8 ways brands can create Twitter content around the World Cup · EMOTICONES

Nom page: 8 ways brands can create Twitter content around the World Cup
URL: https://blog.x.com/en_gb/topics/marketing/2018/twitter-worldcup-user-research
Date de publication: 2018-05-06
Date de consultation: 2024-11-12
Mots-clés: Joie
Verbatims affectifs: "Twitter users are happy hearing from brands about the World Cup
The good news for many brands is football fans are happy to engage with marketing content around the tournament. This is true globally, as well as in the UK."
Thème général (contenu, image, etc.): Tweets
Recommandations et bonnes pratiques: "On Twitter, one of the best opportunities to engage is by sponsoring events in real-time. Although all of our top sponsorship packages for live coverage were quickly sold, there are many more ways to get involved (see 8). "
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Encourager l'engagement des utilisateur.rice.s avec le marketing sportif
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Thèmes: Créer un lien avec son audience
Catégorie: Créer un lien authentique avec son audience
Images: Null
Cas/exemples/illustrations: Null
Contraintes: Null
Interdictions: Null
Sanctions: Null