Description : " Creating for TikTok is different, not difficult.
It's faster, relevant, and memorable. It's a place to come as you are and connect with joyful discovery.
And audiences take note.
73% of TikTok users say they feel a deeper connection to the brands they interact with on TikTok vs. the other sites and apps they use."
Description : "TikTok is a space for inspiring creativity and bringing joy."
" It's why we are focused on protecting our users from content, like hate speech, that could interfere with their ability to have a positive experience. "
Description : "TikTok is the home of creativity and joy and we’re delighted to be able to bring our football community these creative tools to express their love of the beautiful game and connect with their favourite players."
Description : "Our stance against online abuse, hate speech and discrimination
In addition to our support for the Equal Game initiative, last month we launched our #SwipeOutHate campaign to send an unequivocal message to our community that hate has no place on TikTok and to encourage them to stand together against hate in football. You can find out more about the steps we're already taking to tackle hate speech and the safety tools we make available for our community here."
Description : "The creative landscape on TikTok knows no bounds, thanks to our incredible brand and business partners who have not only explored these possibilities but turned them into joyful realities for the community. Beyond just driving business impact, their campaigns infuse joy and entertainment into advertising, creating an engaging experience for users as they explore exciting new products and services."
Description : "Today, we're delighted to announce the launch of our first-ever TikTok Advertising Awards across Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines, a celebration of campaigns that exemplify authenticity, inspire creativity, and bring joy to communities while achieving groundbreaking results."
"The creative landscape on TikTok knows no bounds, thanks to our incredible brand and business partners who have not only explored these possibilities but turned them into joyful realities for the community. Beyond just driving business impact, their campaigns infuse joy and entertainment into advertising, creating an engaging experience for users as they explore exciting new products and services."
Description : "The Philippine team hustled to put together a disaster relief plan to help the millions of Filipinos affected by the typhoons get back on their feet, to bring joy and hope back in their lives. "
Description : "TikTok's Swipe Out Hate campaign also returns for the TikTok Women's Six Nations, with the aim of protecting rugby fans on TikTok from those who spread hate and division. To elevate Swipe Out Hate even further, Union captains will front the campaign alongside TikTok creators for the first time, explaining what respect and sportsmanship means to them and sharing how people can report hateful content. "
Description : " Join the conversation by searching #Eurovision2024 as the TikTok community and Eurovision fans around the world showcase and share their creativity and celebrate the joy of the world’s biggest and most loved song contest."
Description : "With joy sparking business growth in the region, TikTok is introducing new solutions to help brands create a meaningful and valuable presence on the platform"
"Joyful engagement with more than 240 million users in Southeast Asia
As more people discover the joy of being on TikTok, the platform continues to see strong growth in its audience reach and engagement."
""We all need a steady dose of positivity and happy users make for more engaged consumers. Understanding this, we have rolled out the next phase of advertising on TikTok that enables brands to bring those everyday moments of joy to our community in an authentic and entertaining way," said Sam Singh, TikTok Head of Global Business Solutions, APAC."
Description : "With joy sparking business growth in the region, TikTok is introducing new solutions to help brands create a meaningful and valuable presence on the platform"
"Now, more than ever, people are craving new ways to find positivity and meaning. In Singapore, the pandemic has brought about restrictions and deferred plans, creating an even greater appetite for joyful moments – whether that is in the form of learning a new skill, seeking volunteering opportunities, or finding creative ways to keep connected with loved ones. As more people discover their purpose and what makes them truly happy, local brands need to also ride on this wave of positivity that their customers desire."
"Joyful engagement with more than 240 million users in Southeast Asia"
"As more people discover the joy of being on TikTok, the platform continues to see strong growth in its audience reach and engagement."
"With the mission to inspire creativity and bring joy, TikTok has become the platform that people turn to to experience entertainment throughout their day."
""TikTok that enables brands to bring those everyday moments of joy to our community in an authentic and entertaining way," said Sam Singh, TikTok Head of Global Business Solutions, APAC. "We look forward to helping brands in the region to not only grow their business but also take part in this mission of bringing joy to more people in Southeast Asia."
Description : "You made 2019 the year of TikTok, when millions of people all over the world participated in endless entertainment in hilarious, quirky and joyful moments that broke the norms of expression and creativity."
"Watching videos on TikTok feels like you’re a part of something exciting and unexpected. It ranges from wildly entertaining to truly heartwarming moments that inspire conversation. There’s really no other platform that can create the same span of reaction and emotion. "
Description : "We’re taking TikTok to the big screen in the living room, offering a new way to experience the joy and creativity of TikTok together at home. With our mobile app, we bring people little bursts of joy, and the big screen experience allows families and friends to easily enjoy TikTok together. "
"From day one, TikTok's mission has been to inspire creativity and bring joy, cultivating an entertaining space for positive, creative expression, and we're excited to bring TikTok to more living rooms across North America."
Description : "What makes engagement on our platform unique is the authenticity and realness of every day people who are empowered to create on TikTok"
Description : "By capturing their attention via storytelling, brands are simultaneously forming connections with the TikTok audience—connections that drive stronger brand affinity, brand memory, and brand equity. "
"As a result, they pay more attention to branding moments, find ads more likeable and relevant, and experience more positive brand perception"
Description : "All summer long, artists have been dropping some serious vibes and asking TikTok the ultimate question: "did I just write the song of the summer?" "
Description : " The positive holiday emotion makes TikTok the place for brands to stand out. TikTok is the leading source for entertainment, joy, and connection - all key holiday associations."
" TikTok users are holiday enthusiasts.
35% of users say TikTok makes them feel joyful"
Description : "Creative Tips for Success
Cheers to creative made simple. Learn how to make joyful yet impactful video content for your business this season."
Description : "Creative Tips for Success
Cheers to creative made simple. Learn how to make joyful yet impactful video content for your business this season."
"6 Creative Best Practices as You Spread Holiday Joy on TikTok
1. Build TikTok-Ready Content 2. Structure Your Storytelling 3. Use Attention Triggers 4. Think Sound-On 5. Optimize with Trends 6. Diversify Your Content"
Description : "What role does it play in your content? How can sound be additive to your brand? Here are some ways to use sound on TikTok:
Music:
Set the mood and rhythm for the video
• Explore the Commercial Music Library in-app or Audio Library on desktop to explore thousands of royalty-free tracks cleared for use in paid advertising."
Description : "The infinite loop is fueled by our community’s desire to constantly discover something new and then take action."
"TikTok journeys are powered by JOY and joy drives users’ purchase behavior
44% of TikTok users prefer branded content that is fun and entertaining
39% of users say "lifting spirits" is key in making purchase decisions
22% of TikTok users feel excited or euphoric about product purchases 1.3x more likely than the competitive average"
"The feeling of joy turns TikTok users in brand advocates"
" The magic of TikTok continues post-purchase"
Description : "Users around the world agree that the time they spend on TikTok is “time well spent.” They come for the community, stay for the creativity, and leave feeling happy and inspired."
"TikTok is a total mood booster. People turn to TikTok to feel a bit happier and take a break from reality with entertaining videos and creative inspiration. Across all markets, the top three positive feelings consistently associated with TikTok are happiness, joy, and creativity. "
"Users find a constant stream of joyful entertainment, liberating creativity, and endless inspiration that’s tailored just for them. "
"TikTok is a positive, uplifting experience—and when brands connect with this feeling of happiness and “time well spent,” their message can resonate with audiences around the world."
Description : "TikTok is a total mood booster. People turn to TikTok to feel a bit happier and take a break from reality with entertaining videos and creative inspiration. Across all markets, the top three positive feelings consistently associated with TikTok are happiness, joy, and creativity. "
Description : "Like all fans, we're also all too aware that racism and other hate speech in football is still far from being eradicated. At TikTok, we are determined to protect the experience of enjoying football on our platform from those who seek to spread hate and division."
"Tackling hate speech
Hate has no place on TikTok. Our Community Guidelines make clear that we do not tolerate hate speech, bullying or harassment. "
"Hate speech is complex and ever-evolving, and we don't pretend that we have always got it right. It's why our teams are always looking for ways in which we can be better. For example, last October, we strengthened our enforcement against hate speech to help ensure we capture the evolving landscape, language and terminology of hateful behaviours."
Description : "This has created a desire for authenticity and a preference for video—and Instagram is where sports fans go to when they want live, authentic and video content."
Description : "Après une interaction avec votre marque, les utilisateurs devraient se sentir___________. Trois mots qui me viennent à l'esprit quand je pense à ce sentiment sont___________ , _____________ et ______.
Une marque qui me fait me sentir ainsi est __________."
Description : "The demo above displays a simple Twitter data analysis of how people in U.S. are feeling based on how they’re Tweeting at any given moment. The demo looks for certain words and emoticons in the incoming Twitter stream that indicate a person’s mood, and then maps it by state.
First, check out this Twitter emotion stream app first. Then continue reading the article and view the entire source code on Github."
"Check if emotional words are used in the tweet if (positiveWords.some(function(v) { return data.text.toLowerCase().indexOf(v) > 0; })) { displayData(data, positive); } else if ... }"
Description : "Strong Tweet images:
Have a central focus
Are clear and not pixelated
Catch the eye with bright colours, a human element,
Have minimal text
or display of movement or emotion
Have a central focus
Catch the eye with bright colours, a human element, or display of movement or emotion"
Description : "Today’s most successful marketers harness the immediacy and emotion of these conversations to make authentic connections with consumers. "
Description : "Over a series of posts, we’ll cover several ways data is being used by market participants — from fundamental and consumer analysis, to event detection, to sentiment analytics, and more."
Description : "Now let’s look at how market participants are using sentiment analysis and other indicators from Twitter data to inform their decisions."
"Sentiment analytics in the financial markets
Sentiment analysis can use natural language processing, artificial intelligence, text analysis and computational linguistics to identify the attitude of a writer with respect to a topic. It’s an important cornerstone of behavioral finance, where theorists believe that markets are irrational and that asset prices are driven by human emotion (e.g., fear, greed, hope and overconfidence, among others)."
"A number of firms are active in this area, including Bloomberg, that has integrated company-based sentiment, as well as Tweet velocity (an indication of volatility), into their social analytics solution on the Terminal. For this post, we’ll dig into three firms who focus on analyzing sentiment at the ticker level - PsychSignal, iSentium and Social Market Analytics."
Description : "In a digital culture where words and symbols are interwoven, emojis have become a mainstream form of communication. The use of emojis can symbolise a person’s feelings, location, or a sense of pride in their nationality, ethnicity, or community. To date, there has been a gap in emojis representing Australia’s Indigenous communities and cultures."
Description : "In a digital culture where words and symbols are interwoven, emojis have become a mainstream form of communication. The use of emojis can symbolise a person’s feelings, location, or a sense of pride in their nationality, ethnicity, or community. To date, there has been a gap in emojis representing Australia’s Indigenous communities and cultures."
Description : "All too often it begins with hate. It did for Ivan. Living in the small English town of Lowestoft with his two daughters, Ivan began to feel a simmering hatred. He forgot the things he enjoyed. He drifted from his friends. His anger manifested in a hatred of Muslims. The hate only began to ebb when a Scottish Muslim, unperturbed by Ivan’s feelings, insisted on speaking with him. Ivan subsequently met that same man several times, and each time his notions about the Muslim community were challenged. Through the experience of interacting with another human directly, the stereotypes he had bought into started to shatter - Ivan gradually began to change. Speaking to Muslim community groups these days, Ivan says, “Hate always hurts the hater more than the hated”. Ivan choose to exit hate from his life. The Radicalisation Awareness Network (RAN) has been telling his story, among others, through their #ExitHate campaign."
Description : "Cela a bien fonctionné : la marque a constaté un sentiment positif moyen supérieur à celui du secteur (positif ou neutre à 76 %), un taux de clics conforme à la moyenne (0,26 % contre 0,31 %) et quasiment un million de vues de sa vidéo."
Description : "Every day Twitter users share and discuss their interests and what’s happening in the world. These public Tweets can reveal a wide variety of insights — so much so that academic institutions, journalists, marketers, brands, politicians and developers regularly use aggregated Twitter data to spot trends, analyze sentiment, find breaking news, connect with customers and much more."
Description : "Twitter receives millions of reports; everything from misinformation and spam, to harassment and hate speech, it’s their way of telling Twitter, hey this isn’t right or I don’t feel safe."
Description : "Exprimez ce que vous ressentez.
Utilisez des stickers d’humeur ou emoji pour afficher ce que vous ressentez. Vous pouvez même ajouter un sticker selfie si vous voulez intégrer votre ressenti en temps réel en cliquant et en prenant une photo de vous pour un sticker."
Description : "Removing harmful and hateful comments
We know that comments play a key role in helping creators connect with their community, but issues with the quality of comments is also one of the most consistent pieces of feedback we receive from creators. We have been focused on improving comments with the goal of driving healthier conversations on YouTube. Over the last few years, we launched new features to help creators engage with their community and shape the tone of conversations on their channels.
we’ve also invested in technology that helps our systems better detect and remove hateful comments by taking into account the topic of the video and the context of a comment. These efforts are making an impact. Since early 2019, we've increased the number of daily hate speech comment removals by 46x. And in the last quarter, of the more than 1.8 million channels we terminated for violating our policies, more than 54,000 terminations were for hate speech. This is the most hate speech terminations in a single quarter and 3x more than the previous high from Q2 2019 when we updated our hate speech policy. "
Description : "Expanding our hateful conduct policy
While we encourage people to express themselves freely on Twitter, abuse, harassment and hateful conduct continue to have no place on our service. As part of our work to make Twitter safe, our hateful conduct policy covers all protected categories."
"Respondents said that “identifiable groups” was too broad, and they should be allowed to engage with political groups, hate groups, and other non-marginalized groups with this type of language. Many people wanted to “call out hate groups in any way, any time, without fear.” In other instances, people wanted to be able to refer to fans, friends, and followers in endearing terms, such as “kittens” and “monsters.” "
Description : " As a result, after months of conversations and feedback from the public, external experts and our own teams, we’re expanding our rules against hateful conduct to include language that dehumanises others on the basis of religion. "
"Narrow down what’s considered — Respondents said that “identifiable groups” was too broad, and they should be allowed to engage with political groups, hate groups, and other non-marginalized groups with this type of language. Many people wanted to “call out hate groups in any way, any time, without fear.”"
Description : To find a certain track, enter a track title, artist, or keyword in the search bar. You can also use filters to find music by the track title, genre, mood, artist name, attribution, and duration (length in seconds).
Description : To find a certain track, enter a track title, artist, or keyword in the search bar. You can also use filters to find music by the track title, genre, mood, artist name, attribution, and duration (length in seconds).
Research area : Human-Computer Interaction & User Experience
Description : A method includes providing, by an audio playback interface, an initial playlist comprising audio tracks. The method includes receiving a user preference associated with an initial audio track during a listening session, wherein the user preference is indicative of a listening mood of a user and comprises one or more of a user behavior or a natural language input. The method includes generating a representation of the user preference in a joint audio- text embedding space by applying a two-tower model comprising an audio embedding network and a text embedding network. A proximity of two embeddings is indicative of semantic similarity. The method includes training a machine learning model to generate an updated playlist responsive to the listening mood of the user during the listening session. The method includes applying the machine learning model to generate the updated playlist. The method includes substituting the initial playlist with the updated playlist.
Description : "With Spark Ads, seamlessly integrate your campaign with the authentic voices of TikTok creators to inspire gift-giving and effortlessly satisfy the creative volume your campaign needs to truly resonate and succeed."
Description : The invention provides a video music matching method and device, electronic equipment and a computer readable storage medium, and relates to the technical field of video processing. The method comprises the following steps: inputting a video to be subjected to music matching into a pre-trained first neural network model to obtain specific-dimension video features of the video to be subjected to music matching; inputting the video features of the specific dimension into a predetermined second neural network model to obtain an emotion category of the video to be subjected to music matching; obtaining a plurality of songs corresponding to the emotion categories from a song library pool, and respectively extracting audio features of the songs; and performing Euclidean distance calculation according to the specific dimension video features of the video to be subjected to music matching and the audio features of each track, and taking the track of which the Euclidean distance is within a preset range as a recommended track of the video to be subjected to music matching. According to the invention, based on the emotion category expressed by the video, automatic music matching can be carried out on the video, and the use experience of a user is improved.
Description : The invention provides a video file processing method and system, a medium and electronic equipment. The method comprises the steps of obtaining voice comment information input by a user for a current video file, wherein the voice comment information comprises voice content, voice duration and comment mood; identifying the content of the current video file, and generating a plurality of video scenes; determining the video scene matched with the voice comment information; and when the video file is played to the video scene, outputting the voice content. According to the method, the interactive interestingness of the reviewer can be improved; and user viscosity can be further increased.
Description : Provided in embodiments of the present disclosure are a video processing method and apparatus, a device, and a medium. The method includes: receiving a play trigger operation for a forwarded video, the forwarded video being forwarded from an original video by a forwarding user; obtaining the original video, and forwarding comment information provided by the forwarding user on the original video when forwarding the original video; and playing the original video on a play interface of video works of the forwarding user, and displaying the forwarding comment information. In the embodiments of the present disclosure, when the forwarding user forwards the original video, the original video can be played when receiving a play station for the forwarded video, and meanwhile, the forwarding comment information provided by the forwarding user on the original video during the forwarding is displayed while playing the original video, instead of only displaying the comment information of the creator as in the related art. Thus, in this case, it is convenient for the user to know the forwarding user's feeling about the forwarded video, thereby improving the user's ense of experience.
Description : The invention provides a video recommendation method and device, electronic equipment and a computer readable storage medium, and the method comprises the steps: obtaining the sensory information of a user when the user is detected to watch a video; sending the sensory information to a server, receiving related information of the to-be-recommended video returned by the server, and displaying the related information of the to-be-recommended video to the user, wherein the to-be-recommended video is determined based on sensory information. Scheme of the present disclosure, when it is detected that the user watches the video, the sensory information of the user is obtained, the watching state of the user, including the watching feeling of the currently watched video and the to-be-recommended video determined based on the sensory information of the user, can be reflected on the basis of the sensory information, and the watching feeling of the user is considered, so that the recommended video is more accurate and more accordant with the mind of the user.
Description : "Our research shows that core tenets of TikTok creator content—trust, authenticity, and participation—are closely tied to different points on the path to purchase."
"Part I: Authenticity
64% of viewers say that creator content feels authentic and some of the most popular video formats, like POVs and "get un-ready with me" videos, are focused on realness. In short: Being real is the name of the game on TikTok. That's huge for product discovery and consideration. Viewers feel connected to honest Creator content. When that content features a brand, they can feel connected to that brand, too.
So whether you're working with a creator or making content from your TikTok Business Account, you, as a marketer, should prioritize authenticity and entertainment in your messaging. "
Description : The regulation of physical, mental, and emotional energy.
The phrase “self care” makes some people think of indulgent candle-lit bubble baths. But it really speaks to the maintenance of our most basic biological and emotional needs. The anxiety and uncertainty triggered by the global pandemic drove people in search of tools to cope: namely videos related to food, exercise, relaxation and even sleep.
With people both physically confined and mentally stressed by social-distancing and self-isolation, the ability of yoga to address both concerns lead to a doubling of daily views of exercise videos with “yoga” in the title.
Description : "Making Space for Joy
There's no shortage of self-care advice and initiatives out there, yet people are still burning out. So they're seeking meaningful self-care amidst an endless cycle of public health issues, burnout at work and personal hardships.
TikTok fosters endless opportunities to spread joy, and among TikTok users who took an action off-platform as a result of TikTok, 90% said the platform makes them happy and never gets boring(2). This is key for brands looking to make more meaningful connections with their audiences. In 2023, messaging on TikTok - and beyond - should align with the community's desire for levity, and empower them to make more room for joy in their lives.
Whether it's the growth of meme culture - providing a language for people to bond over humor; people sharing wellbeing "life hacks" - every day strategies that empower people to make space for themselves whenever they need; or a creator highlighting how they reward themselves at any budget level, people are dedicating space and time for joy in the way the best suits them."
Description : "Making Space for Joy"
"Half (50%) of TikTok community members say TikTok boosts their mood and makes them feel happy and / or positive(3), with a further two in five (41%) believing 'lifting their spirits' is key in motivating them to make a purchase(4). This is key for brands weighing up how best to engage their audiences against the broader context. In 2023, messaging on TikTok - and beyond - should speak to this desire for levity and encourage people to make more room for themselves."
"Creating TikTok content that helps people carve out joy for themselves - or even provides joy through humour, relaxation and relatable points of view - could be the difference for brands in 2023."
Description : "Our community embraces a lighthearted and hopeful approach as they share moments of joy and highlight brands that contribute to these positive glimmers through moments of calm, exciting in-person surprises, and little treats!"
"Interacting with consumers in-store and in real life inspires authentic stories of discovery, joy, and togetherness."
"TikTok positively shifts 42% of user mindsets, and users are 1.4x more joyful/inspired than on other platforms"
"TikTok offers a glimpse into what's important to shoppers now – the new emotions, communities, and relationships."
Description : "Shoppers are elevating their spending habits and using TikTok to bend their reality, adapting to evolving needs for joy, community, and trust"
"Bending emotions
Consumers seek out brands bending their yearning for joy into shopping that offers relief from an overwhelming sales market."
Description : "Leverage Newstalgia to bridge the gap between old and new communities, expanding your brand's reach to a fresh audience."
"Newstalgia
Blending nostalgia with new contexts bridges generations, bringing back old trends to a new audience"
Description : "Shoppers are seeking mood boosting shopping lessens the weight of turbulent reality"
"Combating high reported levels of loneliness among adults, TikTok is where mood boosting entertainment, shopping, and community collide. "
Description : "The craziest part? That was just the beginning. In 2022, we'll roll out new products and insights designed to help our partners to get in on the joy and potential of sound and use it to drive their bottom lines."
"Bottom line? Brands should combine fun tools like the text-to-speech reader with honest voiceovers and direct-to-camera dictation. Using both will allow them to get in on the joy of a trend, while still forming close bonds with viewers."
Description : "For Brooke, her anonymity allows her to delve into topics she wouldn’t feel comfortable talking about otherwise. Judging from the hundreds of responses she got from people who showed their support and shared their own struggles — and a few messages that could only be characterized as lecturing — her honest tone clearly struck a nerve."
"I don't want my name out there. I want to be able to express myself and have people feel like they can express themselves."
“It's nice when you're having a bad day or you just feel really alone in your work to go on Twitter and just talk to people,” she said."
Description : "n the best case, anonymity helps people express themselves more fully. It gives them the room to express themselves particularly in places where they feel unsafe”
"we want you to create the environment that makes you feel safe"
"People can also use tools such as muting or blocking to feel more in control of their experience"
Description : "Lo-fi style video — or videos with a DIY look and feel — is trending amongst businesses and brands looking to engage customers on an authentic level. "
Description : "TikTok users come to the platform to unleash their creativity and experience joy.
On average, 31% of users globally come to TikTok to lift their spirits.
60% of people reported feeling positive and playful while on TikTok, and happier after using it.
You can be part of their joy."
"A massive 75% of people come to TikTok to be Entertained. They want to laugh, smile, and not take things too seriously."
Description : "Advertiser success on TikTok leverages these relationships with creators and communities.
TikTok users want commerce to reflect the joy of the platform."
"Positivity builds trust ... and commerce"
"TikTok is a love story. It’s a tale as old as time: brand meets creator, creator meets user, user meets brand."
Description : "What’s interesting about the conversation we’re seeing on Twitter is that it gives us insight into how people are feeling and what they are doing to cope"
"A lot of our clients are really keen to broadly understand how people are feeling, because striking the right tone with their content, the campaigns and products is so key at the moment"
Description : We need to #TalkAsianHate: Robert Kyncl and Eugene Lee Yang
Our silence is greeted with the hateful screams of those who view us as a foreign, disease-carrying menace.
We need to talk, and keep talking, about anti-Asian hate
#StopAsianHate
I hope that my documentary, at the very least, can help equip you with several points of discussion that contribute to systemic critique, actionable solutions, and ultimately, solidarity. #TalkAsianHate
Description : Be a YouTube creator "Because as YouTube creators, we get to connect directly to our community, building real relationships, trust and even friendships. We get to do it with potentially thousands or even millions of people all across the world.
"In fact, I’d be willing to bet that if you’re an artist, you’ve wrestled with this question: How much of your artistic “pride” or honesty are you willing to sacrifice to increase your chances of making more money or achieving fame? I’ve asked myself that question many, many times, and even created music with that very goal in mind. That question can nag at us, influencing us to make changes to our art for the wrong reasons.
The only real difference from the musical standpoint is now, instead of focusing primarily on selling records, musicians are creating songs to best fit the mold of a large playlist or please an algorithm that favors very specific user behaviors— like a shocking hook or a viral factor, as opposed to a subtle expression of genuine emotion.
So if you’re going to sell out, sell out to the people that matter— the ones who are already there for you, loving your content."
Description : If you have earned the trust and gratitude of your community by providing them with value, they will support your artistic endeavors, giving you the freedom to freely express yourself without being afraid that no one will like the result.
Description : "We’re peeling back the curtains with our series, Work Diaries, where you can experience the inner workings of YouTube. How do decisions get made? What goes into a product, feature or policy? We’re asking YouTube employees to give us the low-down during a five-day period.
10:00 am -12:00 pm: Continue to think through and write about our responsibility to build a platform that allows Black and Brown creators to be free from hate speech and supremacist content. Read different op-eds on platforms and hate speech.
Today’s highlight: Feeling hopeful after our discussion about policy discussion on hate speech and supremacist content.
5:30 pm: Meet with our Trust and Safety team to do a deep dive on our hate and harassment policies, and discuss areas of improvement.
Description : "Whether TikTok videos make you smile or laugh in unexpected ways, one thing's for sure: our community sparks joy. "
"Take in the good vibes from the videos that brought us so much joy this year."
"We're humbled to see how much joy our community has brought us this year, and we're excited to experience more incredible moments as we continue this journey together,"
"In 2021, over 1 billion people turned to TikTok to be entertained, to find and share their joy with others, and learn new things. "
Description : "Celebrating our global community and the popular trends that sparked joy and real-world impact"
"This year, TikTok is where we experienced the joy of learning a few new tips to make our lives easier, cooking our way through culinary adventures, turning the pages of our favorite books, singing along to songs stuck in our heads, and so much more. "
" It's been truly inspiring to see over a billion people around the world show their creativity and come together to experience joy and find a sense of belonging on TikTok,” said Vanessa Pappas, Chief Operating Officer, TikTok."
Description : "In a study with Kantar, we found that Canadians turn to TikTok to be entertained, lift their mood, and "switch off" while also using it to discover new content that leaves them feeling happy, creative and joyful."
Description : Mental health issues can be debilitating and isolating, leaving you feeling like you don't know who to turn to, or that there isn't anyone who can understand what you are going through. The prospect of asking for help and exposing deeply personal experiences can further heighten the distress people feel in the moments when they most need help.
Previously, YouTube’s crisis resource panels only appeared in search results. We’re now expanding them to show on the Watch Page as well, right under the video title. The Watch Page is where people spend most of their time on YouTube, which means a big increase in the visibility of these messages. The panels appear on the Watch Page below videos whose content is about suicide and self-harm, delivering a powerful combination of educational and emotionally resonant content alongside prompts to take action if needed.
Creators are important voices in the conversation about mental health, whether through sharing their own personal stories about managing or coping with a mental illness, or through helping to normalize talking about mental health and seeking help. We provide space for creators to talk about these issues, however we do not allow content on YouTube that promotes suicide, self-harm, or is intended to shock or disgust users, and we remove that content.
Previously, YouTube’s crisis resource panels only appeared next to searches related to suicide and self-harm. However, supporting our viewers’ mental health and wellbeing goes far beyond these issues. In fact, concerns like anxiety and depression are incredibly common and more than 50% of Americans will encounter some form of mental health disorder in their lifetime. To meet that need, in the US we are expanding the range of topics that display crisis resources in YouTube search results to issues like depression, sexual assault, substance abuse and eating disorders. This will ramp up in the US in the coming weeks, and we are working on rolling these changes out internationally in the coming months. We believe that connecting viewers to resources is incredibly important across the spectrum of mental health issues.
Managing depression, anxiety and substance abuse can be lonely and isolating, whether you are experiencing these challenges yourself or supporting a loved one. You are not alone. If you or a loved one are struggling, there is help available 24 hours a day, 7 days a week.
Description : "Every day, people from all walks of life show up on TikTok to build connection and community, showcasing their happiest and funniest moments, along with the most raw and authentic parts of their lives. As a place where everyone belongs, we are honored to empower our community with a safe and inspiring space to express themselves freely and embrace their identities fully."
Description : "Join us as we kick off our #ForYourPride TikTok celebration, in honor of Pride Month and our LGBTQIA+ creators who continue to inspire and shift culture year-round."
Description : "We strive to protect our LGBTQIA+ community on TikTok by taking action, including removal, on content and accounts that engage in harassment, bullying, hate speech, and hateful behavior, such as deadnaming or misgendering—as explained in our Community Guidelines. "
Description : "We want our users to have their best experience online, which means being able to create and have fun while feeling safe and comfortable."
Description : "This post is part of our Community Well-Being series that aims to educate users on how to customize their TikTok experience using the various safety, privacy, and well-being tools available to them."