Pepsi Max Australia

Nom page

Pepsi Max Australia

URL

https://www.facebook.com/business/success/pepsi-max-australia

Date de publication

Null

Date de consultation

2024-09-20

Mots-clés

Joie

Verbatims affectifs

"The Pepsi Max Australia team wanted to create a memorable and engaging Christmas campaign to bring fun and joy to people’s lives while also encouraging them to try Pepsi Max, drive sales and help the beverage brand win the key year-end holiday period."

"The campaign creative challenged traditional holiday clichés to provide a tongue-in-cheek version of Christmas sentiments that included taglines ”Joy to the world, the year is done” and “Deck the halls with something bolder” and that showed Santa choosing to drink Pepsi Max."

Thème général (contenu, image, etc.)

Publicités

Recommandations et bonnes pratiques

"Capture attention with engaging video ads."

"Share your story with immersive full-screen ads."

"Optimize your ads to find the most efficient placement."

"Make better marketing decisions based on insights."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Créer des campagnes publicitaires engageantes par le biais de la joie

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Catégorie

Utiliser des fonctionnalités affectives

Code

Communiquer durant des périodes spécifiques de l'année

Images

7. Pepsi

Cas/exemples/illustrations

L'article est une étude de cas : Pepsi

"For its holiday campaign, the Pepsi Max Australia team aimed to use engaging creative and in-stream video ads, which appear as natural breaks in longer-form video content."

Contraintes

Null

Interdictions

Null

Sanctions

Null