Description : "This comes with many benefits: speed, reduced communication overhead, and greater empathy for the unique problems engineers and product managers grapple with every day."
Description : "Earlier this year we expanded our Violent & Hateful Entities policy, refreshed our policies around Violent Speech to reflect our zero tolerance approach and updated our Abusive Behavior policy to more clearly prohibit targeted harassment."
"We continuously improve our automated enforcement to more quickly identify and remediate instances of hateful conduct (including antisemitic conduct) on the platform by expanding the application of our machine learning models. "
Description : "People come to Twitter to connect with their communities, show up as their authentic and true selves, and talk about what’s happening. On Twitter, conversations about Pride Month grew by 76%* in the past year – from discussing Netflix’s romantic comedy Heartstopper to celebrating courageous moments, the LGBTQIA+ community and allies are showing up for one another on Twitter.
This year, we honour Pride Month with the hashtag #WeBelong. For all of the progress that the queer community has made in recent years, efforts to exclude, erase, and degrade them persist. #WeBelong is a call for queers to take up space and be loud in places where they've been told they don't belong or have been made to feel unsafe. "
Description : "It is important to us that people on Twitter can have safe, inclusive, and authentic conversations. Our purpose is to serve the public conversation. That means ensuring people are free to express themselves in a way that feels safe. We have rules to ensure all people can participate in the public conversation. Our hateful conduct policy specifically restricts the promotion of violence, attacks or threats on the basis of asexual orientation, gender, and gender identity."
Description : "Supporting our LGBTQIA+ Tweeps
Today, 13.5% of our employees (Tweeps) identify as LGBTQIA+. It’s important to us that our Tweeps reflect the diversity of those who use our service every day. At the forefront of building an inclusive culture at Twitter is @TwitterOpen, our Business Resource Group that unites and empowers our LGBTQIA+ Tweeps and allies."
Description : "Our hateful conduct policy prohibits specific conduct that targets people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease. Today we’re giving you a more direct way to report this type of conduct for yourself, or for others, whenever you see it happening."
"And finally, on enforcement, we’ve retrained all of our support teams on our policies, including special sessions on cultural and historical contextualization of hateful conduct, and implemented an ongoing refresher program."
Description : "Free expression and platform safety are not at odds. We are proving this every day through innovative enforcement policies that have helped reduce hateful content viewed on the platform. Today, more than 99.99% of post impressions are healthy.
Despite our continued progress, the Center for Countering Digital Hate (CCDH) and its backers have been actively working to assert false and misleading claims encouraging advertisers to pause investment on the platform. X is a free public service funded largely by advertisers."
Description : "Communiquez un sentiment d'urgence"
"Pour sa campagne de portée, la marque @perfectbar injecte un sentiment d'urgence à son lancement de produit saisonnier avec des éléments de langage comme « ne manquez pas » et « pour une période limitée »."
Description : "Pour moi, Twitter, c'est vivre le moment présent, et ce Tweet viral a créé un moment collectif de joie partagée, dans un contexte social et politique difficile pour notre pays.
Je pense à ce que je ressens, je laisse parler mon intuition, et je réagis si je sens que c'est une bonne chose. J'étais sur mon matelas, je me sentais particulièrement positive ce matin‑là, et j'ai voulu partager un peu de mon bonheur."
Description : "Bizarrement, je ne prépare pas vraiment la plupart de mes Tweets. Mon engagement actif sur Twitter m'a montré que les contenus qui parlent le plus au public ne sont souvent pas prévus, ou sont tout simplement authentiques.Pour moi, Twitter, c'est vivre le moment présent, et ce Tweet viral a créé un moment collectif de joie partagée, dans un contexte social et politique difficile pour notre pays. "
Description : "Be friendly: Empathize with the consumer and offer to help
Your mom was right: Being kind can go a long way. Our study found that when consumers have friendly customer service interaction — as defined by showing empathy and offering to help — they are more likely to recommend the brand. Of those who had a friendly interaction, 76% were likely to recommend the brand. Of those who had an unfriendly interaction, 82% were unlikely to recommend the brand."
Description : "To drive humanity forward, society must empower people to express their thoughts, make up their own minds, but also draw the line at hate."
"For all the good, there’s also a point when information independence crosses a line too, and that’s hate speech. We must all act now to combat hate as Elon firmly stated during the European Jewish Association's symposium. Sadly, since the October 7th terrorist attack antisemitism and hate speech have accelerated in the world. Hate speech completely corrodes our society, it divides people, and threatens the very order that affords us the lives we have. It’s all our duty to combat hate speech – in our communities and on every platform. Because freedom of speech and safety can and must coexist. And the future of democracy and the global economy depends on it.
X is doing its part on all fronts. As we build an indispensable global town square so everyone has the ability to connect, debate, share information and soon transact – we’re equally strengthening our efforts to combat hate and safeguard marginalized communities. Last year we removed millions of pieces of content and suspended just as many accounts that violated our Terms of Service, including Violent speech and Hateful conduct policy. Plus we’ve opened more lines of communication with groups dedicated to the safety of communities both in physical and virtual spaces. And we’ll keep going –this is not a check-the-box exercise for any of us – combating hate is a lifetime dedication.
Our mandate at X is clear: we must protect free speech, safeguard information independence while tackling antisemitism and hate speech. "
"Let's make up our own minds – because we can handle the truth.
Let's fight hate with kindness and understanding.
Let’s do it all together."
Description : "To drive humanity forward, society must empower people to express their thoughts, make up their own minds, but also draw the line at hate."
"Our mandate at X is clear: we must protect free speech, safeguard information independence while tackling antisemitism and hate speech. "
Description : "Layering atop keyword and author exclusions, Sensitivity Settings is a low-lift tool that enables advertisers to find the right balance between reach and suitability on the “For You” Timeline. Simply select from one of three sensitivity settings to automatically control the sensitivity level of content that appears adjacent to your ads (one slot above and below)."
"Advertisers can choose from the following three sensitivity settings for all campaigns run on their account:
-[Coming Soon] Relaxed - show ads alongside some sensitive content to maximize reach
Avoidance example: targeted hate speech, explicit sexual content
-Standard (default) - show ads alongside a reduced range of content for brands with moderate sensitivity thresholds
Avoidance example: targeted hate speech, explicit sexual content, gratuitous gore, excessive profanity
-Limited - show ads alongside limited content for brands with strict sensitivity thresholds
Avoidance example: targeted hate speech, explicit sexual content, gratuitous gore, excessive profanity, obscenity, spam, drugs"
Description : "Entrez en contact avec vos audiences via l'émotion
Que vous tweetiez du contenu ou répondiez à une demande envoyée au service clients, établissez un lien émotionnel. Le magazine Harvard Business Review le confirme : « Notre étude portant sur des centaines de marques et des dizaines de catégories montre que le moyen le plus efficace de maximiser la valeur client est d'aller au‑delà de la satisfaction des clients, et d'entrer en lien avec eux au niveau des émotions. » Comment votre contenu peut‑il tirer parti des préoccupations, des motivations et des besoins profonds de vos clients ?"
Description : "With the entire world tuning in to enjoy the games, Twitter will carry the roar of the crowd. And as the drama and emotion unfold over the next 17 days, we’ll be shining a spotlight on the incredible stories that emerge. "
Description : "Il est à espérer que la plupart de ces ajustements liés au COVID seront bientôt obsolètes, mais les clients continueront d'apprécier les marques qui communiquent la sécurité et la solidarité. Veillez donc à intégrer les sujets de la santé et de la sécurité, mais aussi un sentiment général d'empathie, de compassion et d'adaptabilité dans votre image de marque."
"Ils (les tweets) sont inspirants. Aujourd'hui, les gens veulent se sentir bien dans leur peau. Si votre entreprise leur procure ce sentiment, c'est tout à votre avantage."
Description : "Twitter supported an Ads For Good campaign promoting #BetterInternetSG over a period of two months. The MLC used infographics to effectively convey the messages of showing empathy towards others and posting information responsibly online."
Description : An example system and method elicits reviews and opinions from users via an online system or a web crawl. Opinions on topics are processed in real time to determine orientation. Each topic is analyzed sentence by sentence to find a central tendency of user orientation toward a given topic. Automatic topic orientation is used to provide a common comparable rating value between reviewers and potentially other systems on similar topics. Facets of the topics are extracted via a submission/acquisition process to determine the key variables of interest for users.
Research area : Human-Computer Interaction & User Experience
Description : Example systems and methods are described for implementing a swipe-to-like feature. In an example implementation, a list of content items is displayed on a touchscreen display, and based on detecting input of a first gesture, such as, for example, a swipe gesture, for a first one of the content items in the list, associating a predetermined first sentiment with the first content item.
Description : "This thread shows the many resources and support available for people who are feeling anxious and unnerved through stressful times in their lives. This conversation on Twitter also breaks down stigmas associated with speaking about mental health areas like mindfulness and meditation, mental health tools, finding gratitude and joy in daily routines, as well as where to find credible information regarding COVID-19."
"Key themes discussed throughout included how to deal with feelings of guilt, how to manage social anxieties, and where to go to for support"
Description : "The open nature of Twitter can spark conversations among people facing similar struggles worldwide. As we experience the unprecedented COVID-19 pandemic, talking openly about our mental health concerns can build empathy and respect. "
Description : "Positive Public Sentiment
The final phase with Timeline Takeover and Hashfetti not only maximized visibility but also created a celebratory atmosphere. The use of festive elements like Hashfetti added a positive tone to the campaign's conclusion, leaving a lasting positive impression on the audience."
Description : "Positive Public Sentiment
The final phase with Timeline Takeover and Hashfetti not only maximized visibility but also created a celebratory atmosphere. The use of festive elements like Hashfetti added a positive tone to the campaign's conclusion, leaving a lasting positive impression on the audience."
Description : "Throughout the German “Bundestagswahl 2013” (official hashtag #btw13) Twitter was the place where the live, public discussion around political topics and events took place, becoming an important communications channel for parties and politicians alike. It also became the place to measure the sentiment of the electorate and to gauge which topics were most important at any given moment."
"BILD, Germany’s largest newspaper, produced the BILD-Twittermeter, measuring positive and negative sentiment around the two candidates based on Tweets."
Description : "Each week the millions of Tweets about the U.S. presidential candidates provide a real-time barometer of voter sentiment. Sometimes Twitter data can even help people when they need it most: during moments of crisis like natural disasters."
Description : "In my 2020 year in review I spoke about how necessity had yet again proved to be the mother of invention, with pandemic related lockdowns accelerating the use of underutilized data sources, such as social, to understand consumer opinion and sentiment in real time."
Description : " Sprinklr analyzed brands who received a significant amount of buzz for their marketing this year to find the top 10 campaigns with the happiest reactions on Twitter. "
"Why is this study important? Because emotions drive sales. Research shows that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes. The most successful brands listen to their customers on Twitter, learn from them and take these insights to create successful marketing campaigns that elicit a positive emotional response."
"Care More
Brands like these make their customers happy by listening to them and showing them love. Using customer insights to create memorable campaigns that evoke a strong emotional reaction is the key to a winning strategy."
Description : "Some Tweets may facilitate positive change in a repressed country, some make us laugh, some make us think, some downright anger a vast majority of users."
Description : " You can check out the many happy messages — and even find your own #HappyDiwali Tweet and photo — by scrolling over the mosaic or searching by your Twitter username."
"As festivities soared on 11 November, Diwali celebrations lit up Twitter with joy, love, and warm greetings. This is what it looked like (click on the image to see the heatmap). "
Description : "Après une interaction avec votre marque, les utilisateurs devraient se sentir___________. Trois mots qui me viennent à l'esprit quand je pense à ce sentiment sont___________ , _____________ et ______.
Une marque qui me fait me sentir ainsi est __________."
Description : "The demo above displays a simple Twitter data analysis of how people in U.S. are feeling based on how they’re Tweeting at any given moment. The demo looks for certain words and emoticons in the incoming Twitter stream that indicate a person’s mood, and then maps it by state.
First, check out this Twitter emotion stream app first. Then continue reading the article and view the entire source code on Github."
"Check if emotional words are used in the tweet if (positiveWords.some(function(v) { return data.text.toLowerCase().indexOf(v) > 0; })) { displayData(data, positive); } else if ... }"
Description : "Strong Tweet images:
Have a central focus
Are clear and not pixelated
Catch the eye with bright colours, a human element,
Have minimal text
or display of movement or emotion
Have a central focus
Catch the eye with bright colours, a human element, or display of movement or emotion"
Description : "Today’s most successful marketers harness the immediacy and emotion of these conversations to make authentic connections with consumers. "
Description : "Over a series of posts, we’ll cover several ways data is being used by market participants — from fundamental and consumer analysis, to event detection, to sentiment analytics, and more."
Description : "Now let’s look at how market participants are using sentiment analysis and other indicators from Twitter data to inform their decisions."
"Sentiment analytics in the financial markets
Sentiment analysis can use natural language processing, artificial intelligence, text analysis and computational linguistics to identify the attitude of a writer with respect to a topic. It’s an important cornerstone of behavioral finance, where theorists believe that markets are irrational and that asset prices are driven by human emotion (e.g., fear, greed, hope and overconfidence, among others)."
"A number of firms are active in this area, including Bloomberg, that has integrated company-based sentiment, as well as Tweet velocity (an indication of volatility), into their social analytics solution on the Terminal. For this post, we’ll dig into three firms who focus on analyzing sentiment at the ticker level - PsychSignal, iSentium and Social Market Analytics."
Description : "In a digital culture where words and symbols are interwoven, emojis have become a mainstream form of communication. The use of emojis can symbolise a person’s feelings, location, or a sense of pride in their nationality, ethnicity, or community. To date, there has been a gap in emojis representing Australia’s Indigenous communities and cultures."
Description : "In a digital culture where words and symbols are interwoven, emojis have become a mainstream form of communication. The use of emojis can symbolise a person’s feelings, location, or a sense of pride in their nationality, ethnicity, or community. To date, there has been a gap in emojis representing Australia’s Indigenous communities and cultures."
Description : "All too often it begins with hate. It did for Ivan. Living in the small English town of Lowestoft with his two daughters, Ivan began to feel a simmering hatred. He forgot the things he enjoyed. He drifted from his friends. His anger manifested in a hatred of Muslims. The hate only began to ebb when a Scottish Muslim, unperturbed by Ivan’s feelings, insisted on speaking with him. Ivan subsequently met that same man several times, and each time his notions about the Muslim community were challenged. Through the experience of interacting with another human directly, the stereotypes he had bought into started to shatter - Ivan gradually began to change. Speaking to Muslim community groups these days, Ivan says, “Hate always hurts the hater more than the hated”. Ivan choose to exit hate from his life. The Radicalisation Awareness Network (RAN) has been telling his story, among others, through their #ExitHate campaign."
Description : "Cela a bien fonctionné : la marque a constaté un sentiment positif moyen supérieur à celui du secteur (positif ou neutre à 76 %), un taux de clics conforme à la moyenne (0,26 % contre 0,31 %) et quasiment un million de vues de sa vidéo."
Description : "Every day Twitter users share and discuss their interests and what’s happening in the world. These public Tweets can reveal a wide variety of insights — so much so that academic institutions, journalists, marketers, brands, politicians and developers regularly use aggregated Twitter data to spot trends, analyze sentiment, find breaking news, connect with customers and much more."
Description : "Twitter receives millions of reports; everything from misinformation and spam, to harassment and hate speech, it’s their way of telling Twitter, hey this isn’t right or I don’t feel safe."
Description : "Expanding our hateful conduct policy
While we encourage people to express themselves freely on Twitter, abuse, harassment and hateful conduct continue to have no place on our service. As part of our work to make Twitter safe, our hateful conduct policy covers all protected categories."
"Respondents said that “identifiable groups” was too broad, and they should be allowed to engage with political groups, hate groups, and other non-marginalized groups with this type of language. Many people wanted to “call out hate groups in any way, any time, without fear.” In other instances, people wanted to be able to refer to fans, friends, and followers in endearing terms, such as “kittens” and “monsters.” "
Description : " As a result, after months of conversations and feedback from the public, external experts and our own teams, we’re expanding our rules against hateful conduct to include language that dehumanises others on the basis of religion. "
"Narrow down what’s considered — Respondents said that “identifiable groups” was too broad, and they should be allowed to engage with political groups, hate groups, and other non-marginalized groups with this type of language. Many people wanted to “call out hate groups in any way, any time, without fear.”"
Description : "For Brooke, her anonymity allows her to delve into topics she wouldn’t feel comfortable talking about otherwise. Judging from the hundreds of responses she got from people who showed their support and shared their own struggles — and a few messages that could only be characterized as lecturing — her honest tone clearly struck a nerve."
"I don't want my name out there. I want to be able to express myself and have people feel like they can express themselves."
“It's nice when you're having a bad day or you just feel really alone in your work to go on Twitter and just talk to people,” she said."
Description : "n the best case, anonymity helps people express themselves more fully. It gives them the room to express themselves particularly in places where they feel unsafe”
"we want you to create the environment that makes you feel safe"
"People can also use tools such as muting or blocking to feel more in control of their experience"
Description : "What’s interesting about the conversation we’re seeing on Twitter is that it gives us insight into how people are feeling and what they are doing to cope"
"A lot of our clients are really keen to broadly understand how people are feeling, because striking the right tone with their content, the campaigns and products is so key at the moment"
Description : "Minute-by-minute TV x Twitter activity can reflect levels of engagement (emotion, memory and attention) among total program audiences with an 80% correlation, providing a new metric for identifying and prioritizing the shows, moments and characters that resonate."