Ava Estell

Nom page

Ava Estell

URL

https://www.facebook.com/business/success/ava-estell

Date de publication

Null

Date de consultation

2025-01-15

Mots-clés

Emotions

Verbatims affectifs

"Inside Meta Ads Manager, the team set up a “Ramadan Mubarak” filter which expressed different emotions such as “Inspired”, “Proud”, “Seen” and “Confident”."

Thème général (contenu, image, etc.)

Publications
Outils

Recommandations et bonnes pratiques

"Using influencers to engage new audiences"

"Ramadan provided the opportunity for Ava Estell to thank and celebrate its Muslim audiences. The Ava Estell team worked with Translate Culture—a Meta Business Partner—to create a campaign of partnership ads featuring Muslim influencers celebrating their skincare experience with Ava Estell products (#BEYOUWITHAVAESTELL). "

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Encourager les marques à utiliser des outils de mise en relation avec des influenceurs

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Catégorie

Utiliser des fonctionnalités affectives

Code

Utiliser des fonctionnalités affectives

Images

Null

Cas/exemples/illustrations

"CASE STUDY

The British all-natural skincare brand increased standard recall by 14 points after showing partnership video ads to people on Facebook and Instagram."

Contraintes

Null

Interdictions

Null

Sanctions

Null