Your TV x Twitter guide to the Upfronts · EMOTICONES

Nom page: Your TV x Twitter guide to the Upfronts
URL: https://blog.x.com/en_us/a/2015/your-tv-x-twitter-guide-to-the-upfronts
Date de publication: 2015-05-08
Date de consultation: 2024-11-12
Mots-clés: Emotion
Verbatims affectifs: "Minute-by-minute TV x Twitter activity can reflect levels of engagement (emotion, memory and attention) among total program audiences with an 80% correlation, providing a new metric for identifying and prioritizing the shows, moments and characters that resonate."
Thème général (contenu, image, etc.): Tweets
Recommandations et bonnes pratiques: "Twitter is an invaluable resource for networks seeking to understand how audiences (on and off of Twitter) engage with shows. Nielsen research has demonstrated how networks can use Twitter as a tool for data-driven decision making"

"Twitter attracts millions of TV fans looking for a rich, interactive experience on what has become, in essence, the world’s largest living room couch. The TV x Twitter audience cohort is valuable in and of itself but also represents the TV population as a whole - offering a wealth of insights to brands and media partners alike."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Encourager les marques analyser les émotions (en lien avec la TV)
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Thèmes: Créer un lien avec son audience
Catégorie: Utiliser les émotions comme données de recherche
Images: Null
Cas/exemples/illustrations: Null
Contraintes: Null
Interdictions: Null
Sanctions: Null