18 trends that highlight fundamental shifts in culture · EMOTICONES

Nom page

18 trends that highlight fundamental shifts in culture

URL

https://blog.x.com/en_us/topics/insights/2019/18-trends-that-highlight-fundamental-shifts-in-culture

Date de publication

2019-11-04

Date de consultation

2024-11-07

Mots-clés

Sentiment
Santé mentale

Verbatims affectifs

"We’ve packaged all of these cultural insights into an immersive website, which we are unveiling today, and created a dedicated “Trend Pack” for each of the 18 trends that dives deep into conversation growth, key drivers, related hashtags, emoji sentiment...and of course, Tweets."

Thème général (contenu, image, etc.)

Analyse des sentiments
Tweet

Recommandations et bonnes pratiques

"We’re sharing these insights to help marketers stay on the leading edge of culture, and get a deeper understanding of what’s starting to matter more to consumers. Our goal is to inspire powerful and award-winning campaigns in 2020."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Utiliser Twitter comme un outil pouvant mesurer les sentiments (appliqué à la santé mentale)

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition

Thèmes

Créer un lien avec son audience

Catégorie

Utiliser les émotions comme données de recherche

Images

15.Headspace

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

"Methodology: From January 1, 2016 through June 30, 2019, billions of Tweets were analyzed to uncover the most-used hashtags, then mapped to cluster themes of conversation. Through both human coding and machine learning, commonplace topics like politics and sports were removed, and significant growth areas and contextual shifts in conversation identified. With the help of cultural insights experts at CrowdDNA, 18 emerging trends were uncovered. Tools used: Twitter Internal, Crimson Hexagon, and Talkwalker. Tweet volumes at monthly increments, geo-filtered for US market, growth stats compare Q2/2019 vs. Q1/2016."