18 trends that highlight fundamental shifts in culture · EMOTICONES

Nom page

18 trends that highlight fundamental shifts in culture

URL

https://blog.x.com/en_us/topics/insights/2019/18-trends-that-highlight-fundamental-shifts-in-culture

Date de publication

2019-11-04

Date de consultation

2024-11-07

Mots-clés

Sentiment
Santé mentale

Verbatims affectifs

"Well-being: The human desire to live a happy, healthy life continues to be a cultural priority, but the focus has shifted from the outside in. Where body image, diet, and physical appearance once dominated the conversation, a healthy mind and whole-body wellness are starting to take center stage. Trends in this theme: Data-Driven Bodies | Holistic Health | Being Well Together"

Thème général (contenu, image, etc.)

Analyse des sentiments
Tweet

Recommandations et bonnes pratiques

"We’re sharing these insights to help marketers stay on the leading edge of culture, and get a deeper understanding of what’s starting to matter more to consumers. Our goal is to inspire powerful and award-winning campaigns in 2020."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Utiliser Twitter comme un outil pouvant mesurer les sentiments (appliqué à la santé mentale)

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition

Thèmes

Encadrer l'expression des émotions

Catégorie

Veiller au bien-être/santé mentale

Images

15.Headspace

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

"Methodology: From January 1, 2016 through June 30, 2019, billions of Tweets were analyzed to uncover the most-used hashtags, then mapped to cluster themes of conversation. Through both human coding and machine learning, commonplace topics like politics and sports were removed, and significant growth areas and contextual shifts in conversation identified. With the help of cultural insights experts at CrowdDNA, 18 emerging trends were uncovered. Tools used: Twitter Internal, Crimson Hexagon, and Talkwalker. Tweet volumes at monthly increments, geo-filtered for US market, growth stats compare Q2/2019 vs. Q1/2016."