Description : "Bizarrement, je ne prépare pas vraiment la plupart de mes Tweets. Mon engagement actif sur Twitter m'a montré que les contenus qui parlent le plus au public ne sont souvent pas prévus, ou sont tout simplement authentiques.Pour moi, Twitter, c'est vivre le moment présent, et ce Tweet viral a créé un moment collectif de joie partagée, dans un contexte social et politique difficile pour notre pays. "
Description : "Nos relations interpersonnelles reposent sur l’échange d’informations ; à plus grande échelle, le partage d’objectifs et de valeurs nous donne le sentiment de faire partie de quelque chose qui nous dépasse."
"Ce sentiment d’appartenance collective de l’ensemble des employé·es est un objectif que chaque entreprise peut atteindre"
Description : A reactive profile picture brings a profile image to life by displaying short video segments of the target user expressing a relevant emotion in reaction to an action by a viewing user that relates to content associated with the target user in an online system such as a social media web site. The viewing user therefore experiences a real-time reaction in a manner similar to a face-to-face interaction. The reactive profile picture can be automatically generated from either a video input of the target user or from a single input image of the target user.
Description : The invention discloses a reading interaction method, device and equipment, a server and a storage medium. The method comprises the following steps: receiving a user face image captured when a user reads; identifying the face image of the user, and determining a state expression of the user; and when the state expression meets a reading interaction condition, determining interaction content corresponding to the state expression and playing the interaction content. By means of the method, emotion change sharing between the user and the virtual reading partner in the reading process is achieved through state expression interaction with the reading user in the reading process, so that the single boring reading process is improved, the reading interestingness of the user is improved, and the reading enthusiasm of the user is improved.
Description : "Starting today, we are rolling out a new look and several features that offer a more modern and immersive viewing experience while also improving how users watch videos. But don’t worry, the same YouTube you know and love is still at our core.
A splash of color
Color was a key theme for us during the development phase. We wanted to add vibrancy to our apps without detracting from viewers’ habits, whether that’s enjoying their recommended videos or browsing for new content.
we’re making improvements to bring the focus back to the video player.
Now, we’re making the watch page easier on the eyes: YouTube links in video descriptions will change to buttons, and frequent actions such as like, share and download, are now formatted to minimize distractions. The subscribe button is also getting a touch up: the new shape and high contrast make it really stand out, and while it’s no longer red, it's easier to find and way more accessible to everyone on both watch pages and channel pages.
And we’re more than just our looks. After introducing and testing several new product features on youtube.com/new earlier this year, we heard from many of you wondering when we’d make these more broadly available. The wait ends here: we’re launching pinch to zoom and precise seeking to all users starting today.
Precise seeking helps solve this problem. Whether you’re on desktop or your mobile device, simply drag or swipe up while seeking to display a row of thumbnails in the video player and you’ll be able to make fine-tuned adjustments to get to the exact part in each video."
Description : A content item is sent for display on client devices of users of an online system. Information indicating that a first user is currently viewing the content item is received from a client device. A second user connected to the first user is identified. The second user is performing a user interaction with the content item while the first user is currently viewing the content item. An emotion associated with the user interaction is determined. A widget identifying the second user and the emotion is sent for display to the client device. The widget is configured to move across the content item displayed on the client device while the first user is currently viewing the content item. Responsive to receiving from the client device a user interaction with the widget, information is sent for display indicating the second user in a field for receiving comments by the first user.
Description : YouTube is a place where people come to share their story, express an opinion, and engage with one another. We want to ensure creators and viewers feel safe doing so. While the majority of YouTube’s creators and viewers want to share, learn, and connect, we know there are instances of abuse, or even harassment. Learn more about the policies and tools in place to protect you on YouTube below.
(...)
We take protecting creators, artists, and users on YouTube seriously. That's why we encourage you to use the various tools listed below to help support you in feeling safe while using YouTube.
Description : YouTube has specific policies to help protect against hate and harassment.
Hate speech: This policy protects specific groups and members of those groups. We consider content hate speech when it incites hatred or violence against groups based on protected attributes such as age, gender, race, caste, religion, sexual orientation, or veteran status. Learn more on our hate speech policy.
Harassment: This policy protects specific individuals. We consider content harassment when it targets an individual with prolonged or malicious insults based on intrinsic attributes, including their protected group status or physical traits. This also includes harmful behavior such as threats, bullying, doxxing, or encouraging abusive fan behavior. Learn more on our harassment policy.
Description : "Be friendly: Empathize with the consumer and offer to help
Your mom was right: Being kind can go a long way. Our study found that when consumers have friendly customer service interaction — as defined by showing empathy and offering to help — they are more likely to recommend the brand. Of those who had a friendly interaction, 76% were likely to recommend the brand. Of those who had an unfriendly interaction, 82% were unlikely to recommend the brand."
Description : "The value of empathy in marketing
Today’s audiences are viewing, creating, and reacting to content in a very unique way. Through research, we uncover one of the keys to breaking through in today’s marketing landscape: Empathy."
"Because of the importance of things like empathy and resonance, it’s more valuable than ever to invest in creative."
"The undercurrent of all these shifts is the need for empathy in marketing. To put it plainly, empathy in marketing is the act of understanding what’s important to people, reflecting that in content, and framing it in the right way, so it lands properly with the right audi- ences. When brands do this, they are better able to resonate, show up strong on interactive platforms, and speak to different perspectives in their content."
"Acting With Empathy
Marketers who demonstrate empathy are able to continuously capture and feel what is important to people and cultures, regardless of context or timing."
Description : "To drive humanity forward, society must empower people to express their thoughts, make up their own minds, but also draw the line at hate."
"For all the good, there’s also a point when information independence crosses a line too, and that’s hate speech. We must all act now to combat hate as Elon firmly stated during the European Jewish Association's symposium. Sadly, since the October 7th terrorist attack antisemitism and hate speech have accelerated in the world. Hate speech completely corrodes our society, it divides people, and threatens the very order that affords us the lives we have. It’s all our duty to combat hate speech – in our communities and on every platform. Because freedom of speech and safety can and must coexist. And the future of democracy and the global economy depends on it.
X is doing its part on all fronts. As we build an indispensable global town square so everyone has the ability to connect, debate, share information and soon transact – we’re equally strengthening our efforts to combat hate and safeguard marginalized communities. Last year we removed millions of pieces of content and suspended just as many accounts that violated our Terms of Service, including Violent speech and Hateful conduct policy. Plus we’ve opened more lines of communication with groups dedicated to the safety of communities both in physical and virtual spaces. And we’ll keep going –this is not a check-the-box exercise for any of us – combating hate is a lifetime dedication.
Our mandate at X is clear: we must protect free speech, safeguard information independence while tackling antisemitism and hate speech. "
"Let's make up our own minds – because we can handle the truth.
Let's fight hate with kindness and understanding.
Let’s do it all together."
Description : "To drive humanity forward, society must empower people to express their thoughts, make up their own minds, but also draw the line at hate."
"Our mandate at X is clear: we must protect free speech, safeguard information independence while tackling antisemitism and hate speech. "
Description : Implementations generally relate to selecting soundtracks. In some implementations, a method includes determining one or more sound mood attributes of one or more soundtracks, where the one or more sound mood attributes are based on one or more sound characteristics. The method further includees determining one or more visual mood attributes of one or more visual media items, where the one or more visual mood attributes are based on one or more visual characteristics. The method further includes selecting one or more of the soundtracks based on the one or more sound mood attributes and the one or more visual mood attributes. The method further includes generating an association among the one or more selected soundtracks and the one or more visual media items, wherein the association enables the one or more selected soundtracks to be played while the Pone or more visual media items are displayed.
Description : "Don’t sound “sales-y.” Make authentic shoppable content."
"2/ Number two, focus on storytelling. Just by doing that and being authentic and sharing that story, you're already getting that connection with your customer. "
Description : "Layering atop keyword and author exclusions, Sensitivity Settings is a low-lift tool that enables advertisers to find the right balance between reach and suitability on the “For You” Timeline. Simply select from one of three sensitivity settings to automatically control the sensitivity level of content that appears adjacent to your ads (one slot above and below)."
"Advertisers can choose from the following three sensitivity settings for all campaigns run on their account:
-[Coming Soon] Relaxed - show ads alongside some sensitive content to maximize reach
Avoidance example: targeted hate speech, explicit sexual content
-Standard (default) - show ads alongside a reduced range of content for brands with moderate sensitivity thresholds
Avoidance example: targeted hate speech, explicit sexual content, gratuitous gore, excessive profanity
-Limited - show ads alongside limited content for brands with strict sensitivity thresholds
Avoidance example: targeted hate speech, explicit sexual content, gratuitous gore, excessive profanity, obscenity, spam, drugs"
Research area : Human-Computer Interaction & User Experience
Description : A social networking system infers a sentiment polarity of a user toward content of a page. The sentiment polarity of the user is inferred based on received information about an interaction between the user and the page (e.g., like, report, etc.), and may be based on analysis of a topic extracted from text on the page. The system infers a positive or negative sentiment polarity of the user toward the content of the page, and that sentiment polarity then may be associated with any second or subsequent interaction from the user related to the page content. The system may identify a set of trusted users with strong sentiment polarities toward the content of a page or topic, and may use the trusted user data as training data for a machine learning model, which can be used to more accurately infer sentiment polarity of users as new data is received.
Description : In one embodiment, a method includes accessing a plurality of communications, each communication being associated with a particular content item and including a text of the communication; calculating, for each of the communications, sentiment-scores corresponding to sentiments, wherein each sentiment-score is based on a degree to which n-grams of the text of the communication match sentiment-words associated with the sentiments; determining, for each of the communications, an overall sentiment for the communication based on the calculated sentiment-scores for the communication; calculating sentiment levels for the particular content item corresponding sentiments, each sentiment level being based on a total number of communications determined to have the overall sentiment of the sentiment level; and generating a sentiments-module including sentiment-representations corresponding to overall sentiments having sentiment levels greater than a threshold sentiment level.
Description : "Shopping needs to be more joyful"
"70% of TikTok users visit TikTok when they want to feel joy"
"Joyful discovery
88% users discover content on TikTok that they authentically enjoy"
"Users shop & tell by creating organic content that sparks joy"
Description : "What Shoppers Want
Consumers today enjoy being entertained. So to capture consumers' hearts, brands must adapt and captivate in this new era of commerce."
"The opportunity ?
Shoppertainment"
Description : "Signaler des contenus inappropriés ou insultants sur Facebook (par ex. : nudité, discours haineux, menaces)
Nous sommes désolés d’apprendre que vous ayez vécu une mauvaise expérience sur Facebook et nous souhaitons vous aider."
Description : "TikTok is all about creativity, authenticity, and having fun. The TikTok community inspires people to express themselves and to celebrate the things that they love. To connect with the TikTok community, you’ll want to unleash your brand’s creative side too. Be bold. Bring joy. Start a conversation and maybe even spark a new trend."
"1. Tell a true story
Storytelling isn’t just at the heart of great marketing campaigns, it’s at the heart of what it means to be human. Stories are how we make sense of the world. By bringing your audience into your brand’s story as participants, you’ll tap into the powerful emotions that motivate behavior—and drive up sales."
Description : "Entrez en contact avec vos audiences via l'émotion
Que vous tweetiez du contenu ou répondiez à une demande envoyée au service clients, établissez un lien émotionnel. Le magazine Harvard Business Review le confirme : « Notre étude portant sur des centaines de marques et des dizaines de catégories montre que le moyen le plus efficace de maximiser la valeur client est d'aller au‑delà de la satisfaction des clients, et d'entrer en lien avec eux au niveau des émotions. » Comment votre contenu peut‑il tirer parti des préoccupations, des motivations et des besoins profonds de vos clients ?"
Description : The present invention relates to a sound effect adding method and apparatus, a storage medium, and an electronic device. The method comprises: determining, on the basis of an emotion judgment model, a statement emotion label of each statement of a text to be processed; determining an emotion offset value of said text on the basis of the type of emotion labels which are largest in quantity among the multiple statement emotion labels; for each paragraph of said text, determining an emotion distribution vector of the paragraph according to the statement emotion label of at least one statement corresponding to the paragraph; determining emotion probability distribution of the paragraph on the basis of the emotion offset value and the remotion distribution vector corresponding to the paragraph; determining, according to the emotion probability distribution of the paragraph and sound effect emotion labels of multiple sound effects in a sound effect library, a target sound effect matching the paragraph; and adding the target sound effect to an audio position corresponding to the paragraph in an audio file corresponding to said text. Thus, the effect of automatically selecting and adding sound effects can be implemented, and the efficiency of adding sound effects can be improved.
Description : "Our mission at TikTok is to 'inspire creativity and bring joy'. According to a global study, one of the top three reasons for using TikTok was "lifting my spirits". But 'joy' can be a grand, elusive term with a myriad of meanings. To uncover this, we partnered with Crowd DNA to explore how TikTok sparks joy amongst Gen Z and Millennial audiences in Australia.
‘Joy’ may be universal, but against the backdrop of a changing Australia, it’s showing up in new and interesting ways. Through research by Crowd DNA, we found 8 emerging codes of joy in the Australian TikTok community. These emerging codes can be grouped by four key dimensions and plotted against the axis of 'Me vs We' and 'Purpose vs Play'."
"The 8 Codes of Joy"
"2. Identity Unlocked demonstrates finding a safe space to explore our identity and create communities. This code of Aussie joy as a space is extremely important to young Australians, and as such, every brand should look to embrace, uphold and embody these principles in creating inclusive content.
3. Me Moments demonstrates consuming relatable, niche content as a ritual of comfort in uncertain times. Owing to their natural fit with individual interests, this code of joy can be applied to brands that involve learning or tutorials.
4. IRL Inspiration demonstrates using the digital world as a source of inspiration for our joy in the offline world. This code of Aussie joy lends itself especially well to brands that require discovery, locality and IRL exploration.
5. Collective Memories demonstrates finding joy in the commonalities we share and bringing to life sentimental moments that shaped Australians. This is a playing field that Aussie brands can tap into for their ability to spark nostalgia among Aussie audiences."
Description : "7 in 10 users
visit TikTok when they want to feel joy
– TikTok User Engagement Study, Nielsen, 2021"
"73% of people
on TikTok say they felt happier after logging on
- Authenticity, Happiness and Joy, Flamingo Group, 2021"
"While joy is a universal and age-old emotion, the codes of joy we’ve sought to identify all sit on the ‘emergent’ end of the spectrum - signalling a departure of what we’ve known before, and embracing the now and next, both within and outside the platform"
"‘JOY’ (33%)
is the predominant emotion picked up in conversation around ‘Australian content’ and ‘Australian creators’"
"Collective Memories
Finding joy in the commonalities we share and bringing to life sentimental moments that shaped all of us."
Description : "With the entire world tuning in to enjoy the games, Twitter will carry the roar of the crowd. And as the drama and emotion unfold over the next 17 days, we’ll be shining a spotlight on the incredible stories that emerge. "
Description : "Next week is the one day of the year when people come together to celebrate love, exchange gifts and whisper sweet nothings to each other."
"Instagrammers Love Valentine’s Day"
Description : "Il est à espérer que la plupart de ces ajustements liés au COVID seront bientôt obsolètes, mais les clients continueront d'apprécier les marques qui communiquent la sécurité et la solidarité. Veillez donc à intégrer les sujets de la santé et de la sécurité, mais aussi un sentiment général d'empathie, de compassion et d'adaptabilité dans votre image de marque."
"Ils (les tweets) sont inspirants. Aujourd'hui, les gens veulent se sentir bien dans leur peau. Si votre entreprise leur procure ce sentiment, c'est tout à votre avantage."
Description : "TikTok's mission is to inspire creativity and bring joy to people around the world."
"At the same time, we're combining forces between the rest of our US Safety team and our Global Trust and Safety Team to deliver on our shared mission to protect people from harm, promote platform integrity, and foster a place that brings people joy."
Description : "But there’s a difference between the free expression that lives on YouTube and the content that brands have told us they want to advertise against. Our advertiser-friendly content policies set the tone for which videos can earn revenue, ensuring that ads only appear where they should. To make sure we apply this process fairly, we also give creators the chance to appeal if they feel any of their videos have been unfairly demonetized. We take these steps because advertiser confidence is critical to the financial success of our creators.
After listening to strong feedback from our advertisers, today we announced a number of actions and we want to explain what these changes might mean for you, our YouTube creators:
Tougher stance on hate speech
Strengthening advertiser controls for video and display ads
Accelerating appeals
Safeguarding creators in our YouTube Partner Program
Restating our commitment to diversity:
Research area : Human-Computer Interaction & User Experience
Description : Described techniques may be utilized to receive a transcription stream including transcribed text that has been transcribed from speech, and to receive a summary request for a summary to be provided on a display of a device. Extracted text may be identified from the transcribed text and in response to the summary request. The extracted text may be processed using a summarization machine learning (ML) model to obtain a summary of the extracted text, and the summary may be displayed on the display of the device. When an image is captured, an augmented summary may be generated that includes the image together with a visual indication of one or more of an emotion, an entity, or an intent associated with the image, the summary, or the extracted text.
Description : "Value on TikTok is what the content does for the audience. Does it provide entertainment? Education? Is it a TikTok video to build one's community or interact with specific trends? Create with intent to keep your audience engaged and feeling like there's value for them with your content."
Description : "Building with empathy and inclusivity
Safety and inclusion go hand-in-hand, and we believe in maintaining an environment that celebrates everyone. We've evolved our hate speech policy to better account for scenarios where underrepresented groups may feel excluded or marginalised and to counter hateful ideologies."
"It's important to us that everyone on TikTok feels comfortable and confident expressing themselves. We recently strengthened our policies against bullying and will continue listening to experts as we work to improve. "
Description : "Twitter supported an Ads For Good campaign promoting #BetterInternetSG over a period of two months. The MLC used infographics to effectively convey the messages of showing empathy towards others and posting information responsibly online."
Description : "Comment sensibiliser les utilisateurs d’Instagram à vos publications ? En essayant de les toucher au plus profond d’eux-mêmes, comme le montre notre étude sur les attentes et perceptions des utilisateurs*"
Description : "31% des utilisateurs affirment qu’« Instagram est un lieu joyeux »"
"58% des personnes affirment que la plateforme a le pouvoir de les faire rire, rêver ou penser."
Description : An example system and method elicits reviews and opinions from users via an online system or a web crawl. Opinions on topics are processed in real time to determine orientation. Each topic is analyzed sentence by sentence to find a central tendency of user orientation toward a given topic. Automatic topic orientation is used to provide a common comparable rating value between reviewers and potentially other systems on similar topics. Facets of the topics are extracted via a submission/acquisition process to determine the key variables of interest for users.
Description : Emoticons or other images are inserted into text messages during chat sessions without leaving the chat session by entering an input sequence onto an input area of a touchscreen on an electronic device, thereby causing an emoticon library to be presented to a user. The user selects an emoticon, and the emoticon library either closes automatically or closes after the user enters a closing input sequence. The opening and closing input sequences are, for example, any combination of swipes and taps along or on the input area. Users are also able to add content to chat sessions and generate mood messages to chat sessions.
Description : Implementations described herein relate to causing emoji(s) that are associated with a given emotion class expressed by a spoken utterance to be visually rendered for presentation to a user at a display of a client device of the user. Processor(s) of the client device may receive audio data that captures the spoken utterance, process the audio data to generate textual data that is predicted to correspond to the spoken utterance, and cause a transcription of the textual data to be visually rendered for presentation to the user via the display. Further, the processor(s) may determine, based on processing the textual data, whether the spoken utterance expresses a given emotion class. In response to determining that the spoken utterance expresses the given emotion class, the processor(s) may cause emoji(s) that are stored in association with the given emotion class to be visually rendered for presentation to the user via the display.
Description : Systems and methods for capturing media content in accordance with viewer expression are disclosed. In some implementations, a method is performed at a computer system having one or more processors and memory storing one or more programs for execution by the one or more processors. The method includes: (1) while a media content item is being presented to a user, capturing a momentary reaction of the user; (2) comparing the captured user reaction with one or more previously captured reactions of the user; (3) identifying the user reaction as one of a plurality of reaction types based on the comparison; (4) identifying the portion of the media content item corresponding to the momentary reaction; and (5) storing an association between the identified user reaction and the portion of the media content item.
Description : Systems, methods, and non-transitory computer-readable media can determine one or more chunks for a content item to be captioned. Each chunk can include one or more terms that describe at least a portion of the subject matter captured in the content item. One or more sentiments are determined based on the subject matter captured in the content item. One or more emotions are determined for the content item. At least one emoted caption is generated for the content item based at least in part on the one or more chunks, sentiments, and emotions. The emoted caption can include at least one term that conveys an emotion represented by the subject matter captured in the content item.
Description : Systems, methods, and non-transitory computer readable media can obtain a conversation of a user in a chat application associated with a system, where the conversation includes one or more utterances by the user. An analysis of the one or more utterances by the user can be performed. A sentiment associated with the conversation can be determined based on a machine learning model, wherein the machine learning model is trained based on a plurality of features including demographic information associated with users.
Description : Systems, methods, and non-transitory computer-readable media can acquire a set of media content items. A mood indication can be acquired. A soundtrack can be identified based on the mood indication. A video content item can be dynamically generated in real-time based on the set of media content items and the mood indication. The video content item can include the soundtrack.
Research area : Human-Computer Interaction & User Experience
Description : Systems, methods, and non-transitory computer readable media are configured to determine a likelihood of a rejection of a notification proposed for delivery to a recipient. A delivery determination for the notification can be performed. Subsequently, the notification can be delivered to the recipient based on the delivery determination.
Research area : Human-Computer Interaction & User Experience
Description : Example systems and methods are described for implementing a swipe-to-like feature. In an example implementation, a list of content items is displayed on a touchscreen display, and based on detecting input of a first gesture, such as, for example, a swipe gesture, for a first one of the content items in the list, associating a predetermined first sentiment with the first content item.
Description : There are two key policies at play here: harassment and hate speech.
For hate speech, we look at whether the primary purpose of the video is to incite hatred toward or promote supremacism over a protected group; or whether it seeks to incite violence. To be clear, using racial, homophobic, or sexist epithets on their own would not necessarily violate either of these policies. For example, as noted above, lewd or offensive language is often used in songs and comedic routines. It's when the primary purpose of the video is hate or harassment. And when videos violate these policies, we remove them.
Description : "Inspiring joy and creativity with Community Effects"
"Effect creators have already inspired a world of joy, creativity, and entertainment with the effects they have made throughout the early beta for Effect House."
"We're focused on fostering a safe, authentic, and inclusive environment for our global community to create and engage with effects. In addition to our Community Guidelines, effects must follow our Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are. "
Description : "This thread shows the many resources and support available for people who are feeling anxious and unnerved through stressful times in their lives. This conversation on Twitter also breaks down stigmas associated with speaking about mental health areas like mindfulness and meditation, mental health tools, finding gratitude and joy in daily routines, as well as where to find credible information regarding COVID-19."
"Key themes discussed throughout included how to deal with feelings of guilt, how to manage social anxieties, and where to go to for support"
Description : "The open nature of Twitter can spark conversations among people facing similar struggles worldwide. As we experience the unprecedented COVID-19 pandemic, talking openly about our mental health concerns can build empathy and respect. "
Description : Techniques for emotion detection and content delivery are described. In one embodiment, for example, an emotion detection component may identify at least one type of emotion associated with at least one detected emotion characteristic. A storage component may store the identified emotion type. An application programming interface (API) component may receive a request from one or more applications for emotion type and, in response to the request, return the identified emotion type. The one or more applications may identify content for display based upon the identified emotion type. The identification of content for display by the one or more applications based upon the identified emotion type may include searching among a plurality of content items, each content item being associated with one or more emotion type. Other embodiments are described and claimed.
Description : "For as long as I can remember, I have been captivated by the magic of storytelling and its ability to connect people all over the world. Storytelling helps us learn from one another, celebrate our joy and dream of a better future. Today, with the power of TikTok, authentic voices have the opportunity to share their stories and creativity with new and bigger audiences and as a result, they are driving everything from culture to community."
Description : "They are building empathy and giving back. They are bringing us together in times that are challenging us all. They help us see the joy. "
Description : "This year, we introduced new Facebook Awards categories to celebrate the emotional connections evoked by great work. The categories sorted creative submissions by their audience's emotional responses—laugh, cry, wow, love and act."
"Love was the most popular submission category. An impressive 49% of all entries were tagged with the Love emotion."
"Meet the masters of emotion"
"These brands made us fall in love"
Description : "Positive Public Sentiment
The final phase with Timeline Takeover and Hashfetti not only maximized visibility but also created a celebratory atmosphere. The use of festive elements like Hashfetti added a positive tone to the campaign's conclusion, leaving a lasting positive impression on the audience."
Description : "Positive Public Sentiment
The final phase with Timeline Takeover and Hashfetti not only maximized visibility but also created a celebratory atmosphere. The use of festive elements like Hashfetti added a positive tone to the campaign's conclusion, leaving a lasting positive impression on the audience."
Description : "Community. Connection. Empowerment. This year we witnessed Indigenous artists, activists, and small businesses using Instagram to celebrate culture, share stories, and raise their voices."
Description : "Sometimes, the greatest truths are the simplest. Cartoon-ing and cartoon artists take this message to heart all over Instagram, as they serve up the funny, the philosophical, the highly relatable and the heart-warming."
Description : "Our hate speech update represented one such fundamental shift in our policies. We spent months carefully developing the policy and working with our teams to create the necessary trainings and tools required to enforce it. The policy was launched in early June, and as our teams review and remove more content in line with the new policy, our machine detection will improve in tandem. Though it can take months for us to ramp up enforcement of a new policy, the profound impact of our hate speech policy update is already evident in the data released in this quarter’s Community Guidelines Enforcement Report:
For example, the nearly 30,000 videos we removed for hate speech over the last month generated just 3% of the views that knitting videos did over the same time period."
Description : "Throughout the German “Bundestagswahl 2013” (official hashtag #btw13) Twitter was the place where the live, public discussion around political topics and events took place, becoming an important communications channel for parties and politicians alike. It also became the place to measure the sentiment of the electorate and to gauge which topics were most important at any given moment."
"BILD, Germany’s largest newspaper, produced the BILD-Twittermeter, measuring positive and negative sentiment around the two candidates based on Tweets."
Description : "41%
of TikTok users are motivated to buy for joy (to lift spirits/ as a treat/reward)"
"And whether it’s showing audiences gift-giving opportunities from the affordable side of your luxury brand or unboxing a set of glass mugs that elevate your #CoffeeTok station, luxury is accessible and joyful on TikTok no matter the price point."
Description : "Joy that Keeps on Giving
TikTok Creators love to share their holiday #hauls, #gifts, and #unboxings even after the Holidays! In these videos, the comments section transforms into conversations inspiring new purchases and unwrapping a whole new layer of Q5 engagement for brands."
" Break through the clutter with an always on In-Feed Ads base
In-Feed ads build your branding base as the perfect solution to create a sustained emotional connection with consumers during key holiday moments."
Description : "Each week the millions of Tweets about the U.S. presidential candidates provide a real-time barometer of voter sentiment. Sometimes Twitter data can even help people when they need it most: during moments of crisis like natural disasters."
Description : The embodiment of the invention discloses a method and device for identifying character emotion. A specific embodiment of the method comprises the steps of extracting a face image set from a to-be-processed figure video, dividing the face image sert into at least one face image group based on a matching relationship between the face images, the different face image groups corresponding to different persons displayed by the person video, for each face image group in the at least one face image group, performing expression recognition on each face image in the face image group to obtain a corresponding expression recognition result, and determining the emotion information of a person corresponding to the face image group based on the expression recognition result corresponding to each face image in the face image group. According to the embodiment, the character emotion recognition based on facial expressions is realized.
Description : One of the things that still brings me joy after many years working at YouTube is witnessing the real life impact someone with a passion for a certain topic can have on people. Whether it’s seeing a dish I saw earlier in the week on YouTube land on my table for dinner, or how one video posted three years ago helped my family fix a very old washing machine - the knowledge and passion YouTube creators possess can translate into real life benefits for their viewers.
Earlier this summer, we set out to understand the impact a handful of niche creator communities have on people in Italy. We chose these communities because Gen Z in Italy faces a new reality: a rising cost of living, climate change anxieties, and a volatile job market.
In addition to the real-world impact creators have had on their viewers, the survey also shows that 93% of Gen Z respondents who follow gardening or farming channels on YouTube have found health and wellbeing benefits in following gardening/farming channels on YouTube.
With the rising cost of living, having basic financial literacy is pivotal. Creators like Marcello Ascani and Pietro Michelangeli are helping people in Italy understand how to budget efficiently, and to navigate the process of opening a pension, and how to responsibly save and invest. Because of creators like Marcello and Pietro, 83% of Gen Z respondents who watch personal finance content reported experiencing benefits in terms of overall well-being. These benefits include a greater sense of control over their finances, improved mental well-being, and increased confidence in achieving their financial goals.
We know that climate anxiety is also a major source of stress for Gen Z. This eco-conscious mindset shines through in their engagement with creators who make videos about living sustainably, like Spazio Grigio. According to the survey by Censuswide, 96% of Gen Z respondents who follow sustainable living channels on YouTube say that they experienced real life benefits in watching sustainable living content on YouTube such as learning new skills, enhanced knowledge of DIY projects, and most importantly, feeling less guilt around environmental impact.
Description : "Women on TikTok are seeing stories coming from authentic people who look like them, which sparks a “big sister” effect—theyʼre learning new concepts and getting advice from a trusted figure."
Description : "77% of women on TikTok agree that brands that post or reply to comments on TikTok feel like part of the community"
"What youʼll find in here
Primary research
Covering user sentiment, ad effectiveness, and more."
Description : ""Videos feel like love letters; something personal youʼre intentionally sharing with a familiar friend. Thereʼs such a joyful undertone." Lizzy Bilasano, VP, Head of Creative, Whalar"
Description : ""We learn things about ourselves on TikTok; I'm more empathetic, because I'm hearing stories that I wouldn't have even known tosearch for."
Coco Mocoe (@cocomocoe), TikTok creator"
Description : "TikTok levels the playing field - anyone can contribute and gain popularity. This ease and freedom lead to more playfulness when creating. TikTok is full of joy, silliness and experimentation."
Description : "Finally, Music, which is a unique strength of TikTok.
Other platforms are watched without sound 85% of the time (Source: Digiday), but sound is turned on by default in TikTok. Audio cues are always present, and Hashtag Challenges can tap into the emotional"
"The use of music and sound in short form video is a game changer. Music evokes emotions and forms memories, and the use of sound greatly increases engagement."
Description : "There are four key factors that make TikTok distinct -
• Simple Creativity
• Relatable Authenticity
• Short Form
• Challenge Mechanism"
"Relatable Authenticity
TikTok is a space where people can be real. It is not a curated place where people show a vision of the life they wish they were living, but a place of authenticity and community. The content is relatable and honest."
Description : "In my 2020 year in review I spoke about how necessity had yet again proved to be the mother of invention, with pandemic related lockdowns accelerating the use of underutilized data sources, such as social, to understand consumer opinion and sentiment in real time."
Description : " Sprinklr analyzed brands who received a significant amount of buzz for their marketing this year to find the top 10 campaigns with the happiest reactions on Twitter. "
"Why is this study important? Because emotions drive sales. Research shows that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes. The most successful brands listen to their customers on Twitter, learn from them and take these insights to create successful marketing campaigns that elicit a positive emotional response."
"Care More
Brands like these make their customers happy by listening to them and showing them love. Using customer insights to create memorable campaigns that evoke a strong emotional reaction is the key to a winning strategy."
Description : "TikTok has strict policies against hateful behavior, including antisemitism and Islamophobia, which have no place on our platform. Globally, between October 7-31, 2023, we removed 730,000 videos for violating our rules on hateful behavior. We enforce our rules against hateful behavior by using advanced systems, from computer vision models that detect visual signals such as emblems and logos, to text-based technologies, such as natural language processing, to detect language used to promote extremist ideologies or hate groups. Where we have previously detected content that violates our policies on hate or terrorism, we use de-duplication and hashing technologies that enable us to recognize copies or near copies of such content. We also provide ongoing training for our content moderation teams to identify evolving hateful behavior, symbols, terms, and offensive stereotypes."
Description : "Some Tweets may facilitate positive change in a repressed country, some make us laugh, some make us think, some downright anger a vast majority of users."
Description : " You can check out the many happy messages — and even find your own #HappyDiwali Tweet and photo — by scrolling over the mosaic or searching by your Twitter username."
"As festivities soared on 11 November, Diwali celebrations lit up Twitter with joy, love, and warm greetings. This is what it looked like (click on the image to see the heatmap). "
Description : "Since then, Stella has built a community that feels seen by her branding—inspiring self-expression through headwraps. For Stella, this means creating consistent content that shows her audience how to style their premium fabrics in numerous ways. The best part of marketing her business on Instagram is seeing how customers are making The Wrap Life their own. “It’s rewarding to see how they use our products to be more colorful and expressive,” she adds."
"“I got gutsy and decided I’d create it, assuming there were other women like myself who wanted the ease and joy of shopping for beautiful prints and fabrics for styling head wraps,” Stella recalls. She began learning how to sew and by 2014, The Wrap Life went live."
Description : Don’t post a thumbnail or other image on YouTube if it shows:
Pornographic imagery
Sexual acts, the use of sex toys, fetishes, or other sexually gratifying imagery
Nudity, including genitals
Imagery that depicts unwanted sexualization
Violent imagery that intends to shock or disgust
Graphic or disturbing imagery with blood or gore
Vulgar or lewd language
A thumbnail that misleads viewers to think they’re about to view something that’s not in the video
Description : "Running throughout both the men's and women's Guinness Six Nations, Swipe Out Hate aims to protect rugby fans on TikTok from anyone who seeks to spread hate and division, and educate the community about TikTok's range of reporting tools to prevent harmful behaviour on the platform."