#BrandsTalkTwitter ⁠— How Greggs’ cheeky tone of voice paid off · EMOTICONES

Nom page: #BrandsTalkTwitter ⁠— How Greggs’ cheeky tone of voice paid off
URL: https://blog.x.com/en_gb/topics/marketing/2019/brands-talk-twitter-how-greggs-cheeky-tone-of-voice-paid-off
Date de publication: 2019-08-14
Date de consultation: 2024-11-13
Mots-clés: Sentiment
Verbatims affectifs: "What is the most important thing to bear in mind before you Tweet?
- Is the tone of voice right for us?
- Is the asset the best quality it can be?
- Is it relevant to what the audience is thinking or feeling (i.e. why would they care?)
- Is it shareable? (if you saw it, would you show your mate?)
- Does the topic feel natural for us to talk about? (don’t try and force an association that isn’t there)
Thème général (contenu, image, etc.): Tweets
Recommandations et bonnes pratiques: "It’s easy to fall into the trap of broadcasting generic commercial messaging, hoping that it’ll drive sales or get the visibility you need. After a while though, this content just becomes white noise. Social media is about being entertained, so we always try to ask ourselves if it’s something our audience will enjoy seeing. That way, our followers won’t mind if we do try and sell them a product every so often."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Encourager les marques à s'intéresser aux sentiments des usager.es
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Thèmes: Créer un lien avec son audience
Catégorie: Créer un lien authentique avec son audience
Images: Null
Cas/exemples/illustrations: Null
Contraintes: Null
Interdictions: Null
Sanctions: Null