How to Reach People During Back-to-School Season
- Nom page
- How to Reach People During Back-to-School Season
- URL
- https://www.facebook.com/business/news/insights/how-to-reach-people-during-back-to-school-season#-…-and-they-are-often-emotional
- Date de publication
- 2017-03-02
- Date de consultation
- 2024-11-21
- Mots-clés
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Emotions
Pride - Verbatims affectifs
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"On both Facebook and Instagram, people talked the most about emotional topics like Pride and Affection3, Transitions4 and Planning5 . There were also specific topics that rose to the top on each platform, like the kids being out of the house6 on Facebook and Apparel and Accessories on Instagram"
"Back-to-School conversations happen on mobile … (...) … and they are often emotional"
"Mark the emotions of the season" - Thème général (contenu, image, etc.)
- Publications
- Recommandations et bonnes pratiques
- "Consider tailoring your message based on the the topics that resonate on each platform, like the kids being out of the house on Facebook and Apparel and Accessories on Instagram. Keep the time of year in mind when crafting a marketing message and associated creative, as some topics may perform better at different times."
- Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Profiter de la période de rentrée scolaire pour aborder des sujets émotionnels
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Catégorie
- Utiliser des fonctionnalités affectives
- Code
- Communiquer durant des périodes spécifiques de l'année
- Images
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13.Emotional
14.Back-to-school - Cas/exemples/illustrations
- Null
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
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