Description : "What is the most important thing to bear in mind before you Tweet?
- Is the tone of voice right for us?
- Is the asset the best quality it can be?
- Is it relevant to what the audience is thinking or feeling (i.e. why would they care?)
- Is it shareable? (if you saw it, would you show your mate?)
- Does the topic feel natural for us to talk about? (don’t try and force an association that isn’t there)
Description : "The LGBTQIA+ community has always been a beacon of creativity, advocacy, and joy — cultivating spaces for people to show up authentically and showcase all aspects of who they are. "
Description : "To recognize the LGBTQIA+ community, we’re excited to debut our 2024 LGBTQIA+ Visionary Voices list, alongside our featured in-app initiatives #ForYourPride, including our first-time #ShopWithPride program, in-app TikTok LIVE events, #PrideAnthem music playlists, and IRL events to celebrate our diverse LGBTQIA+ community both online and offline."
Description : "In many cities and countries, June is Pride Month: a chance to reflect on the impact that lesbian, gay, bisexual, transgender, and queer (LGBTQ) people and their allies have had on our history.
At Twitter, Pride is also a celebration of love for people of every gender, orientation, and identity. Twitter is where inclusion lives, empowering these diverse voices and communities to express themselves and connect.
A year ago, many Pride-related Tweets celebrated marriage equality wins in Ireland and the United States."
"This Pride Month (and always), whether you are LGBTQ or an ally, we encourage you to share the love using #LoveIsLove. Love your community, love your allies, love where you work, and love yourself.""
Description : "At Twitter, Pride is also a celebration of love for people of every gender, orientation, and identity. Twitter is where inclusion lives, empowering these diverse voices and communities to express themselves and connect."
Description : "We are proud of these efforts and honored to receive a perfect 100% score from the Human Rights Campaign as a Best Place to Work for LGBT Equality.
This Pride Month (and always), whether you are LGBTQ or an ally, we encourage you to share the love using #LoveIsLove. Love your community, love your allies, love where you work, and love yourself."
Description : "We kicked off Pride Month by unveiling the new Emojis. This year the Emoji included pink and blue stripes, to reflect our allyship with Trans people, which appeared every time someone Tweeted out with #PrideIsHappening #Pride2017 #LoveIsLove Throughout the month, these hashtags were used over 6 million times."
Description : "We kicked off Pride Month by unveiling the new Emojis. This year the Emoji included pink and blue stripes, to reflect our allyship with Trans people, which appeared every time someone Tweeted out with #PrideIsHappening #Pride2017 #LoveIsLove Throughout the month, these hashtags were used over 6 million times."
Description : "We’ve packaged all of these cultural insights into an immersive website, which we are unveiling today, and created a dedicated “Trend Pack” for each of the 18 trends that dives deep into conversation growth, key drivers, related hashtags, emoji sentiment...and of course, Tweets."
Description : "Well-being: The human desire to live a happy, healthy life continues to be a cultural priority, but the focus has shifted from the outside in. Where body image, diet, and physical appearance once dominated the conversation, a healthy mind and whole-body wellness are starting to take center stage. Trends in this theme: Data-Driven Bodies | Holistic Health | Being Well Together"
Description : "Last but not least, and proving once again that this year was about connection whether that was through tears of sadness or joy, the crying face and the face with tears of joy emoji took the first and second spot, respectively, as the most Tweeted emoji. The eyes emoji also entered the top ten for the first time, growing 7% since last year. "
Description : "At the heart of any social listening social listening tool is text analysis: the techniques used to understand, organize, and apply sentiment and emotion to text."
"What level of detail is the text analyzed: paragraph, sentence or phrase? At what level is sentiment and emotion applied? Does the vendor guarantee a minimum accuracy, and if so, how is it measured? How is the sentiment scored, and can you override it?"
Description : "Les gens cherchent à s'amuser, mais aussi à entrer en lien avec les autres. Envisagez d'organiser un moment de visionnage partagé avec vos abonnés sur Twitter, au cours duquel vous regardez ensemble une émission ou un film et tweetez en direct à son sujet. C'est un excellent moyen de donner à des personnes qui sont chacune chez elles le sentiment d'être ensemble."
Description : "Pour plus de conseils qui vous permettront de toucher l'audience réceptive et impliquée de Twitter quand elle est d'humeur festive, consultez le hub Twitter de Noël."
Description : "January’s arrival of holiday shopping bills, missed loved ones, less sunlight and dreary winter weather can culminate in a period when moods dip and mental health takes a hit. To help beat the blues this Blue Monday, Dr. Courtney, the creator behind the YouTube channel The Truth Doctor Show, shares five simple tips to help you make these feelings a thing of the past.
Editorial note by Dr. Jessica DiVento, a licensed clinical psychologist, serving as Global Head of Mental Health at YouTube:
Each January, the arrival of Blue Monday can be a reminder to reflect on the critical importance of being aware of and investing in your mental health. On Google, searches on “how to beat the winter blues” more than doubled in the US over the last week, while search interest in “how to be happy again” have nearly tripled. Knowing that people come to YouTube to connect and gain valuable insight from the community and its creators, we are committed to making high quality health information accessible to everyone. Sharing resources through video is a cornerstone of the platform and by connecting our community of viewers to qualified experts, we believe that complex topics, like mental health, can be broken down into content that is both impactful and easy to understand. In today’s blog post, we will hear from one of our health creators, Dr. Courtney Tracy, a licensed clinical social worker and a doctor of clinical psychology and creator behind The Truth Doctor Show, on how to put the blues around Blue Monday behind you.
Every year during this time, I speak with both clients and members of my YouTube community who are feeling down and are seeking support and guidance. Just as I explain to them and now you today, while the feelings associated with this time of the year can be troublesome, they can often be addressed and helped.
Spending time with the people you care about may be just the boost you need. Keep it simple: perhaps it’s a half hour video call on Sunday nights or a quick message to the family group text. Or maybe it’s as easy as choosing a TV show to watch to discuss with friends later. Joy and connection aren’t restricted to the end of the year, even if the major holidays are!
For those looking for online solutions, YouTube Health has introduced new features to help connect you with information from authoritative sources and I’m very excited to be a part of it. Now, when searching for a mental health related topic, you will see health source information panels and health content shelves that highlight videos from these sources, so people can more easily navigate and evaluate health information online."
Description : "N'utilisez jamais de réponses toutes prêtes. Un client qui se pose des questions sur votre produit veut être entendu et aidé. Les réponses personnalisées et qui font preuve d'empathie peuvent vous apporter énormément."
"Une manière d'exprimer l'empathie est de montrer la personne qui se trouve derrière l'écran. Plutôt que de fournir un service anonyme, signez les Tweets de votre nom ou de vos initiales, pour que les clients sachent à qui ils parlent. Cela vous permet aussi de suivre les interactions, surtout si de nombreuses personnes s'occupent du support."
Description : "Des Tweets non-commerciaux
Suivriez-vous un compte qui ne tweete que sur ses produits ? Tous les jours ? Je ne pense pas. Faites de 2022 l'année du mélange des genres. Réfléchissez à la manière dont vous pouvez offrir de la joie, des connaissances ou du divertissement à vos abonnés. "
Description : "Ce discours authentique peut permettre aux utilisateurs d'établir plus facilement du lien et de ressentir une affinité avec la marque. "
Description : "2. Make some noise.
Sound is essential to the TikTok experience. This can include music, voice-over, or a mix of both. Your music selection's rhythm, style, and mood can help convey your brand image or product information. If you are looking for a soundtrack for your TikTok ad, you can browse the royalty-free music Commercial Music Library directly in the TikTok app."
Description : "2. Make some noise.
Sound is essential to the TikTok experience. This can include music, voice-over, or a mix of both. Your music selection's rhythm, style, and mood can help convey your brand image or product information. If you are looking for a soundtrack for your TikTok ad, you can browse the royalty-free music Commercial Music Library directly in the TikTok app."
Description : "Twitter users are happy hearing from brands about the World Cup
The good news for many brands is football fans are happy to engage with marketing content around the tournament. This is true globally, as well as in the UK."
Description : The embodiment of the invention discloses an interactive data processing method and device, equipment and a storage medium, and the method comprises the steps: recording the touch time of a touch event when the touch event for a preset type of control is detected on a live display interface; If the touch time exceeds a set time threshold, determining that the touch event is a long-press operation; When the touch event is a long-press operation, generating animation paths at set time intervals; Wherein every two generated adjacent animation paths are different; And playing an animation according to each animation path. According to the technical scheme provided by the embodiment of the invention, the interest of the live broadcast room can be improved, and user emotion expression can be promoted.
Description : "Each day, the Index evaluates and weighs the sentiment of Tweets mentioning Obama or Romney relative to the more than 400 million Tweets sent on all other topics. "
Description : "Introducing Sensitivity Settings
On top of current platform-wide protections, Sensitivity Settings will enable advertisers to align their brand’s messaging with content on X that meets their unique sensitivity needs.
Available now within the X Ads Manager, Sensitivity Settings is an automated solution that will help brands establish the right balance between reach and suitability when it comes to ad placement on the platform. "
Description : "It’s important to approach youth with empathy"
"This optimism is reflected in this generation’s approach to everyday situations."
"And consider how your brand’s mission and products may align with encouraging this incredible optimism."
Description : "Toutefois, l’accès d’une Page ou d’un profil à tous ces produits peut être restreint, soit provisoirement, soit définitivement, en cas d’infraction de certaines règles. Ces règles sont notamment les suivantes :
Nos Standards de la communauté : ces règles concernent les contenus à risque, comme les contenus à caractère violent, les contenus relevant de l’incitation à la haine ou les contenus montrant des scènes de nudité adulte. "
Description : "Cela inclut l’envoi d’informations depuis des sites web, des applications ou tout autre service hébergeant ou promouvant des contenus :
haineux ou violents ;
pornographiques ou à caractère sexuel explicite ;
liés à une activité criminelle ou illégale."
"susceptible d’avoir subi une atteinte à son intégrité psychique ou physique ou d’avoir été sujette à des préjudices émotionnels ou financiers"
Description : "Une personne peut choisir parmi plusieurs émoticônes (J’aime, J’adore, Haha, Wouah, Triste, Grrr) pour indiquer ses émotions par rapport au contenu d’une publication ou d’une publicité."
Description : "Il s’agit de nos règles fondamentales pour lutter contre tout contenu à risque impliquant des actes de violence explicite, de la nudité ou des discours haineux."
Description : "Inspiring creativity and bringing joy to users across the globe"
"We're committed to being transparent about the ways we maintain the app experience users expect while providing the protections they deserve. This is just one step as we constantly work to improve and expand upon our practices, policies, and protections in order to provide a joyful experience for our users."
Description : " Combatting Hate and Bigotry. We commit to working collaboratively across industry to attack the root causes of extremism and hate online. This includes providing greater support for relevant research — with an emphasis on the impact of online hate on offline discrimination and violence — and supporting capacity and capability of NGOs working to challenge hate and promote pluralism and respect online. "
Description : Being human is cool — so is a little bit of self awareness
On YouTube, humor and relatable imperfection can show that a brand gets their audience, and that’s reflected in how products and services are advertised. YouTube talent has been tapped into this for some time, and increasingly, mainstream talent and brands are showing up in digital creative with less of a veneer and more authentic approachability. Amazon’s Mind Reader ad, featuring Scarlett Johansson and Colin Jost, showcases the greatness of mundane couplehood through self-aware humor, while the Harry Potter 20th Anniversary trailer is a celebration of talent coming back together to share in the joy of an emotional journey with an open and unstaged candidness.
Breaking down barriers, and driving hopefulness through music
As one user said of the Hyundai-BTS Goal of the Century collaboration, “Music is indeed the UNIVERSAL LANGUAGE! ” Use of music is not novel, neither is the idea of big brands partnering with music icons, but what seems to be a sticking point and will continue to surface is a focus on breaking down social barriers, unifying around ecological themes impacting the world and a sustainable united future. Whether connecting the literal Goal of the Century to the World Cup, BTS evoking excitement and nostalgia to promote travel, or Chevy’s partnership with Zé Felipe shining a light on agribusiness — well-orchestrated use of music can charge creativity emotionally and do something more.
Description : "Our brand safety policy builds upon the foundation laid by the X Rules to promote a safe advertising experience for all users and brands. This policy informs the context in which we serve ads, and includes, but is not limited to:
Adult Sexual Content
Copyright and trademark
Hate or Extremist Content
Profanity & Offensive Language
Restricted and Illegal Products and Services
Sensitive Content
Spam, deceptive, and malicious content
Violent, Objectionable or Graphic Content"
"Language with intent to demean, degrade, threaten, or intimidate an individual or group belonging to a protected class
Content promoting, glorifying, or any way affiliated with organizations, groups, or individuals who promote, hate, criminal, or terrorist content"
Description : Hateful & derogatory content
Content that incites hatred against, promotes discrimination, disparages, or humiliates an individual or group of people is not suitable for advertising. Content that is satire or comedy may be exempt. Stating your comedic intent is not sufficient and that content may still not be suitable for advertising.
Description : "Lorsque vous partagez une photo ou une vidéo dans votre story sur Facebook, vous pouvez utiliser des stickers pour y ajouter des fonctionnalités de création, telles que de la musique, des sondages, des lieux, des émotions, des GIF et d’autres informations."
Description : "Approach questions with empathy and in a way to understand people’s lived experiences. Do not approach asking questions from a place of disbelief."
Description : "In meetings, on social media, in conference calls, in chats with friends and family. In your circle, create more allies. Address anti-Black sentiments when you see them and discuss the violence and injustice that Black communities face."
Description : "Allyship is not about who you are, but what you do consistently and authentically. Do the work. Everyone is dealing with a lot these days, but be especially mindful of Black and Brown communities who regularly face threats to their wellbeing, violence, and hate because of their identity. "
Description : A sender device may receive input data including to at least one of text or speech input data during a given period of time. In response, the sender device may use one or more of the emotion detection modules to analyze input data received during the same period of time to detect emotional information in the input data, which corresponds to the textual or speech input received during the given period of time. The sender device may generate a message data stream that includes both: text generated from the textual or speech input during the given period of time, and emotion data providing emotional information the same period of time. A recipient device may then use one or more emotion augmentation modules to process such a message data stream and output an emotionally augmented communication.
Description : The present disclosure relates to systems, methods, and devices for augmenting text messages. In particular, the message system augments text messages with emotion information of a user based on characteristics of a keyboard input from the user. For example, one or more implementations involve predicting an emotion of the user based on the characteristics of the keyboard input for a message. One or more embodiments of the message system select a formatting for the text of the message based on the predicted emotion and format the message within a messaging application in accordance with the selected formatting.
Description : "In developing the Council, we are taking a global and inclusive approach so that we can hear a diversity of voices from organisations including: Safety advocates, academics, and researchers focused on minors, media literacy, digital citizenship, and efforts around greater compassion and empathy on the Internet;
Grassroots advocacy organizations that rely on Twitter to build movements and momentum;
Community groups with an acute need to prevent abuse, harassment, and bullying, as well as mental health and suicide prevention."
Description : "In developing the Council, we are taking a global and inclusive approach so that we can hear a diversity of voices from organisations including: Safety advocates, academics, and researchers focused on minors, media literacy, digital citizenship, and efforts around greater compassion and empathy on the Internet;
Grassroots advocacy organizations that rely on Twitter to build movements and momentum;
Community groups with an acute need to prevent abuse, harassment, and bullying, as well as mental health and suicide prevention."
Description : This document describes automated nursing assessments. Automation of the nursing assessment involves a nursing-assessment device that makes determinations of a person’s mood, physical state, psychosocial state, and neurological state. To determine a mood and physical state of a person, video of the person is captured while the person is positioned in front of an everyday object, such as a mirror. The captured video is then processed according to human condition recognition techniques, which produces indications of the person’s mood and physical state, such as whether the person is happy, sad, healthy, sick, vital signs, and so on. In addition to mood and physical state, the person’s psychosocial and neurological state are also determined. To do so, questions are asked of the person. These questions are determined from a plurality of psychosocial and neurological state assessment questions, which include queries regarding how the person feels, what the person has been doing, and so on. The determined questions are asked through audible or visual interfaces of the nursing-assessment device. The person’s responses are then analyzed. The analysis involves processing the received answers according to psychosocial and neurological state assessment techniques to produce indications of the person’s psychosocial and neurological state.
Description : A given set of videos are sequenced in an aesthetically pleasing manner using models learned from human curated playlists. Semantic features associated with each video in the curated playlists are identified and a first order Markov chain model is learned from curated playlists. In one method, a directed graph using the Markov model is induced, wherein sequencing is obtained by finding the shortest path through the directed graph. In another method a sampling based approach is implemented to produce paths on the digraph. Multiple samples are generated and the best scoring sample is returned as the output. In a third method, a relevance based random walk sampling algorithm is modified to produce a reordering of the playlist.
Description : "Inside Meta Ads Manager, the team set up a “Ramadan Mubarak” filter which expressed different emotions such as “Inspired”, “Proud”, “Seen” and “Confident”."
Description : "Teaching Empathy
Understanding the increasing stress and pressure on students, a new generation of teachers is leading their curriculum with empathy — teaching soft skills beyond the classroom."
Description : The invention relates to a background music generation method and device, a readable medium and electronic equipment. The method relates to the technical field of electronic information processing, and comprises the steps of obtaining a target text and a target type of the target text, determining a target chord corresponding to the target type, determining a target emotion label of the target text, and generating background music corresponding to the target text according to the target emotion label and the target chord. The background music suitable for the target text is automatically generated according to the type and emotion label of the target text, manual selection is not needed, the limitation of existing music is avoided, the background music generation efficiency can be improved, the application range of the background music is expanded, and therefore, the connotation and expressive force of the target text are increased through the background music.
Description : "Sentiment
Sentiment analysis of Tweets is still being developed by companies around the world. Can you tell what someone is thinking by the way they tweet? Companies think they can and Datasift, for instance, claims to be 70% accurate in its analysis of sentiment. However, sentiment analysis as a whole is at its beginnings."
Description : "Now, people are intentionally spending through "loud budgeting", adopting fun-flation - spending big on what brings them joy - and building buy-it-for-life communities, willing opportunities, and bending reality, no matter their wallet size."
"Shopping trends on TikTok are rooted in "What's Next" culture - where the Creative Bravery mindset of the community, fueled by a blend of curiosity, imagination, vulnerability and courage intersects with more mindful, effective, and strategic spending habits where shoppers are using TikTok to bend their reality, adapting to evolving needs for joy, community and trust."
"Today's shoppers are motivated by joy, curiosity, and a desire for long-term value, prioritizing genuine brand relationships over superficial interactions."
"Our community embraces a lighthearted and hopeful approach as they share moments of joy and highlight brands that contribute to these positive glimmers. Shoppers are more selective with their spending and are seeking out brands bending their yearning for joy into shopping that gives them relief from an overwhelming market.
Description : "Platforms like TikTok offer a window into the evolving priorities of shoppers, highlighting the importance of emotions, communities, and authentic connections."
"Bending Emotions"
Description : "Platforms like TikTok offer a window into the evolving priorities of shoppers, highlighting the importance of emotions, communities, and authentic connections."
"Bending Emotions"
Description : "Talk to happy customers
Use testimonials to establish trust and credibility with your audience. Encourage happy customers to post a review of your product/service and tag your business."
Description : "It’s no surprise that businesses that showcase authenticity in their content find the most success on TikTok. But the ones that really hit that next level of performance do so through engaging and connecting with their audiences on a deeper level. And that doesn't require big budgets or polished production; in fact, lo-fi and authentic content can be highly efficient to produce."
Description : "With Smart Video Soundtrack, you can find pitch-perfect audio for your content, all from within TikTok. The rhythm, melody, style, and mood of the selected track can help you convey the relevant information to your target audience on a deeper level - whether it’s your brand values or product information. Music leaves a solid brand impression and can attract more potential customers."
Description : "Shoppers turn to TikTok – a community-led platform – to share their joy!"
" With the community at the heart of the experience, shopping on TikTok
increases joy and trust!"
Description : "Your identity can be the difference between feeling seen in this world and not. It’s how you want to be perceived. A lot of people feel like strangers in their own skin and identity can help people understand who the person in it really is. I’m still finding and challenging my identity to this day."
"To me, Pride is accepting yourself for who you are. It means finding your identity and proudly standing in it regardless of what anyone has to say."
"Since I’m still exploring my identity, it can be hard to feel proud. You have to remind yourself that it’s okay to not know or to change how you identify and you can be proud in that. We’re constantly moving and evolving and feelings change. We’re human and we’re all figuring it out."
"The TikTok community is so diverse. I see so many different types of people embracing who they are. It makes me comfortable to be myself and it makes me feel less alone. Representation and understanding are so important."
Description : "Your identity can be the difference between feeling seen in this world and not. It’s how you want to be perceived. A lot of people feel like strangers in their own skin and identity can help people understand who the person in it really is. I’m still finding and challenging my identity to this day."
"To me, Pride is accepting yourself for who you are. It means finding your identity and proudly standing in it regardless of what anyone has to say."
"Since I’m still exploring my identity, it can be hard to feel proud. You have to remind yourself that it’s okay to not know or to change how you identify and you can be proud in that. We’re constantly moving and evolving and feelings change. We’re human and we’re all figuring it out."
"The TikTok community is so diverse. I see so many different types of people embracing who they are. It makes me comfortable to be myself and it makes me feel less alone. Representation and understanding are so important."
Description : "Le bon côté [des réseaux sociaux], c’est qu’ils permettent aux internautes du monde entier de vivre des expériences qui leur procurent un sentiment de visibilité et de proximité, alors qu’elles et ils ne se seraient jamais rencontré·es autrement."
Description : "These policies address violence, terrorism/violent extremism, child sexual exploitation, abuse/harassment, hateful conduct, suicide or self-harm, sensitive media, illegal or regulated goods and services, private information, non-consensual nudity, platform manipulation and spam, civic integrity, impersonation, synthetic and manipulated media, and copyright and trademark."
"Our Brand Safety policies inform the context in which we serve ads, and include, but are not limited to:
Adult sexual content
Hate or extremist content
Profanity and offensive language
Restricted and illegal products and services
Sensitive content
Violent, objectionable, or graphic content "
"We partnered with @Sprinklr for an independent assessment of hate speech on X. The findings point to X’s progress in reducing the amount of times hateful conduct is seen (impressions) via our content moderation strategy of limiting reach. Specifically, Sprinklr’s analysis found that hate speech on X is even lower than X’s own model quantified and receives 67% fewer impressions per Post than non-toxic slur Posts. Transparency through third party data validation is a top priority."
Description : "TikTok has become the destination for more than a billion people to be entertained, get inspired and find joy throughout their day. "
""With our mobile app, we bring people little moments of joy throughout their day," said David Saidden, Director of Distribution Business Development, TikTok."
"From movie theatres to airplanes to billboards, we are excited to offer people new and exciting ways to experience the entertainment, joy and creativity of TikTok."
Description : "Emotion - the holy grail of customer insight"
"And yet, is there a single business who can confidently say that they really know their customers on an emotional level?
It turns out that we humans are emotional beings and, not surprisingly, that emotionality extends to consumer decision-making. As author and Harvard scholar Gerald Zaltman asserts, 95% of decisions are made in the emotional domain1. Taken one step further, consider the System 1 and System 2 theory posited by noted psychologists Kahneman and Tversky which echoes Zaltman – the first impulse is always emotional and comes from our reptile brain, which then gets processed (or not) by the rational neocortex. What that means for our understanding of the customer is that without intercepting that first impulse, we can’t be sure we’re capturing the real intent; that raw, unfiltered, unprocessed response."
"So, how best to fulfil your quest for the holy grail of emotion?
The key is to capture unprompted reactions in the moment. While tapping directly into a consumer’s brain is unrealistic, not to mention unethical, there is one place where consumers are freely sharing their emotions, unprompted, in the moment. Every minute of every day, people around the world are sharing their thoughts, experiences and opinions as they happen on Twitter. More often than not, emotion is part of the mix. When they’re feeling something about your brand or product, those emotions often convert into action. "
"By listening to those voices we not only have an unprecedented opportunity to engage directly with our customers and react quickly, we can take it a step further by identifying insights that bring us closer than ever to understanding them on an emotional level. This deeper understanding can be put to work shaping better customer experiences my making emotional connections and ultimately driving greater customer satisfaction and brand affinity. "
Description : "Emotion - the holy grail of customer insight"
"And yet, is there a single business who can confidently say that they really know their customers on an emotional level?
It turns out that we humans are emotional beings and, not surprisingly, that emotionality extends to consumer decision-making. As author and Harvard scholar Gerald Zaltman asserts, 95% of decisions are made in the emotional domain1. Taken one step further, consider the System 1 and System 2 theory posited by noted psychologists Kahneman and Tversky which echoes Zaltman – the first impulse is always emotional and comes from our reptile brain, which then gets processed (or not) by the rational neocortex. What that means for our understanding of the customer is that without intercepting that first impulse, we can’t be sure we’re capturing the real intent; that raw, unfiltered, unprocessed response."
"With traditional research, it may take some time and effort to understand how your customers really feel. With Twitter, you don’t need to ask the question – you’ll know before your surveys, focus groups or sales data tell you."
Research area : Human-Computer Interaction & User Experience
Description : In one embodiment, a method includes a client device receiving a selection of an emotion capture button. The emotion capture button is associated with an emotion. In response to the receiving the selection of the emotion capture button, the client device captures a video clip designated with a categorization specifying the emotion associated with the selected emotion capture button.
Description : "Connecting with French-speaking Canadians on TikTok requires a long-term commitment to representation and building community
Acknowledging the dual identity of FR-CAʼs in authentic and relatable content.
Incorporating experiences and highlighting the joy products/services bring to consumers."
"Invite consumers into a lifestyle by incorporating 'Joie de vivre' into your community-focused, social proof-enhanced marketing strategies"
"Utilize messaging that frames products as conduits for joy rather than utility items."
"Encourage community members to share moments when brands or products have added joy to their lives."
"Collaborate with Creators and cultural institutions that are a part of the FR-QC identity and highlight joy."
"Partner with local events, festivals, or artists that embody 'Joie de vivre' to further align your brand with these values."
Description : "TikTok allows French-speaking Canadians to embrace their identity and feel represented
52% Proud of their identity
Agree that when they see content that reflects Quebec culture on digital platforms, they feel proud of their identity."
Description : Systems and methods for capturing the emotion of a user when viewing particular media content. The method implemented on a computer system having one or more processors and memory includes detecting display of a media content item, e.g. a video clip, an audio clip, a photo or text message. While the media content item is being displayed, the viewer expression e.g. emotion is detected corresponding to a predefined viewer expression i.e. by using a database to compare the expressions with each other; as well as the identifying a portion of the media content item (e.g. the scene of the video clip) that corresponds with the viewer's expression i.e. emotion. The viewer expression or emotion is based on one of: a facial expression, a body movement, a voice, or an arm, leg or finger gesture and is presumed to be a viewer reaction to the portion of the media content item.
Description : "The #BlackTikTok community is at the forefront of culture and industry-shifting innovation, sparking viral trends, elevating Black Joy through music, fashion, food, wellness and much more."
Description : "The Creators of Tomorrow have been selected for bringing joy, being voices of a movement, using tech innovatively and being culture makers."
"The ones who make us smile and who shine bright while lifting us all up in the process just like our best friends do IRL. These creators bring the joy. "
Description : "The Creators of Tomorrow have been selected for bringing joy, being voices of a movement, using tech innovatively and being culture makers. Most importantly, they raise the game on Instagram by building community, inspiring creativity and being their authentic selves."
"The ones who make us smile and who shine bright while lifting us all up in the process just like our best friends do IRL. These creators bring the joy. They make you feel wrapped up in a big hug and remind you that through them, you’re part of a community and safe space."
Description : "The Creators of Tomorrow have been selected for bringing joy, being voices of a movement, using tech innovatively and being culture makers. Most importantly, they raise the game on Instagram by building community, inspiring creativity and being their authentic selves."
Description : "#SwipeOutHate with footballers from across Europe
Like all fans, we're all too aware that racism and other hate speech in football is still far from being eradicated. At TikTok, we are determined to protect the experience of enjoying football on our platform from those who seek to spread hate and division. Our Community Guidelines make clear that we do not tolerate hateful behaviour, bullying or harassment. We use a combination of technologies and moderation teams to show the red card to this behaviour by removing videos, comments and accounts that spread hate and bully others."
Description : "Les Canadiens sur TikTok recherchent des moments authentiques qui reflètent leurs expériences culturelles et apportent un sentiment d'appartenance à leur parcours numérique - la moitié de la communauté francophone de TikTok au Canada recherche activement du contenu en ligne qui résonne avec son identité culturelle¹ et 81 % se sentent positivement envers les marques qui s'engagent authentiquement avec leur langue et leur culture."
Research area : Human-Computer Interaction & User Experience
Description : In one embodiment, a social networking system, in response to receiving an action request from a user, expands the portion of a social networking web site with which the user interacted to initiate the action request, and populates the expanded portion with object suggestions of the same type as the target object of the action request. In particular embodiments, the object suggestions are based at least in part on the characteristics of the target object of the action request. Such embodiments capitalize on the transitory mood of the user and facilitate and promote the chaining of subsequent action requests.
Description : "Making space for joy
Another thing that's on its way out? Endless to-do-lists. After the pandemic, people reevaluated their relationships with work, hobbies and relationships, and many of them have come to the same conclusion: they're burned out. They want to create real, meaningful space for themselves in 2023, and much of that will come from prioritizing joy in all its forms."
"Marketers can also give users ideas on how to indulge at any budget level. There are tons of trends that provide inspiration for small luxuries, such as hacks for drawing the perfect bath or tips on how to make a fancy cup of coffee at home. When brands tap into these corners of the platform, they help people carve out moments of joy in their lives."