Pepsi Max Australia
- Nom page
- Pepsi Max Australia
- URL
- https://www.facebook.com/business/success/pepsi-max-australia
- Date de publication
- Null
- Date de consultation
- 2024-09-20
- Mots-clés
- Joie
- Verbatims affectifs
-
"The Pepsi Max Australia team wanted to create a memorable and engaging Christmas campaign to bring fun and joy to people’s lives while also encouraging them to try Pepsi Max, drive sales and help the beverage brand win the key year-end holiday period."
"The campaign creative challenged traditional holiday clichés to provide a tongue-in-cheek version of Christmas sentiments that included taglines ”Joy to the world, the year is done” and “Deck the halls with something bolder” and that showed Santa choosing to drink Pepsi Max." - Thème général (contenu, image, etc.)
- Publicités
- Recommandations et bonnes pratiques
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"Capture attention with engaging video ads."
"Share your story with immersive full-screen ads."
"Optimize your ads to find the most efficient placement."
"Make better marketing decisions based on insights." - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Créer des campagnes publicitaires engageantes par le biais de la joie
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Catégorie
- Utiliser des fonctionnalités affectives
- Code
- Communiquer durant des périodes spécifiques de l'année
- Images
- 7. Pepsi
- Cas/exemples/illustrations
-
L'article est une étude de cas : Pepsi
"For its holiday campaign, the Pepsi Max Australia team aimed to use engaging creative and in-stream video ads, which appear as natural breaks in longer-form video content." - Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
Fait partie de Pepsi Max Australia