Forward With Pride

Nom page

Forward With Pride

URL

https://scontent-yyz1-1.xx.fbcdn.net/v/t39.8562-6/10000000_239355400957327_5764038655133224734_n.pdf?_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=LWbwJyI0g7QQ7kNvgEdfmkP&_nc_zt=14&_nc_ht=scontent-yyz1-1.xx&_nc_gid=AwAYLyNU6I1Vme-DyldpADZ&oh=00_AYCrpW2YnjdI4ZcNv8fM5z-9o8gF__7gbBq0ROpGEXhFFw&oe=67455D65

Date de publication

2021

Date de consultation

2024-11-21

Mots-clés

Pride

Verbatims affectifs

"According to eMarketer, 72% of LGBTQ+ consumers say they’re more loyal to brands that are loyal to them, such as businesses that donate to and advocate for relevant causes, support LGBTQ+ employees, sponsor events, showcase the community in ads and celebrate Pride"

"BEING PROUD OUT LOUD"

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Fundraisers on Facebook and the Donation sticker in Instagram Stories can be used by brands to raise awareness and funds for the causes and organizations they care about."

"SUPPORTING BUSINESS OWNERS
• We’ve curated #Pride collections across Facebook and Instagram for businesses founded and supported by LGBTQ+ communities
• Throughout Pride Month, we hosted live shopping events on Facebook featuring products from LGBTQ+-founded brands"

"WHEN BUSINESSES TAKE A STAND, PEOPLE PAY ATTENTION
Together, we share an opportunity to bring people closer by fostering diverse and inclusive communities, this year and beyond."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Encourager les marques à être de meilleurs alliés pour les communautés LGBTQ+

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Catégorie

Utiliser des fonctionnalités affectives

Code

Miser sur l'orientation sexuelle ou l'identité de genre

Images

16.Pride24/7
17.couplerouge
18.contributing

Cas/exemples/illustrations

"In honor of Pride Month, Vizzy Hard Seltzer launched the Vizzy Live Proudly Registry, an online gift registry where friends and allies can buy a meaningful gift for their trans and nonbinary friends, directly from trans- and queer-owned businesses.
To further support the community, Vizzy also committed $25,000 to the National Center for Transgender Equality. Last year, the brand donated $1 million to the Human Rights Campaign, which is committed to ending discrimination against the
LGBTQ+ community."

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

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