How to Reach People During Back-to-School Season · EMOTICONES

Nom page: How to Reach People During Back-to-School Season
URL: https://www.facebook.com/business/news/insights/how-to-reach-people-during-back-to-school-season#-…-and-they-are-often-emotional
Date de publication: 2017-03-02
Date de consultation: 2024-11-21
Mots-clés: Emotions
Pride
Verbatims affectifs: "On both Facebook and Instagram, people talked the most about emotional topics like Pride and Affection3, Transitions4 and Planning5 . There were also specific topics that rose to the top on each platform, like the kids being out of the house6 on Facebook and Apparel and Accessories on Instagram"

"Back-to-School conversations happen on mobile … (...) … and they are often emotional"

"Mark the emotions of the season"
Thème général (contenu, image, etc.): Publications
Recommandations et bonnes pratiques: "Consider tailoring your message based on the the topics that resonate on each platform, like the kids being out of the house on Facebook and Apparel and Accessories on Instagram. Keep the time of year in mind when crafting a marketing message and associated creative, as some topics may perform better at different times."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Profiter de la période de rentrée scolaire pour aborder des sujets émotionnels
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Catégorie: Utiliser des fonctionnalités affectives
Code: Communiquer durant des périodes spécifiques de l'année
Images: 13.Emotional
14.Back-to-school
Cas/exemples/illustrations: Null
Contraintes: Null
Interdictions: Null
Sanctions: Null