Company #SeeEverySide

Nom page

Company
#SeeEverySide

URL

https://blog.x.com/en_us/topics/company/2017/see-every-side

Date de publication

2017-06-19

Date de consultation

2024-11-13

Mots-clés

Sentiment

Verbatims affectifs

"We asked our most passionate customers what they love most about Twitter, what makes Twitter special for them.
What they said was powerful: Twitter lets me see what’s happening from every point of view, all perspectives, every side. Whether it be music, sports, news or entertainment, being able to see every side of a topic, makes Twitter unlike any other platform or service in the world.
Our new campaign aims to capture that very sentiment as we kick off on TV tonight with @chancetherapper. Chance’s authentic use of Twitter is powerful as is his fandom and the conversation that surrounds him. We spotlight the voices of fans, press, influencers and artists - every side of the conversation - at the speed of Twitter."

Thème général (contenu, image, etc.)

Twitter

Recommandations et bonnes pratiques

"Last year, we set out to clearly define who we are and express the uniqueness and power of our brand. We started by speaking with the people who love Twitter and use it every day, and we emerged with something that wasn’t new but rather what we’ve always been."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Partager les opinions positifs des utilisateur.rices de Twitter

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition

Thèmes

Associer les plateformes à la diffusion de la joie

Catégorie

Définir la plateforme de façon positive

Images

Null

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null