Description : "What is the most important thing to bear in mind before you Tweet?
- Is the tone of voice right for us?
- Is the asset the best quality it can be?
- Is it relevant to what the audience is thinking or feeling (i.e. why would they care?)
- Is it shareable? (if you saw it, would you show your mate?)
- Does the topic feel natural for us to talk about? (don’t try and force an association that isn’t there)
Description : "In many cities and countries, June is Pride Month: a chance to reflect on the impact that lesbian, gay, bisexual, transgender, and queer (LGBTQ) people and their allies have had on our history.
At Twitter, Pride is also a celebration of love for people of every gender, orientation, and identity. Twitter is where inclusion lives, empowering these diverse voices and communities to express themselves and connect.
A year ago, many Pride-related Tweets celebrated marriage equality wins in Ireland and the United States."
"This Pride Month (and always), whether you are LGBTQ or an ally, we encourage you to share the love using #LoveIsLove. Love your community, love your allies, love where you work, and love yourself.""
Description : "At Twitter, Pride is also a celebration of love for people of every gender, orientation, and identity. Twitter is where inclusion lives, empowering these diverse voices and communities to express themselves and connect."
Description : "We are proud of these efforts and honored to receive a perfect 100% score from the Human Rights Campaign as a Best Place to Work for LGBT Equality.
This Pride Month (and always), whether you are LGBTQ or an ally, we encourage you to share the love using #LoveIsLove. Love your community, love your allies, love where you work, and love yourself."
Description : "We kicked off Pride Month by unveiling the new Emojis. This year the Emoji included pink and blue stripes, to reflect our allyship with Trans people, which appeared every time someone Tweeted out with #PrideIsHappening #Pride2017 #LoveIsLove Throughout the month, these hashtags were used over 6 million times."
Description : "We kicked off Pride Month by unveiling the new Emojis. This year the Emoji included pink and blue stripes, to reflect our allyship with Trans people, which appeared every time someone Tweeted out with #PrideIsHappening #Pride2017 #LoveIsLove Throughout the month, these hashtags were used over 6 million times."
Description : "We’ve packaged all of these cultural insights into an immersive website, which we are unveiling today, and created a dedicated “Trend Pack” for each of the 18 trends that dives deep into conversation growth, key drivers, related hashtags, emoji sentiment...and of course, Tweets."
Description : "Well-being: The human desire to live a happy, healthy life continues to be a cultural priority, but the focus has shifted from the outside in. Where body image, diet, and physical appearance once dominated the conversation, a healthy mind and whole-body wellness are starting to take center stage. Trends in this theme: Data-Driven Bodies | Holistic Health | Being Well Together"
Description : "Last but not least, and proving once again that this year was about connection whether that was through tears of sadness or joy, the crying face and the face with tears of joy emoji took the first and second spot, respectively, as the most Tweeted emoji. The eyes emoji also entered the top ten for the first time, growing 7% since last year. "
Description : "At the heart of any social listening social listening tool is text analysis: the techniques used to understand, organize, and apply sentiment and emotion to text."
"What level of detail is the text analyzed: paragraph, sentence or phrase? At what level is sentiment and emotion applied? Does the vendor guarantee a minimum accuracy, and if so, how is it measured? How is the sentiment scored, and can you override it?"
Description : "Les gens cherchent à s'amuser, mais aussi à entrer en lien avec les autres. Envisagez d'organiser un moment de visionnage partagé avec vos abonnés sur Twitter, au cours duquel vous regardez ensemble une émission ou un film et tweetez en direct à son sujet. C'est un excellent moyen de donner à des personnes qui sont chacune chez elles le sentiment d'être ensemble."
Description : "Pour plus de conseils qui vous permettront de toucher l'audience réceptive et impliquée de Twitter quand elle est d'humeur festive, consultez le hub Twitter de Noël."
Description : "N'utilisez jamais de réponses toutes prêtes. Un client qui se pose des questions sur votre produit veut être entendu et aidé. Les réponses personnalisées et qui font preuve d'empathie peuvent vous apporter énormément."
"Une manière d'exprimer l'empathie est de montrer la personne qui se trouve derrière l'écran. Plutôt que de fournir un service anonyme, signez les Tweets de votre nom ou de vos initiales, pour que les clients sachent à qui ils parlent. Cela vous permet aussi de suivre les interactions, surtout si de nombreuses personnes s'occupent du support."
Description : "Des Tweets non-commerciaux
Suivriez-vous un compte qui ne tweete que sur ses produits ? Tous les jours ? Je ne pense pas. Faites de 2022 l'année du mélange des genres. Réfléchissez à la manière dont vous pouvez offrir de la joie, des connaissances ou du divertissement à vos abonnés. "
Description : "Ce discours authentique peut permettre aux utilisateurs d'établir plus facilement du lien et de ressentir une affinité avec la marque. "
Description : "Twitter users are happy hearing from brands about the World Cup
The good news for many brands is football fans are happy to engage with marketing content around the tournament. This is true globally, as well as in the UK."
Description : "Each day, the Index evaluates and weighs the sentiment of Tweets mentioning Obama or Romney relative to the more than 400 million Tweets sent on all other topics. "
Description : "Introducing Sensitivity Settings
On top of current platform-wide protections, Sensitivity Settings will enable advertisers to align their brand’s messaging with content on X that meets their unique sensitivity needs.
Available now within the X Ads Manager, Sensitivity Settings is an automated solution that will help brands establish the right balance between reach and suitability when it comes to ad placement on the platform. "
Description : " Combatting Hate and Bigotry. We commit to working collaboratively across industry to attack the root causes of extremism and hate online. This includes providing greater support for relevant research — with an emphasis on the impact of online hate on offline discrimination and violence — and supporting capacity and capability of NGOs working to challenge hate and promote pluralism and respect online. "
Description : "Our brand safety policy builds upon the foundation laid by the X Rules to promote a safe advertising experience for all users and brands. This policy informs the context in which we serve ads, and includes, but is not limited to:
Adult Sexual Content
Copyright and trademark
Hate or Extremist Content
Profanity & Offensive Language
Restricted and Illegal Products and Services
Sensitive Content
Spam, deceptive, and malicious content
Violent, Objectionable or Graphic Content"
"Language with intent to demean, degrade, threaten, or intimidate an individual or group belonging to a protected class
Content promoting, glorifying, or any way affiliated with organizations, groups, or individuals who promote, hate, criminal, or terrorist content"
Description : "Approach questions with empathy and in a way to understand people’s lived experiences. Do not approach asking questions from a place of disbelief."
Description : "In meetings, on social media, in conference calls, in chats with friends and family. In your circle, create more allies. Address anti-Black sentiments when you see them and discuss the violence and injustice that Black communities face."
Description : "Allyship is not about who you are, but what you do consistently and authentically. Do the work. Everyone is dealing with a lot these days, but be especially mindful of Black and Brown communities who regularly face threats to their wellbeing, violence, and hate because of their identity. "
Description : A sender device may receive input data including to at least one of text or speech input data during a given period of time. In response, the sender device may use one or more of the emotion detection modules to analyze input data received during the same period of time to detect emotional information in the input data, which corresponds to the textual or speech input received during the given period of time. The sender device may generate a message data stream that includes both: text generated from the textual or speech input during the given period of time, and emotion data providing emotional information the same period of time. A recipient device may then use one or more emotion augmentation modules to process such a message data stream and output an emotionally augmented communication.
Description : "In developing the Council, we are taking a global and inclusive approach so that we can hear a diversity of voices from organisations including: Safety advocates, academics, and researchers focused on minors, media literacy, digital citizenship, and efforts around greater compassion and empathy on the Internet;
Grassroots advocacy organizations that rely on Twitter to build movements and momentum;
Community groups with an acute need to prevent abuse, harassment, and bullying, as well as mental health and suicide prevention."
Description : "In developing the Council, we are taking a global and inclusive approach so that we can hear a diversity of voices from organisations including: Safety advocates, academics, and researchers focused on minors, media literacy, digital citizenship, and efforts around greater compassion and empathy on the Internet;
Grassroots advocacy organizations that rely on Twitter to build movements and momentum;
Community groups with an acute need to prevent abuse, harassment, and bullying, as well as mental health and suicide prevention."
Description : "Sentiment
Sentiment analysis of Tweets is still being developed by companies around the world. Can you tell what someone is thinking by the way they tweet? Companies think they can and Datasift, for instance, claims to be 70% accurate in its analysis of sentiment. However, sentiment analysis as a whole is at its beginnings."
Description : "These policies address violence, terrorism/violent extremism, child sexual exploitation, abuse/harassment, hateful conduct, suicide or self-harm, sensitive media, illegal or regulated goods and services, private information, non-consensual nudity, platform manipulation and spam, civic integrity, impersonation, synthetic and manipulated media, and copyright and trademark."
"Our Brand Safety policies inform the context in which we serve ads, and include, but are not limited to:
Adult sexual content
Hate or extremist content
Profanity and offensive language
Restricted and illegal products and services
Sensitive content
Violent, objectionable, or graphic content "
"We partnered with @Sprinklr for an independent assessment of hate speech on X. The findings point to X’s progress in reducing the amount of times hateful conduct is seen (impressions) via our content moderation strategy of limiting reach. Specifically, Sprinklr’s analysis found that hate speech on X is even lower than X’s own model quantified and receives 67% fewer impressions per Post than non-toxic slur Posts. Transparency through third party data validation is a top priority."
Description : "Emotion - the holy grail of customer insight"
"And yet, is there a single business who can confidently say that they really know their customers on an emotional level?
It turns out that we humans are emotional beings and, not surprisingly, that emotionality extends to consumer decision-making. As author and Harvard scholar Gerald Zaltman asserts, 95% of decisions are made in the emotional domain1. Taken one step further, consider the System 1 and System 2 theory posited by noted psychologists Kahneman and Tversky which echoes Zaltman – the first impulse is always emotional and comes from our reptile brain, which then gets processed (or not) by the rational neocortex. What that means for our understanding of the customer is that without intercepting that first impulse, we can’t be sure we’re capturing the real intent; that raw, unfiltered, unprocessed response."
"So, how best to fulfil your quest for the holy grail of emotion?
The key is to capture unprompted reactions in the moment. While tapping directly into a consumer’s brain is unrealistic, not to mention unethical, there is one place where consumers are freely sharing their emotions, unprompted, in the moment. Every minute of every day, people around the world are sharing their thoughts, experiences and opinions as they happen on Twitter. More often than not, emotion is part of the mix. When they’re feeling something about your brand or product, those emotions often convert into action. "
"By listening to those voices we not only have an unprecedented opportunity to engage directly with our customers and react quickly, we can take it a step further by identifying insights that bring us closer than ever to understanding them on an emotional level. This deeper understanding can be put to work shaping better customer experiences my making emotional connections and ultimately driving greater customer satisfaction and brand affinity. "
Description : "Emotion - the holy grail of customer insight"
"And yet, is there a single business who can confidently say that they really know their customers on an emotional level?
It turns out that we humans are emotional beings and, not surprisingly, that emotionality extends to consumer decision-making. As author and Harvard scholar Gerald Zaltman asserts, 95% of decisions are made in the emotional domain1. Taken one step further, consider the System 1 and System 2 theory posited by noted psychologists Kahneman and Tversky which echoes Zaltman – the first impulse is always emotional and comes from our reptile brain, which then gets processed (or not) by the rational neocortex. What that means for our understanding of the customer is that without intercepting that first impulse, we can’t be sure we’re capturing the real intent; that raw, unfiltered, unprocessed response."
"With traditional research, it may take some time and effort to understand how your customers really feel. With Twitter, you don’t need to ask the question – you’ll know before your surveys, focus groups or sales data tell you."
Description : "Pour aider les fans à se sentir plus proches des athlètes et à renforcer leur sentiment de fierté nationale, nous lançons des sujets associés pour chaque équipe (par exemple pour l'équipe du Japon, du Royaume-Uni, de la Nouvelle-Zélande, etc.) "
Description : "Un texte de Tweet efficace :
• est concis et va droit au but ;
• comprend un call-to-action (CTA) ;
• est humain et conversationnel ;
• offre des pourcentages de réduction (et non des montants) ;
• crée un sentiment d'urgence (exemple : « offre à durée limitée ») ;
• évite les hashtags qui éloignent l'utilisateur."
Description : "Des images de Tweet efficaces :
• sont claires et non pixélisées ;
• contiennent peu de texte ;
• se concentrent sur un élément ;
• attirent l'attention avec des couleurs vives, un élément humain ou la mise en valeur d'un mouvement ou d'une émotion."
Description : "Les éléments d'un récit
Que vous écriviez un roman ou que vous rédigiez un Tweet, voici les éléments communs au storytelling :
Cadre : qu'il s'agisse d'un dimanche matin triste dans le centre‑ville de Chicago ou d'une galaxie très lointaine dans l'espace et le temps, tous les récits se passent à un endroit et à un moment précis."
"Conflit : les conflits compliquent la vie, mais donnent du peps aux récits. Ils servent à maintenir l'implication émotionnelle des spectateurs dans l'intrigue. "
Description : "Par contre, l'empathie, la compréhension, l'honnêteté et même certains types d'humour léger peuvent faire beaucoup pour soulager le stress et atténuer les tensions de votre audience."
Description : "Soyez authentique
Ce n'est pas le moment d'essayer de tirer parti de la situation, ni de faire des promesses qui ne seront pas suivies d'effet. Communiquez avec authenticité et établissez la confiance en faisant preuve de transparence."
Description : "We asked our most passionate customers what they love most about Twitter, what makes Twitter special for them.
What they said was powerful: Twitter lets me see what’s happening from every point of view, all perspectives, every side. Whether it be music, sports, news or entertainment, being able to see every side of a topic, makes Twitter unlike any other platform or service in the world.
Our new campaign aims to capture that very sentiment as we kick off on TV tonight with @chancetherapper. Chance’s authentic use of Twitter is powerful as is his fandom and the conversation that surrounds him. We spotlight the voices of fans, press, influencers and artists - every side of the conversation - at the speed of Twitter."
Description : "Les campagnes d'application qui évoquent un sentiment d'urgence, avec des promotions ponctuelles ou saisonnières, obtiennent généralement un coût par installation plus faible. Tirez parti des conversations en adaptant vos contenus aux événements du moment."
Description : "If 2020 is teaching us anything, it is that there is joy in our everyday conversations. As we continue to practise social distancing, Twitter is throwing it back to 2019 (remember the time?) Let’s look back, relive and rejoice those little sources of joy in our everyday lives with Conversation Replay, a focus on top joyful conversations on the service around the same time last year. "
"They (indians) write casual commentaries on food and celebrate nice weather, proving that joy is in the little pleasures."
"Twitter is a modern public square where diverse voices discuss their views on topics that interest them. Last year, people were revelling in many joys of life. With Conversation Replay, we intend to throwback to those vibrant conversations, across varied themes of joy from diverse parts of India. Sharing these conversations is our way of giving Indians a moment of happiness and reminding them that little pleasures lead to joy."
"Positivity on Twitter often takes a celebratory slant. There is a great amount of happiness that comes with documenting festivities, achievements, and also in celebrating small wins like buying a new item for yourself."
Description : "Our research has found that Indians on Twitter love to talk about topics that bring them joy, and there is a diverse range of these topics that one can see emerging from different parts of the country, from food and family to celebration and celebrity content, and much more. With Conversation Replay, we hope to delight people with a throwback to the unique, happy, and joyful moments that they Tweeted about in 2019."
Description : "Twitter is also the space for celebrating family and creating new memories with them. This joy of belonging to a community, and commemorating special moments with loved ones, was seen the highest in Tweets from Bhubaneswar, followed by Kanpur and Chennai."
Description : "Twitter has come together with the independent members of the Cross Government Working Group on Anti-Muslim Hatred (AMHWG) as part of a shared commitment to counter hateful conduct online."
"Critically, Twitter data has enabled experts like Professor Awan and others from the Anti-Muslim Hate Working Group to conduct vital research; it also means that Twitter can develop solutions in partnership with experts."
"Twitter has policies against abuse and hateful conduct; and our rules are developed in conjunction with external experts on our Trust and Safety Council - which includes Muslim advocacy and UK safety organisations. Indeed, much of the content identified by this critical research undertaken by Professor Awan and Roxana Khan Williams, was removed for breaking the Twitter Rules when reported by the research team. "
"The AMHWG’s report highlights that this is an important moment for all of us, and the rapid spread of negative narratives can sow distrust that may pose longer term risks to cohesion, integration and living in a hate-free country. Another concern is that this shift in narrative indicates a growing risk that online Islamophobic narratives have been incubated during the lockdown and may act as a trigger for unleashing a renewed rise in hate crime in a post-lockdown context."
Description : "X Video makes your message memorable, shareable, replay-worthy, and drive the highest recall and emotional connection on any digital platform."
Description : "// Connect to stream and filter by a geofence that is the size of the Earth var stream = twitter.stream('statuses/filter', { locations: '-180,-90,180,90' }); stream.on('tweet', function (tweet) { // calculate sentiment with "sentiment" module tweet.sentiment = sentiment(tweet.text); // save the Tweet so that the very latest Tweet is available and can be published cachedTweet = tweet });"
"When the Tweet object is received through the stream, we perform some AFINN-based sentiment analysis using a node package called sentiment. This analysis returns a score from -5 to 5 that is assigned to a sentiment property of the Tweet object. We also save the Tweet object to the variable cachedTweet, so the latest Tweet is always available for reference."
Description : "Le sentiment de sécurité sur Twitter est différent pour chacun. Nos équipes oeuvrent quotidiennement pour mettre en place des fonctionnalités et des paramètres pour aider à se sentir plus à l'aise et contrôler son expérience sur Twitter."
Description : "Le Safety Mode est une fonctionnalité qui bloque temporairement, pendant sept jours, les comptes qui utilisent un langage potentiellement nuisible (comme des insultes ou des remarques haineuses) ou qui envoient des réponses ou des mentions répétitives et non sollicitées. "
Description : "How does conversation on Twitter impact purchases offline? Does the general sentiment of people’s conversation matter?"
"Tweets with positive sentiment have higher impact on driving sales. In other words, positive Tweets about a product or brand can influence purchase decisions."
Description : "L'entreprise a tiré parti de la suite Twitter de produits publicitaires à la performance pour générer une forte acquisition de clients, ainsi qu'une augmentation du sentiment positif et des mentions."
Description : "Les annonceurs sont tenus de se conformer à l'ensemble des lois et réglementations en vigueur. En règle générale, il est interdit de faire la promotion de contenu relatif au cannabis : (...)
en présentant le cannabis ou tout élément de la marque d'une manière qui l'associe à, ou évoque, une émotion positive ou négative sur un mode de vie glamour, cool, excitant, plein de vitalité, risqué ou audacieux, ou une image d'un tel mode de vie."
Description : "Advertisers are responsible for complying with all laws and regulations. In general, advertisers are prohibited from promoting cannabis content: (...)
by presenting cannabis or any of its brand elements in a manner that associates it or the brand element with, or evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring."
Description : Systems and methods for emoji prediction and visual sentiment analysis are provided. An example system includes a computer-implemented method. The method may be used to predict emoji or analyze sentiment for an input image. An example method includes the step of receiving an image. The example method further includes the steps of generating an emoji embedding for the image and generating a sentiment label for the image using the emoji embedding. The emoji embedding may be generated using a machine learning model.
Description : "Since emoji characters began displaying on Twitter in April 2014, they’ve become a practical and fun way to convey extra meaning and emotion in the space of 140 characters. In particular, we’ve seen emojis used regularly in Tweets about TV, where fans can discuss what’s happening, how they feel about what they’re watching, or add context to their live-Tweeting."
"The top emojis for drama genre Tweets run the gamut of human emotion, with the most frequently used being (in order): (image)"
"Twitter is where people turn to join the fellow fans on the world’s largest couch to share their reactions to what’s on TV. Now, they can express their feelings in their favorite ways for the world to see. Whether it is laughter, love, applause, or one of Twitter’s custom emojis, they are just another way with sharing your thoughts in 140 characters or less."
"Not only is the “face with tears of joy” emoji the Oxford Dictionaries Word of the Year, but it’s also by far the most popular emoji used in TV tweets. It’s typically used to convey laughter, but it doesn’t just see prominent usage in Tweets about comedy programming: it’s the top emoji across all genres, as well as all times of day. "
Description : "After people interact with our brand they should feel ________________________________________
Two words I think of when I think of that feeling are_______________ and ______________________
A brand that makes me feel that way is _______________________"
Description : "“The reaction was extremely positive,” says Executive Producer Richard Rietveld. “We saw our main announcement Retweeted over 400 times, with the news also Tweeted by our coaches who were keen to share their news with their millions of followers. We saw lots of exclamation points and happy emojis, which is always a good sign!”"
Description : "With the “you’re not you when you’re hungry” brand story in mind, @SnickersAU discovered that the mood of Twitter gets surlier between meal times. Yes, even the internet gets hangry.
The Snickers Hungerithm, an algorithm that monitored Twitter’s collective mood and sentiment, came to the rescue. When the mood on Twitter was chill, the price of a Snickers at 7-Eleven stayed at AU$1.75. But when the mood plummeted, so did the price. The angrier the internet became, the cheaper Snickers got. The Hungerithm connected social promotion to in-store purchases by allowing people to check Twitter’s mood every 10 minutes and claim coupons on their phones."
Description : "Sometimes, I have to remove a word that conveys an important meaning or emotion, or I don’t send my Tweet at all."
"We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. We are excited to share this today, and we will keep you posted about what we see and what comes next."
Description : "Monday can be a tough day to get going again. Maybe you’re recovering from a rowdy Saturday night or searching for the hour you lost to daylight savings time. We wondered how predictable these feelings are, so we poked around within our Twitter data to help us find out."
"People are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October. Conversely (perhaps like @Pharrell), they are more likely to be ‘feeling happy’ on a Tuesday in December or a Tuesday in January — that was New Year’s Eve last year, which may explain it. "
Description : "Cette marque utilise Twitter pour générer un sentiment positif"
"+35 %
de sentiment positif par rapport au #NationalMilkDay de 2020"
""Twitter est un espace où les cultures, les tendances et les idées prennent vie et forme simultanément. Nous avons le sentiment qu'il aide les marques à rester pertinentes en nous offrant des possibilités de communiquer avec notre audience cible et d'autres communautés voisines intéressantes."
Daniel Martinez, Sr. Social Media Manager chez GALLEGOS United"
Description : "Using social media, we have fostered a community of people who have a common goal: stand up to hate."
""In 2017, we initiated the first ever global #WeRemember campaign for International Holocaust Remembrance Day."
"We will hear from Toby Levy, a courageous woman who survived the Holocaust in hiding thanks to the kindness of an average citizen who stood up to the Nazis’ hate."
"We have an important role to amplify counternarratives to hate."
"The World Jewish Congress believes it is up to social media users around the globe to set the tone. As a society, we emphasize that there must be a zero-tolerance policy against hate speech."
Description : "Astuce : prévoyez vos promotions ou concours bien à l'avance pour que vos gagnants puissent tweeter leur joie et recevoir leur prix avant Noël, le 31 décembre ou la fête choisie."
Description : "Astuce : prévoyez vos promotions ou concours bien à l'avance pour que vos gagnants puissent tweeter leur joie et recevoir leur prix avant Noël, le 31 décembre ou la fête choisie."
Description : "X prohibits the promotion of hateful content globally."
"Hate speech or advocacy against a protected group, individual, or organization"
"Organizations, groups, or individuals associated with promoting hate, criminal, or terrorist-related content
Promotion of, support for, or affiliation with, organizations, groups or individuals associated with promoting hate, criminal and/or terrorist-related content"
Description : "What products or services are subject to this policy?
This policy applies, but is not limited, to: (...)
Products which imply or claim to diagnose, cure, mitigate, treat or prevent disease, medical conditions, or addiction, and/or significantly influence mood or the speed or extent of recovery, weight loss, or muscle growth"
Description : "What products or services are subject to this policy?
This policy applies, but is not limited, to: (...)
Products which imply or claim to diagnose, cure, mitigate, treat or prevent disease, medical conditions, or addiction, and/or significantly influence mood or the speed or extent of recovery, weight loss, or muscle growth"
Description : "How can phone and service providers use Twitter to engage and influence customers and enhance brand sentiment throughout the purchase process? "
"Interaction is also important to Twitter users: 17% have conversed with a smartphone or wireless provider brand via Twitter, compared to only 7% on the average social network. Most users (63%) who received a response from a telecom brand said it made them feel more positive towards the brand."
Description : "Les marques utilisent les emojis dans leurs Tweets pour leur attrait visuel et pour ajouter une touche d'humour ou un peu d'émotion. Selon The Drum, les Tweets qui contiennent à la fois un nom de marque et un emoji ont augmenté de 49 % depuis 2015. L'explication est simple : des recherches internes ont révélé que 80 % des utilisateurs de Twitter adorent découvrir et utiliser de nouveaux emojis."
"Shopify utilise les emojis à bon escient dans ce Tweet contenant un lien vers du contenu original. Avec les emojis, vous pouvez facilement transmettre diverses émotions. Lorsque vous cherchez à renforcer votre relation avec vos abonnés et vos fans, touchez leur corde sensible ; ils se sentiront plus proches de vous."
Description : "Ads must not promote weight loss content that impacts physical and mental health and body image."
"Sensitive Event
Ads must not profit or exploit a sensitive event / topic such as natural/industrial disasters, violent attacks etc. that have significant social or political impact. Examples:
Content that promotes hashtag appropriation, solicits followers, sells goods / services or other inappropriate content while referencing a sensitive event. Also, refer to Eligibility Policy on Sensitive Events"
Description : " We have seen a surge in antisemitism, Arab hate and Islamophobia following violence in Israel and Palestine."
"Recently, we brought in an Asian licensed therapist to help Asian Tweeps process the rise in anti-Asian hate and racism, and a Black licensed therapist (@drmarielbuque) to help Blackbirds process the murder of Daunte Wright and the Derek Chauvin trial."
"We recently hosted Professor Erika Lee (@prof_erikalee) for a conversation about the history of Anti-Asian hate and discrimination in the US."
Description : "Lead with empathy and flexibility
Our deep listening produced some common themes. People were having difficulty focusing, and productivity was being impacted by the pandemic. This was especially true for Tweeps from communities of color, caregivers and/or those at higher risk of infection. So we introduced resources to help managers prioritize their own well being while managing a team, foster deeper empathy between managers and their direct reports, paused 2020 performance ratings, and made room for Tweeps to operate at reduced capacity when needed."
"Put people first –– and really listen
Our priority has always been our Tweeps, their safety, well-being, and security."
Description : "Tap into the gift-giving spirit: Campaigns centered around the theme of gift-giving showed better results than gift-receiving or family themed ads, with +27% consideration, 3X happiness (a predictor of viral ads), and the longest dwell time."
"Focus on the product: Emotion isn’t enough. Ads also need to be informative and easy to understand. Ads with a product focus showed +13% increase in attention and +14% in brand connection (vs. ads without a product focus)."
"Avoid too much emphasis on ‘the deal’: Who doesn’t love a deal? Deals and promotions are great, but they shouldn’t overshadow the holiday spirit. Too much emphasis on the promotion can decrease emotional engagement and attention. "
Description : "More recently, we’ve also added features like sentiment filtering and negative keyword match to support the increasingly sophisticated needs around keyword targeting."
Description : "Emojis have become a ubiquitous way for people, publishers, and brands to express their feelings."
"Now, brands can:
Connect with people based on their expressed sentiment"
Description : "Last year, people on Twitter shared over 100 million GIFs — expressing everything from their mood, to an amazing dunk, to their favorite dance move from a music video. Now, sharing GIFs in Tweets and Direct Messages is even easier with our new GIF search."
"So much can be expressed with GIFs, and the key is to find just the right one in the moment that quickly and efficiently expresses your emotions"
"Whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library. So if you’re looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button. You can search by keyword, or browse categories of different reactions like Happy Dance, Mic Drop, or YOLO."
Description : "Feeling safe on Twitter looks different for everyone. We’ve rolled out features and settings that may help you to feel more comfortable and in control of your experience, and we want to do more to reduce the burden on people dealing with unwelcome interactions."
"Safety Mode is a feature that temporarily blocks accounts for seven days for using potentially harmful language — such as insults or hateful remarks — or sending repetitive and uninvited replies or mentions. "
Description : "Every day, millions of people Tweet about brands. Each Tweet has the potential to give advertisers new insights to better understand what customers, prospects, and influencers are saying, thinking, and feeling about their brand. To date, marketers haven’t been able to gather these valuable insights in one place."
Description : "I’ve noticed here and there that folks have been wondering aloud whether or not they might be bothering others when they update their Twitter. It’s nice to know there are Twitter users out there with such delicate empathy for their texting brethren."
"So if you’re worried about bothering your friends with the little thoughts, feelings, and other captions from the moments of your daily life I urge you to relax and give in to the joy of Twittering. Your friends and followers want those updates and if they change their mind, we’ve got them covered."
Description : "Ruben Gomez is a researcher on the health user experience team, which works on what it calls “health empowerment” or interventions, remediation, and rehabilitation for Twitter customers who’ve been banned from the platform. His work includes speaking and listening with empathy to people who’ve violated Twitter’s rules. "
"Valuing community input to the point of inviting customers to comment on what tools they’d like to see is new for Twitter, but not for the people advocating for a safer space built on empathy and reconciliation. "
Description : "There is no sense of psychological or emotional safety if you know that algorithms are detecting some bad stuff, but there's still harassment happening every day. "
Description : A social messaging platform includes a labeling module to label a base message according to an aggregate message response parameter, which represents the sentiment of users towards the content of the base message. The labels provide information that can be used to distinguish more nuanced sentiments and the degree of the sentiment users may have towards the base message. The aggregate message response parameter and corresponding labels are determined, in part, by identifying and evaluating icons (e.g., emojis, emoticons) present in one or more response messages posted in response to a base message. The labels, in turn, can be used in a variety of applications including recommending new content to users based on their mood, identifying messages potentially containing toxic content for review, or providing a way for businesses to evaluate public sentiment towards an advertisement and facilitate targeted advertisements to users.
Description : "Nous utilisons traditionnellement Twitter pour suivre les mentions de la marque et le sentiment qu'elle suscite, pour sourcer du contenu, et pour publier des messages en temps réel. Twitter nous permet aussi de nous rapprocher de notre clientèle, via le service clients ou l'engagement avec les fans."
Description : "What happens in the real world happens on Twitter, and love is no exception. Messages of “I love you,” “Je t’aime,” “te amo,” “ik hou van jou,” or “사랑해” are sent each day on Twitter, so we looked into which countries are saying it the most.
This map shows people expressing “I love you” across the globe in 100 different languages — ranked by Tweets per million population in each place."
"While folks are always expressing their love for one another on Twitter, they’re also Tweeting about major relationship milestones. Below we’ve visualized the “Calendar of love” on Twitter, which shows when people are most likely to experience certain significant moments like marriage and divorce, according to Tweets."
"For those who haven’t felt the sting of Cupid’s arrow yet, here is an inspirational roundup of a few expressive ways people are using Twitter to share the love. So go ahead and share a little “TDA” (Twitter Display of Affection)."
Description : "Les leaders d'opinion mettent en valeur les diverses compétences de votre entreprise et renforcent l'autorité de la marque, qui participe à la confiance et crée un sentiment d'affinité."
Description : "Les utilisateurs viennent sur Twitter pour participer aux conversations publiques. Il est donc important que votre marque soit impliquée dans ces conversations et noue des liens authentiques avec son audience. "
"Quels que soient vos objectifs marketing, Twitter Spaces peut aider votre marque à :
interagir de façon authentique avec ses fans et ses abonnés ;
entrer en lien au cours de moments populaires ;
donner une tribune aux voix historiquement sous‑représentées ;
trouver l'inspiration en temps réel."
Description : "While our daily Twitter Political Index scores measure the sentiment of Tweets, our enhanced dashboard, designed for web and mobile viewing, shows the topics that are driving the discussion. "
Description : "There are eight creative filters to add style and mood to your photos, ranging from antique sepia tone to saturated colors, as well as a one-click auto-enhance tool and cropping tool."
Description : "There are eight creative filters to add style and mood to your photos, ranging from antique sepia tone to saturated colors, as well as a one-click auto-enhance tool and cropping tool."
Description : "Now we’re seeing an even newer trend: Dining brands are using Twitter not only to increase reach, improve sentiment, and boost engagement – but also to drive conversions."
Description : " @NielsenSocial then compared the results to minute-by-minute Twitter activity for the same shows and found a strong correlation (79.5%) with neurological engagement, which was defined as a combination of emotion, memory and attention."
"Neurological engagement was measured as the sum of indices of emotion, memory, and attention. "
Description : "Actualisez vos Tweets ou vos contenus toutes les deux semaines pour obtenir de bons scores lors des enchères. Vos Tweets et vos contenus devraient changer en fonction des saisons, et créer ainsi un sentiment d'excitation à l'approche de Noël."
"Jouez sur le sentiment d'urgence
"Suscitez un sentiment d'urgence dans vos publicités peut encourager les acheteurs à effectuer un achat. Cela peut être effectué par l'intermédiaire d'offres à durée limitée, d'affichage de stock limité ou d'une livraison gratuite à durée limitée. Si vous proposez une livraison rapide pour les acheteurs de dernière minute, faites-le savoir aussi !""