Your TV x Twitter guide to the Upfronts
- Nom page
- Your TV x Twitter guide to the Upfronts
- URL
- https://blog.x.com/en_us/a/2015/your-tv-x-twitter-guide-to-the-upfronts
- Date de publication
- 2015-05-08
- Date de consultation
- 2024-11-12
- Mots-clés
- Emotion
- Verbatims affectifs
- "Minute-by-minute TV x Twitter activity can reflect levels of engagement (emotion, memory and attention) among total program audiences with an 80% correlation, providing a new metric for identifying and prioritizing the shows, moments and characters that resonate."
- Thème général (contenu, image, etc.)
- Tweets
- Recommandations et bonnes pratiques
-
"Twitter is an invaluable resource for networks seeking to understand how audiences (on and off of Twitter) engage with shows. Nielsen research has demonstrated how networks can use Twitter as a tool for data-driven decision making"
"Twitter attracts millions of TV fans looking for a rich, interactive experience on what has become, in essence, the world’s largest living room couch. The TV x Twitter audience cohort is valuable in and of itself but also represents the TV population as a whole - offering a wealth of insights to brands and media partners alike." - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Encourager les marques analyser les émotions (en lien avec la TV)
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Utiliser les émotions comme données de recherche
- Images
- Null
- Cas/exemples/illustrations
- Null
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
Fait partie de Your TV x Twitter guide to the Upfronts