Description : "According to eMarketer, 72% of LGBTQ+ consumers say they’re more loyal to brands that are loyal to them, such as businesses that donate to and advocate for relevant causes, support LGBTQ+ employees, sponsor events, showcase the community in ads and celebrate Pride"
"BEING PROUD OUT LOUD"
Description : "For example, TikTok is seen as more joyful than other platforms – its top five rated attributes are creative, joyful, happy, inspiring and original – and its audiences expect to see content that fits with these values."
Description : "TikTok is associated with joy, and the best content will foster this feeling, allowing creators the freedom to express themselves in a way that suits their personalities as well as the values of the platform."
Description : "Aim for content that is a mix of light-hearted, entertaining, practical and creates an emotional trigger to make users more receptive to your brand."
"The interaction between community, shopping and entertainment puts consumers in a more receptive state, with the best content creating an emotional trigger that makes people want to participate and be part of the groundswell, whether by posting, engaging or purchasing."
"An impulse purchase is made without advance planning with high emotional activation and lack of cognitive deliberation driven by overwhelming force from the product that can be explained by the hedonic nature of the purchase."
"Community commerce naturally lends itself to more emotional reactions. "
Description : Described herein are methods and system for analyzing music audio. An example method includes obtaining a music audio track, calculating acoustic features of the music audio track, calculating geometric features of the music audio track in view of the acoustic features, and determining a mood of the music audio track in view of the geometric features.
Description : "“The reaction was extremely positive,” says Executive Producer Richard Rietveld. “We saw our main announcement Retweeted over 400 times, with the news also Tweeted by our coaches who were keen to share their news with their millions of followers. We saw lots of exclamation points and happy emojis, which is always a good sign!”"
Description : "With the “you’re not you when you’re hungry” brand story in mind, @SnickersAU discovered that the mood of Twitter gets surlier between meal times. Yes, even the internet gets hangry.
The Snickers Hungerithm, an algorithm that monitored Twitter’s collective mood and sentiment, came to the rescue. When the mood on Twitter was chill, the price of a Snickers at 7-Eleven stayed at AU$1.75. But when the mood plummeted, so did the price. The angrier the internet became, the cheaper Snickers got. The Hungerithm connected social promotion to in-store purchases by allowing people to check Twitter’s mood every 10 minutes and claim coupons on their phones."
Description : "Sometimes, I have to remove a word that conveys an important meaning or emotion, or I don’t send my Tweet at all."
"We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. We are excited to share this today, and we will keep you posted about what we see and what comes next."
Description : "Monday can be a tough day to get going again. Maybe you’re recovering from a rowdy Saturday night or searching for the hour you lost to daylight savings time. We wondered how predictable these feelings are, so we poked around within our Twitter data to help us find out."
"People are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October. Conversely (perhaps like @Pharrell), they are more likely to be ‘feeling happy’ on a Tuesday in December or a Tuesday in January — that was New Year’s Eve last year, which may explain it. "
Description : "Cette marque utilise Twitter pour générer un sentiment positif"
"+35 %
de sentiment positif par rapport au #NationalMilkDay de 2020"
""Twitter est un espace où les cultures, les tendances et les idées prennent vie et forme simultanément. Nous avons le sentiment qu'il aide les marques à rester pertinentes en nous offrant des possibilités de communiquer avec notre audience cible et d'autres communautés voisines intéressantes."
Daniel Martinez, Sr. Social Media Manager chez GALLEGOS United"
Description : A computing device is described that includes a camera configured to capture an image of a user of the computing device, a memory configured to store the image of the user, at least one processor, and at least one module. The at least one module is operable by the at least one processor to obtain, from the memory, an indication of the image of the user of the computing device, determine, based on the image, a first emotion classification tag, and identify, based on the first emotion classification tag, at least one graphical image from a database of pre-classified images that has an emotional classification that is associated with the first emotion classification tag. The at least one module is further operable by the at least one processor to output, for display, the at least one graphical image.
Description : "Using social media, we have fostered a community of people who have a common goal: stand up to hate."
""In 2017, we initiated the first ever global #WeRemember campaign for International Holocaust Remembrance Day."
"We will hear from Toby Levy, a courageous woman who survived the Holocaust in hiding thanks to the kindness of an average citizen who stood up to the Nazis’ hate."
"We have an important role to amplify counternarratives to hate."
"The World Jewish Congress believes it is up to social media users around the globe to set the tone. As a society, we emphasize that there must be a zero-tolerance policy against hate speech."
Description : "Grâce à l’émotion positive que suscitent les fêtes, c’est sur TikTok que les marques peuvent se démarquer. TikTok est en tête des sources de divertissement, de joie et de connexion, qui sont autant d’associations clés lors des fêtes."
"Les utilisateurs de TikTok adorent les fêtes
35% des utilisateurs déclarent que TikTok les rend joyeux"
Description : "Astuce : prévoyez vos promotions ou concours bien à l'avance pour que vos gagnants puissent tweeter leur joie et recevoir leur prix avant Noël, le 31 décembre ou la fête choisie."
Description : "Astuce : prévoyez vos promotions ou concours bien à l'avance pour que vos gagnants puissent tweeter leur joie et recevoir leur prix avant Noël, le 31 décembre ou la fête choisie."
Description : Halloween Mood is an emerging trend on Shorts, and it’s no surprise that we’re seeing a lot of Halloween content during this time of year. Creators participate by showing themselves (or an item) in its normal state, then when the beat drops to the song “Zombie Rave,” the creator or object transforms into a Halloween Mood or aesthetic. The trend is inclusive, and transformations have involved costumes, makeup, food, decorations and even pets!
Description : Halloween Mood is an emerging trend on Shorts, and it’s no surprise that we’re seeing a lot of Halloween content during this time of year. Creators participate by showing themselves (or an item) in its normal state, then when the beat drops to the song “Zombie Rave,” the creator or object transforms into a Halloween Mood or aesthetic. The trend is inclusive, and transformations have involved costumes, makeup, food, decorations and even pets!
Description : "Hate speech is not allowed on YouTube. We don’t allow content that promotes violence or hatred against individuals or groups based on any of the following attributes, which indicate a protected group status under YouTube’s policy
Age
Caste
Disability
Ethnicity
Gender Identity and Expression
Nationality
Race
Immigration Status
Religion
Sex/Gender
Sexual Orientation
Victims of a major violent event and their kin
Veteran Status"
Description : "X prohibits the promotion of hateful content globally."
"Hate speech or advocacy against a protected group, individual, or organization"
"Organizations, groups, or individuals associated with promoting hate, criminal, or terrorist-related content
Promotion of, support for, or affiliation with, organizations, groups or individuals associated with promoting hate, criminal and/or terrorist-related content"
Description : "What products or services are subject to this policy?
This policy applies, but is not limited, to: (...)
Products which imply or claim to diagnose, cure, mitigate, treat or prevent disease, medical conditions, or addiction, and/or significantly influence mood or the speed or extent of recovery, weight loss, or muscle growth"
Description : "What products or services are subject to this policy?
This policy applies, but is not limited, to: (...)
Products which imply or claim to diagnose, cure, mitigate, treat or prevent disease, medical conditions, or addiction, and/or significantly influence mood or the speed or extent of recovery, weight loss, or muscle growth"
Description : "We believe that everyone deserves to feel safe online, and that feeling safe is key to unlocking imagination and creative expression. That's why we continue to invest in our work to keep TikTok a safe, inclusive and authentic home for our global community, so that they can create, discover and connect."
Description : "Over half (61%) of parents talk with their teens about online safety after their teens encounter a problem and come to them about it, with nearly the same amount (58%) doing so when they see a negative change in the mood or habits of their teens."
Description : "Our platform offers a space for families to create and enjoy authentic moments, and we are committed to fostering important conversations that allow this enjoyment to take place safely and responsibly."
Description : "From the inaugural Sound Check Friday living room concerts and conversations that capped off the first week of #HappyAtHome and subsequent livestream events, top artists have been connecting with their fans on a deeply authentic level through TikTok, opening the window to their artistic process or singing acapella to bring joy to people during these uncertain times."
"And countless other artists have taken to TikTok to chat with their fans, spread some joy in the community, and give us all a glimpse of life as a star. "
Description : "Joyful discovery leads to spirited shopping.
1 in 7 internet users purchased or subscribed to something as a result of discovery on TikTok within the last 30 days."
"From spooky To sparkly
How to use TikTok for your Holiday campaigns"
Description : "Joyful discovery leads to spirited shopping.
1 in 7 internet users purchased or subscribed to something as a result of discovery on TikTok within the last 30 days."
"From spooky To sparkly
How to use TikTok for your Holiday campaigns"
Description : "How do you want users to feel after watching your video?
This will help dictate your voice.
Humorous
Inspirational
Entertaining
Informative
Aspirational
Emotional"
Description : "TikTok's For You Page is a wonderland of discovery for everyone from eager gift- givers to holiday lovers. It's where brands can spark joy and boost sales, as shoppers look for the perfect gifts and must-have holiday items. Dive into TikTok's winter wonderland with us, and let's turn the holiday wish list into a journey full of inspiration, warmth, and joyful shopping."
"’Tis the season of joyful discovery and shopping on TikTok."
"Joyful discovery leads to spirited shopping.
1 in 7 internet users purchased or subscribed to something as a result of discovery on TikTok within the last 30 days"
Description : "Marketer Takeaway
Help shoppers cross off holiday to-do items while also indulging them in additional products, more loyalty points, or other incentives to spread joy to the stressed holiday shopper."
Description : "TikTok's For You Page is a wonderland of discovery into a wonderland of discovery for everyone from eager gift-givers to holiday lovers. It's where brands can spark joy and boost sales, as shoppers look for the perfect gifts and must-have holiday items. Dive into TikTok's winter wonderland with us, and let's turn the holiday wish list into a journey full of inspiration, warmth, and joyful shopping."
"Joyful discovery leads to spirited shopping."
"Marketer Takeaway
Help shoppers cross off holiday to-do items while also indulging them in additional product, more loyalty points, or other incentives to spread joy to the stressed holiday shopper."
Description : "In the midst of this historic moment, what has been poignant has been the bravery and lack of fear displayed by protesters and other dissidents, led mainly by women and youth, and continuing today, ten months into this movement. What started as an outbreak of nationwide protests has evolved into a campaign of mass civil disobedience, notably as women and girls en-masse continue to defy mandatory hijab laws.
In one of her most serious vlogs, she reflects on her generation and their future and needs. She tells her audience she has spent time in conversations with her peers to understand what the main concerns occupying their lives are. She observes that education is the only hope for them to seek independence and prosperity, but that path is littered with hurdles that are unique to the conditions of the economic, cultural and political situation of Iran. She mentions that the happiness and security needed to be successful is dependent on freedom, which she concedes is “where the discussion gets very dark” She outlines the lack of freedom and security women have within the Islamic Republic starting with the mandatory hijab law. “What have I lacked to have been born in Iran?” she asks, before exploring the pain of seeing the lives of her peers in L.A. or New York, enjoying life and freedom while her community is preoccupied with obtaining basic necessities like food, clothes and shelter."
Description : "There has been a major shift toward empathy in recent years that goes beyond simply understanding and sharing the feelings of others. It’s a habit that businesses need to build. It’s all about connecting to that deeper sense of how people want to be validated in the workplace."
"Studies show, that for Gen Z, empathy is more important than compensation"
"A key part of empathy is the ability to listen and promote channels for feedback. At its core, empathy is about hearing other people’s experiences. There needs to be a greater willingness from businesses to be open and listen."
"More and more businesses are moving towards the empathy model. There has been a greater shift toward compassion, authenticity, understanding, vulnerability and candor. Compassion and empathy aren’t just shaping the future of product development and user experience, they’re shaping the future of the workplace, and our role within it."
Description : "There has been a major shift toward empathy in recent years that goes beyond simply understanding and sharing the feelings of others. It’s a habit that businesses need to build. It’s all about connecting to that deeper sense of how people want to be validated in the workplace."
"Studies show, that for Gen Z, empathy is more important than compensation"
"A key part of empathy is the ability to listen and promote channels for feedback. At its core, empathy is about hearing other people’s experiences. There needs to be a greater willingness from businesses to be open and listen."
"More and more businesses are moving towards the empathy model. There has been a greater shift toward compassion, authenticity, understanding, vulnerability and candor. Compassion and empathy aren’t just shaping the future of product development and user experience, they’re shaping the future of the workplace, and our role within it."
Description : "Pride Month is a chance for businesses and marketers to pause and consider how we can become better allies of the LGBTQ+ community. But the work is too important to end in June. Our opportunities to reflect, learn and grow never stop."
Description : "TikTok has long been called the "last sunny corner of the internet" due to the way people can discover new content and communities that brings them joy."
Description : "CGE enables Creators to pull their audiences into their content through entertainment and collaboration, curating communities with a long-lasting relationship. That's why 71% of the TikTok audience said they feel a closer connection to the people they interact with on TikTok than on other platforms they use."
Description : "We've long said that our mission at TikTok is to inspire creativity and bring joy."
"Driving this engagement means being authentic. Use TikTok like a TikToker, and start with CommunityToks."
"Create hyper-relevant, native content that speaks authentically to those communities. Once you feel like you understand the various CommunityToks that work for your brand, invest in a content strategy that creates native TikTok videos that feel like a friendly neighbor in that CommunityTok."
Description : "How can phone and service providers use Twitter to engage and influence customers and enhance brand sentiment throughout the purchase process? "
"Interaction is also important to Twitter users: 17% have conversed with a smartphone or wireless provider brand via Twitter, compared to only 7% on the average social network. Most users (63%) who received a response from a telecom brand said it made them feel more positive towards the brand."
Description : "TikTok's mission is to inspire creativity and bring joy. We're building a global community where you can create and share authentically, discover the world, and connect with others. The For You feed is part of what enables that connection and discovery. It's central to the TikTok experience and where most of our users spend their time. "
Description : "Music can be an effective audio strategy for captivating attention and creating connection, particularly when it complements the mood of your story (i.e. relaxing, inspiring, energising,
chill, dreamy)."
Description : "On both Facebook and Instagram, people talked the most about emotional topics like Pride and Affection3, Transitions4 and Planning5 . There were also specific topics that rose to the top on each platform, like the kids being out of the house6 on Facebook and Apparel and Accessories on Instagram"
"Back-to-School conversations happen on mobile … (...) … and they are often emotional"
"Mark the emotions of the season"
Description : "Laughter is medicine. Don’t underestimate the power of joy and laughter in dark times. Even when the topic may be heavy, it can be appropriate to embrace humor to land your message."
Description : "Les marques utilisent les emojis dans leurs Tweets pour leur attrait visuel et pour ajouter une touche d'humour ou un peu d'émotion. Selon The Drum, les Tweets qui contiennent à la fois un nom de marque et un emoji ont augmenté de 49 % depuis 2015. L'explication est simple : des recherches internes ont révélé que 80 % des utilisateurs de Twitter adorent découvrir et utiliser de nouveaux emojis."
"Shopify utilise les emojis à bon escient dans ce Tweet contenant un lien vers du contenu original. Avec les emojis, vous pouvez facilement transmettre diverses émotions. Lorsque vous cherchez à renforcer votre relation avec vos abonnés et vos fans, touchez leur corde sensible ; ils se sentiront plus proches de vous."
Description : "une anecdote sincère et personnelle peut vous permettre de créer un lien émotionnel avec votre audience et de générer de l’empathie à l’égard de votre organisation, de votre entreprise ou de votre marque"
Research area : Human-Computer Interaction & User Experience
Description : Systems and methods are provided for identifying and rendering content relevant to a user’s current mental state and context. In an aspect, a system includes a state component that determines a state of a user during a current session of the user with the media system based on navigation of the media system by the user during the current session, media items provided by the media system that are played for watching by the user during the current session, and a manner via which the user interacts with or reacts to the played media items. In an aspect, the state of the user includes a mood of the user. A selection component then selects a media item provided by the media provider based on the state of the user, and a rendering component effectuates rendering of the media item to the user during the current session.
Description : The embodiment of the invention provides an image sentiment analysis method and device and electronic equipment, and belongs to the technical field of image processing, and the method comprises the steps: inputting an image into a first network, so as to determine the theme of the image; determining an image theme emotion attribute of the image theme; and inputting the image of which the image theme emotion attribute is determined into a second network to quantify the image theme emotion attribute, with the second network comprising sub-networks corresponding to each theme, and the image of the corresponding theme being input into the sub-network of the corresponding theme. Through the processing scheme of the invention, the emotion of the image theme can be obtained, and the emotion can be quantified.
Description : "Sans surprise, les personnes regardant des vidéos mobiles sur Instagram associent celles-ci à de fortes émotions positives, et même au sentiment de joie qui peut en découler."
Description : "Ads must not promote weight loss content that impacts physical and mental health and body image."
"Sensitive Event
Ads must not profit or exploit a sensitive event / topic such as natural/industrial disasters, violent attacks etc. that have significant social or political impact. Examples:
Content that promotes hashtag appropriation, solicits followers, sells goods / services or other inappropriate content while referencing a sensitive event. Also, refer to Eligibility Policy on Sensitive Events"
Description : " We have seen a surge in antisemitism, Arab hate and Islamophobia following violence in Israel and Palestine."
"Recently, we brought in an Asian licensed therapist to help Asian Tweeps process the rise in anti-Asian hate and racism, and a Black licensed therapist (@drmarielbuque) to help Blackbirds process the murder of Daunte Wright and the Derek Chauvin trial."
"We recently hosted Professor Erika Lee (@prof_erikalee) for a conversation about the history of Anti-Asian hate and discrimination in the US."
Description : "Lead with empathy and flexibility
Our deep listening produced some common themes. People were having difficulty focusing, and productivity was being impacted by the pandemic. This was especially true for Tweeps from communities of color, caregivers and/or those at higher risk of infection. So we introduced resources to help managers prioritize their own well being while managing a team, foster deeper empathy between managers and their direct reports, paused 2020 performance ratings, and made room for Tweeps to operate at reduced capacity when needed."
"Put people first –– and really listen
Our priority has always been our Tweeps, their safety, well-being, and security."
Description : An embodiment of the invention discloses an information processing method and device, and electronic equipment. One specific embodiment of the information processing method comprises the steps of: displaying a mood image list in response to a received preset instruction for indicating addition of mood images, wherein the mood image list comprises at least one mood image; determining a target mood image according to a selection operation of a user on the mood images in the mood image list; and adding the target mood image into a user head portrait. According to the information processing method and the device, the convenience of acquiring the mood of the user by contacts of the user is improved.
Description : "Tap into the gift-giving spirit: Campaigns centered around the theme of gift-giving showed better results than gift-receiving or family themed ads, with +27% consideration, 3X happiness (a predictor of viral ads), and the longest dwell time."
"Focus on the product: Emotion isn’t enough. Ads also need to be informative and easy to understand. Ads with a product focus showed +13% increase in attention and +14% in brand connection (vs. ads without a product focus)."
"Avoid too much emphasis on ‘the deal’: Who doesn’t love a deal? Deals and promotions are great, but they shouldn’t overshadow the holiday spirit. Too much emphasis on the promotion can decrease emotional engagement and attention. "
Description : "Luke Springer (@iam.mrluke) - Australia
Luke is a cherished primary school teacher from Adelaide, South Australia, who brings a unique blend of empathy and joy to his classroom. His authentic and engaging approach to teaching, coupled with his creative content, resonates deeply with his students and a global audience. As a modern educator, Luke exemplifies the positive impact of millennial teachers on young minds through kindness and a genuine understanding of their world"
Description : "And it’s not just from their friend networks—travel lovers are just as happy to hear from brands and businesses who can tap into their passion for adventure."
"Brands and businesses on Instagram are experiencing the benefit of our precise demographic targeting that helps them connect with key travel audiences at the moments that matter—transforming interest into awareness and desire into sales, with a success rate that can be measured."
Description : "Que vous encouragiez l’aventure, la création ou un sentiment d’appartenance, chaque photo et chaque vidéo partagée aident les gens à se rapprocher de leurs centres d’intérêt, à élargir les perspectives et à susciter un sentiment d’émerveillement."
Description : "It’s easy to make stickers your own: move them around, make them bigger or smaller and choose from different styles to match your mood."
Research area : Human-Computer Interaction & User Experience
Description : In one embodiment, a method includes a computing system receiving a request to create a live streaming channel associated with a television program. The system may determine a plurality of breaks of the television program and their respective start times. The system may identify target users of a social-media network based on their respective user profiles, social-graph data, or activity patterns on the social-media network. The system may create the live streaming channel based on the request. Upon determining that a current time is within a predetermined time window prior to a first start time of a first break of the plurality of breaks, the system may send notifications to the target users, wherein each of notifications includes a link to the live streaming channel through which live content related to the television program may be streamed.
Description : The embodiment of the invention provides an interaction method and device, electronic equipment and a storage medium. The method comprises the following steps: receiving a first trigger operation acting on a target control corresponding to a target work; and in response to the first trigger operation, displaying a target visual element at a preset display position corresponding to the target work, and controlling the target visual element to move from the preset display position to a first target display position of a target identifier, the target identifier being an identifier of a target publisher of the target work. According to the embodiment of the invention, by adopting the technical scheme, a new interaction mode can be provided for the user, so that the user can express a new emotion through the interaction model, the interestingness of the user during interaction can be improved, and the user interaction frequency and the interaction experience are further improved.
Description : "We understand that people express themselves in all sorts of way on TikTok – including when they're feeling down or are going through a difficult life experience. We routinely hear from experts that closing the door on this expression can increase feelings of isolation and stigmatization, and that enabling people to see how others cope with difficult emotions can be beneficial, especially for teens."
"In addition, we work to carefully apply limits to some content that doesn't violate our policies, but may impact the viewing experience if viewed repeatedly, particularly when it comes to content with themes of sadness, extreme exercise or dieting, or that's sexually suggestive."
Description : "In addition, we work to carefully apply limits to some content that doesn't violate our policies, but may impact the viewing experience if viewed repeatedly, particularly when it comes to content with themes of sadness, extreme exercise or dieting, or that's sexually suggestive.
We understand that people express themselves in all sorts of way on TikTok – including when they're feeling down or are going through a difficult life experience. We routinely hear from experts that closing the door on this expression can increase feelings of isolation and stigmatization, and that enabling people to see how others cope with difficult emotions can be beneficial, especially for teens."
Description : "More recently, we’ve also added features like sentiment filtering and negative keyword match to support the increasingly sophisticated needs around keyword targeting."
Description : "Emojis have become a ubiquitous way for people, publishers, and brands to express their feelings."
"Now, brands can:
Connect with people based on their expressed sentiment"
Description : "Last year, people on Twitter shared over 100 million GIFs — expressing everything from their mood, to an amazing dunk, to their favorite dance move from a music video. Now, sharing GIFs in Tweets and Direct Messages is even easier with our new GIF search."
"So much can be expressed with GIFs, and the key is to find just the right one in the moment that quickly and efficiently expresses your emotions"
"Whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library. So if you’re looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button. You can search by keyword, or browse categories of different reactions like Happy Dance, Mic Drop, or YOLO."
Description : "We're always looking for new ways for our community to experience the joy and creativity of TikTok, and for brands to make the most out of the power of our platform. "
We've launched in a variety of venues and spaces including bars, restaurants, airports, gas stations, and retail stores, with bespoke partnerships that bring the joy of TikTok to the masses."
"Through our partnerships, brands have already begun to spread TikTok joy to new audiences everywhere."
Description : "Feeling safe on Twitter looks different for everyone. We’ve rolled out features and settings that may help you to feel more comfortable and in control of your experience, and we want to do more to reduce the burden on people dealing with unwelcome interactions."
"Safety Mode is a feature that temporarily blocks accounts for seven days for using potentially harmful language — such as insults or hateful remarks — or sending repetitive and uninvited replies or mentions. "
Description : We've been rolling out the YouTube Shorts beta to help bring the joy of short-form video to YouTube, and the joy of YouTube to short-form video. It’s now available to everyone in India and the U.S., and we’ve already seen many creative, awesome Shorts from our community.
Description : We've been rolling out the YouTube Shorts beta to help bring the joy of short-form video to YouTube, and the joy of YouTube to short-form video. It’s now available to everyone in India and the U.S., and we’ve already seen many creative, awesome Shorts from our community.
Description : "Over the past year, brands have found success resonating with the TikTok community not because they had the glossiest ad or the biggest names in their campaign, but because of their ability to creatively engage and connect with users through feelings, actions and sounds."
"TikTok has come to represent an expression of how people are feeling and what they are experiencing."
Description : "Over the past year, brands have found success resonating with the TikTok community not because they had the glossiest ad or the biggest names in their campaign, but because of their ability to creatively engage and connect with users through feelings, actions and sounds."
"TikTok has come to represent an expression of how people are feeling and what they are experiencing."
Description : "Whether they are starting trends, connecting communities, or bringing awareness to critical public service initiatives, brands are creating authentic audiences built on the foundation of sharing joy."
"Over the past year, brands have found success resonating with the TikTok community not because they had the glossiest ad or the biggest names in their campaign, but because of their ability to creatively engage and connect with users through feelings, actions and sounds."
"Creativity & Expression
TikTok has come to represent an expression of how people are feeling and what they are experiencing."
Description : "With TikTok Shop, we're giving people a place to experience the joy of discovering and purchasing new products without leaving the app."
Description : "Every day, millions of people Tweet about brands. Each Tweet has the potential to give advertisers new insights to better understand what customers, prospects, and influencers are saying, thinking, and feeling about their brand. To date, marketers haven’t been able to gather these valuable insights in one place."
Description : "At TikTok, we believe that our digital experiences should bring us joy, entertainment, connection and enrichment. "
"it's also about feeling in control of how we use technology and ensuring that the time we spend online contributes positively to our sense of well-being."
"As we encourage people to think more mindfully about developing positive digital habits, we're launching two new practical tools to make it easier for our community to feel in control of their TikTok experience."
Description : "I’ve noticed here and there that folks have been wondering aloud whether or not they might be bothering others when they update their Twitter. It’s nice to know there are Twitter users out there with such delicate empathy for their texting brethren."
"So if you’re worried about bothering your friends with the little thoughts, feelings, and other captions from the moments of your daily life I urge you to relax and give in to the joy of Twittering. Your friends and followers want those updates and if they change their mind, we’ve got them covered."
Description : "Ruben Gomez is a researcher on the health user experience team, which works on what it calls “health empowerment” or interventions, remediation, and rehabilitation for Twitter customers who’ve been banned from the platform. His work includes speaking and listening with empathy to people who’ve violated Twitter’s rules. "
"Valuing community input to the point of inviting customers to comment on what tools they’d like to see is new for Twitter, but not for the people advocating for a safer space built on empathy and reconciliation. "
Description : "There is no sense of psychological or emotional safety if you know that algorithms are detecting some bad stuff, but there's still harassment happening every day. "
Description : "Beauty used to be about perfection, adoration, and impossible dreams. Then along came TikTok. Here, beauty is all about spreading joy, showcasing skills, and celebrating everyone.
Now’s your chance to redefine the brand’s content – organic and paid – around your audience’s true beauty passions."