The German election on Twitter

Nom page

The German election on Twitter

URL

https://blog.x.com/en_us/a/2013/the-german-election-on-twitter

Date de publication

2013-10-02

Date de consultation

2024-11-12

Mots-clés

Sentiment

Verbatims affectifs

"Throughout the German “Bundestagswahl 2013” (official hashtag #btw13) Twitter was the place where the live, public discussion around political topics and events took place, becoming an important communications channel for parties and politicians alike. It also became the place to measure the sentiment of the electorate and to gauge which topics were most important at any given moment."

"BILD, Germany’s largest newspaper, produced the BILD-Twittermeter, measuring positive and negative sentiment around the two candidates based on Tweets."

Thème général (contenu, image, etc.)

Tweets

Recommandations et bonnes pratiques

"Twitter data identifies top election topics
To identify the topics that resonated most with German citizens, @ZeitOnline analyzed Twitter data to measure engagement. The “Twitter-Monitor”, produced in cooperation with a research project from the Centre for digital cultures at the University of Lüneburg and @Tame_it, also shows how the conversation around particular topics developed, and who was talking, whether it was politicians, journalists, organizations or voters."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Mesurer les sentiments envers les candidats dans un contexte d'éléction

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Utiliser les émotions comme données de recherche

Images

17.German election

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null