Consider expressions of emotion to connect in your vertical video ads · EMOTICONES

Nom page: Consider expressions of emotion to connect in your vertical video ads
URL: https://www.facebook.com/business/campaign-guidance-navigator/connect-with-expressions-of-emotion-in-vertical-video
Date de publication: 2024
Date de consultation: 2024-09-17
Mots-clés: Expressions auditives
Emotions
Verbatims affectifs: "In Ecommerce? Consider connecting through close-ups and emotion in your vertical video ads"

"Ecommerce vertical video ads with audio, ads that featured a close-up of a person along with an audio expression of emotion (like laughter, applause, cheering, or groans), had 8% more conversions per dollar, compared to ads that had one or neither of these elements."
Thème général (contenu, image, etc.): Publicités
Vidéos
Recommandations et bonnes pratiques: "Consider expressions of emotion to connect in your vertical video ads"

"Experiment with ways you can connect with the viewer to drive results."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Connecter davantage avec les usager.es dans le but de générer plus d'argent
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Catégorie: Créer un lien avec son audience
Code: Générer du profit
Images: Null
Cas/exemples/illustrations: Etude de cas de Back Marcket (ouverture d'un nouvel onglet proposant un cas détaillé"
Contraintes: Null
Interdictions: Null
Sanctions: Null