New research: how Twitter users consume mobile dining apps · EMOTICONES

Nom page: New research: how Twitter users consume mobile dining apps
URL: https://blog.x.com/en_us/a/2015/new-research-how-twitter-users-consume-mobile-dining-apps
Date de publication: 2015-12-03
Date de consultation: 2024-11-07
Mots-clés: Sentiment
Verbatims affectifs: "Now we’re seeing an even newer trend: Dining brands are using Twitter not only to increase reach, improve sentiment, and boost engagement – but also to drive conversions."
Thème général (contenu, image, etc.): Tweets
Recommandations et bonnes pratiques: "People on Twitter are a prime audience for dining brands, because when they crave a slice or a sandwich, they’re more likely than the average person to use an app to place an order. Dining enthusiasts on Twitter download nearly 50% more dining apps — and spend 45% more money on them — than consumers who don’t use the platform."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Encourager les marques de restauration à investir Twitter
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Thèmes: Utiliser des fonctionnalités affectives
Catégorie: Utiliser des fonctionnalités affectives
Images: Null
Cas/exemples/illustrations: " In 2014, @Wendys told us it engaged millennials and achieved sentiment change by transforming Tweets about its Pretzel Bacon Cheeseburger into @BoyzIIMen love songs. More recently, @OliveGarden started using Twitter to reinforce its reputation as a date night destination. The national chain invited people to Tweet with the hashtag #AskAlfredo to get romantic advice, and many are taking them up on it."
Contraintes: Null
Interdictions: Null
Sanctions: Null