The craziest part? That was just the beginning. In 2022, we'll roll out new products and insights designed to help our partners to get in on the joy and potential of sound and use it to drive their bottom lines."
"Bottom line? Brands should combine fun tools like the text-to-speech reader with honest voiceovers and direct-to-camera dictation. Using both will allow them to get in on the joy of a trend, while still forming close bonds with viewers."
Description : "TikTok users come to the platform to unleash their creativity and experience joy.
On average, 31% of users globally come to TikTok to lift their spirits.
60% of people reported feeling positive and playful while on TikTok, and happier after using it.
You can be part of their joy."
"A massive 75% of people come to TikTok to be Entertained. They want to laugh, smile, and not take things too seriously."
Description : "Advertiser success on TikTok leverages these relationships with creators and communities.
TikTok users want commerce to reflect the joy of the platform."
"Positivity builds trust ... and commerce"
"TikTok is a love story. It’s a tale as old as time: brand meets creator, creator meets user, user meets brand."
Description : "Whether TikTok videos make you smile or laugh in unexpected ways, one thing's for sure: our community sparks joy. "
"Take in the good vibes from the videos that brought us so much joy this year."
"We're humbled to see how much joy our community has brought us this year, and we're excited to experience more incredible moments as we continue this journey together,"
"In 2021, over 1 billion people turned to TikTok to be entertained, to find and share their joy with others, and learn new things. "
Description : "Celebrating our global community and the popular trends that sparked joy and real-world impact"
"This year, TikTok is where we experienced the joy of learning a few new tips to make our lives easier, cooking our way through culinary adventures, turning the pages of our favorite books, singing along to songs stuck in our heads, and so much more. "
" It's been truly inspiring to see over a billion people around the world show their creativity and come together to experience joy and find a sense of belonging on TikTok,” said Vanessa Pappas, Chief Operating Officer, TikTok."