Why social data is key for brands in COVID-19
- Nom page
- Why social data is key for brands in COVID-19
- URL
- https://blog.x.com/en_us/topics/insights/2020/why-social-data-is-key-for-brands-in-COVID-19
- Date de publication
- 2020-05-14
- Date de consultation
- 2024-11-12
- Mots-clés
- Sentiment
- Verbatims affectifs
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"What’s interesting about the conversation we’re seeing on Twitter is that it gives us insight into how people are feeling and what they are doing to cope"
"A lot of our clients are really keen to broadly understand how people are feeling, because striking the right tone with their content, the campaigns and products is so key at the moment" - Thème général (contenu, image, etc.)
- Tweets
- Recommandations et bonnes pratiques
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"With social data, brands have a clearer picture of what customers expect and need in the time of COVID-19.
Listening to and understanding the conversations on Twitter can provide brands insights into how to communicate with customers during these times. "
"Looking ahead, brands should use their Twitter data to help shape their marketing content and stay up to date on the pulse of the conversation. " - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Encourager les marques analyser les émotions
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Utiliser les émotions comme données de recherche
- Images
- Null
- Cas/exemples/illustrations
- Null
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
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