Labeling messages on a social messaging platform using message response information
- Applicant
- X
- Auteurs
- N/A
- Titre
- Labeling messages on a social messaging platform using message response information
- Patent Number
- WO2022256584
- Publication Date
- 2022
- uri
- https://patents.google.com/patent/WO2022256584
- Description
- A social messaging platform includes a labeling module to label a base message according to an aggregate message response parameter, which represents the sentiment of users towards the content of the base message. The labels provide information that can be used to distinguish more nuanced sentiments and the degree of the sentiment users may have towards the base message. The aggregate message response parameter and corresponding labels are determined, in part, by identifying and evaluating icons (e.g., emojis, emoticons) present in one or more response messages posted in response to a base message. The labels, in turn, can be used in a variety of applications including recommending new content to users based on their mood, identifying messages potentially containing toxic content for review, or providing a way for businesses to evaluate public sentiment towards an advertisement and facilitate targeted advertisements to users.
- keywords
- Sentiment Analysis
- Domaine de recherche
- Computer-Mediated Communication
- Natural Language Processing
- Sentiment Analysis
- Social Media and User Engagement
- Données collectées (type source)
- Text
- Audio
- Image
- Video
- Media Content
- Concepts clés
- Sentiment
- Méthode
- The sentiment can be evaluated by identifying icons present in the response messages, for example emojis and emoticons, or by mapping textual content to one or more icons using a natural language processing model
- Dispositif
- Device
- Objectifs du brevet
- Promote the expression of user's emotion
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