Insights Tips for making Twitter your home for the holidays in 2017 · EMOTICONES

Nom page

Insights
Tips for making Twitter your home for the holidays in 2017

URL

https://blog.x.com/en_ca/topics/insights/2017/Twitter_holidays_2017

Date de publication

2017-07-28

Date de consultation

2024-11-12

Mots-clés

Joie
Emotion

Verbatims affectifs

"Tap into the gift-giving spirit: Campaigns centered around the theme of gift-giving showed better results than gift-receiving or family themed ads, with +27% consideration, 3X happiness (a predictor of viral ads), and the longest dwell time."

"Focus on the product: Emotion isn’t enough. Ads also need to be informative and easy to understand. Ads with a product focus showed +13% increase in attention and +14% in brand connection (vs. ads without a product focus)."

"Avoid too much emphasis on ‘the deal’: Who doesn’t love a deal? Deals and promotions are great, but they shouldn’t overshadow the holiday spirit. Too much emphasis on the promotion can decrease emotional engagement and attention. "

Thème général (contenu, image, etc.)

Tweets

Recommandations et bonnes pratiques

"To better understand what makes a great, thumb-stopping, impactful holiday campaign on Twitter, we recently conducted eye tracking and facial coding research. The results identified four main themes:"

"Christmas will be here us before we know it… and it’ll happen on Twitter. ‘Tis the season to be proactive, be a part of the festive conversation, inspire gift ideas, and give Canadians the information they need for holiday shopping success."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Conseiller les marques pour opter pour des campagnes impactantes à l'approche des fêtes

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Créer un lien authentique avec son audience

Images

Null

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

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