Detecting And Responding To Sentiment-Based Communications About A Business On A Social Networking System
- Applicant
- Auteurs
- N/A
- Titre
- Detecting And Responding To Sentiment-Based Communications About A Business On A Social Networking System
- Patent Number
- US2015039524
- Publication Date
- 2015
- uri
- https://patents.google.com/patent/US20150039524
- Description
- A social networking system identifies communications about an object associated with a brand owner. For each communication, the social networking system identifies users who were generated the communication, users who were exposed to the communication, and users who were not exposed to the communication. The social networking system determines a sentiment associated with a communication and may send a report based on the sentiment of the communications towards the brand owner. A request from a brand owner to present one or more response communications to users based on the users' relationship to a communication from a user about the object and the sentiment determined from the communication may be received by the social networking system. Based on the request, the social networking system presents a response communication to one or more users.
- keywords
- Sentiment Analysis
- Domaine de recherche
- Computer-Mediated Communication
- Sentiment Analysis
- Social Media and User Engagement
- Données collectées (type source)
- Text
- Concepts clés
- Sentiment
- Méthode
- Method by using social networking system associated with communication
- Dispositif
- Device
- Objectifs du brevet
- Determine/Identify User Emotion
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