The 2017 Facebook Awards Winners · EMOTICONES

Nom page: The 2017 Facebook Awards Winners
URL: https://www.facebook.com/business/news/facebook-awards-winners-announcement
Date de publication: Null
Date de consultation: 2024-09-20
Mots-clés: Love
Emotions
Récompense
Verbatims affectifs: "This year, we introduced new Facebook Awards categories to celebrate the emotional connections evoked by great work. The categories sorted creative submissions by their audience's emotional responses—laugh, cry, wow, love and act."

"Love was the most popular submission category. An impressive 49% of all entries were tagged with the Love emotion."

"Meet the masters of emotion"

"These brands made us fall in love"
Thème général (contenu, image, etc.): Publicités
Vidéos
Recommandations et bonnes pratiques: "They're using our platforms to tell stories and to drive interactions. They're using long and short video. They're sampling a huge spectrum of formats and styles. And most importantly, they're making people feel and act."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Récompenser les marques cherchant à susciter l'émotion
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Catégorie: Créer un lien avec son audience
Code: Récompenser les marques créant des connexions émotionnelles
Images: Null
Cas/exemples/illustrations: Longues listes des recompensés, par exemple :
"These campaigns brought tears to our eyes
“IWelcome-Live” by DDB&tribal for Amnesty International
“Evan” by BBDO New York for Sandy Hook Promise
“The DNA Journey” by momondo A/S"
Contraintes: Null
Interdictions: Null
Sanctions: Null
Commentaires: Catégorie de récompense au Facebook Awards centrée autour des émotions : valorisation des marques cherchant les émotions