3 things to consider when vetting social listening tools · EMOTICONES

Nom page: 3 things to consider when vetting social listening tools
URL: https://blog.x.com/en_us/topics/insights/2019/twitter-blog-vetting-social-listening-tools
Date de publication: 2019-09-10
Date de consultation: 2024-11-07
Mots-clés: Sentiment
Emotion
Verbatims affectifs: "At the heart of any social listening social listening tool is text analysis: the techniques used to understand, organize, and apply sentiment and emotion to text."

"What level of detail is the text analyzed: paragraph, sentence or phrase? At what level is sentiment and emotion applied? Does the vendor guarantee a minimum accuracy, and if so, how is it measured? How is the sentiment scored, and can you override it?"
Thème général (contenu, image, etc.): Analyse des sentiments
Tweet
Recommandations et bonnes pratiques: "What if you could take your research to the next level and uncover even deeper insights in real time? Today, an unprecedented number of people - including your customers, prospects, competitors and other stakeholders - are freely sharing their experiences, interests and opinions publicly, in real time, on Twitter. Twitter is the largest, publicly available, searchable archive of human-generated thought ever. It’s the world’s largest focus group. Are you ready to start listening?"
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Utiliser Twitter comme un outil pouvant mesurer les sentiments
Type d'utilisation de l'émotion (Prescription/autodéfinition): Autodéfinition
Thèmes: Créer un lien avec son audience
Catégorie: Utiliser les émotions comme données de recherche
Images: Null
Cas/exemples/illustrations: Null
Contraintes: Null
Interdictions: Null
Sanctions: Null