Twitter celebrates users and brands around the world at #CannesLions
- Nom page
- Twitter celebrates users and brands around the world at #CannesLions
- URL
- https://blog.x.com/en_us/a/2012/twitter-celebrates-users-and-brands-around-the-world-at-canneslions
- Date de publication
- 2012-06-26
- Date de consultation
- 2024-11-12
- Mots-clés
- Emotion
- Verbatims affectifs
- "Today’s most successful marketers harness the immediacy and emotion of these conversations to make authentic connections with consumers. "
- Thème général (contenu, image, etc.)
- Tweets
- Recommandations et bonnes pratiques
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"Even better, brands can extend the life of offline campaigns by integrating Twitter across live events and TV ads to stimulate conversations that translate into free earned media. "
"Last week, a small group of Twitter employees attended the Cannes Lions Festival of Creativity to meet with advertisers from across the globe and discuss plans to expand our advertising business in nearly 50 countries by the end of this year. In response to tremendous advertiser interest in one of our fastest growing markets, we will begin to offer Promoted Products to marketers across Latin America this summer, and later in the year, we’ll open our first office in Brazil.We will also begin to offer our products to marketers in Germany, France, Italy, Spain and the Netherlands starting this summer. This will be the start of a sustained effort to expand our footprint in key markets around the world. " - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Encourager les marques à susciter des connexions émotionnelles avec les audiences
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Créer un lien authentique avec son audience
- Images
- Null
- Cas/exemples/illustrations
- "The common theme for brands like Cadbury, P&G’s Tide, Burberry, H&M, Audi and Porsche: ads on Twitter aren’t an interruption; they are part of the conversation. "
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
Fait partie de Twitter celebrates users and brands around the world at #CannesLions