Nielsen: Twitter x TV activity levels indicate total audience engagement · EMOTICONES

Nom page: Nielsen: Twitter x TV activity levels indicate total audience engagement
URL: https://blog.x.com/en_us/a/2015/nielsen-twitter-x-tv-activity-levels-indicate-total-audience-engagement
Date de publication: 2015-03-09
Date de consultation: 2024-11-13
Mots-clés: Emotion
Verbatims affectifs: " @NielsenSocial then compared the results to minute-by-minute Twitter activity for the same shows and found a strong correlation (79.5%) with neurological engagement, which was defined as a combination of emotion, memory and attention."

"Neurological engagement was measured as the sum of indices of emotion, memory, and attention. "
Thème général (contenu, image, etc.): Recherche (en lien avec la TV)
Recommandations et bonnes pratiques: "The findings present the industry’s first statistical evidence of correlation between levels of Twitter x TV conversation around live program airings and engagement for general audiences. In other words, Twitter x TV activity is representative of how engaged general TV audiences are with programming."

"We’ve seen how Twitter can influence TV behavior, build audiences and drive action, but this new research emphasizes Twitter’s utility as an insightful tool for data-driven decision making, not only on Twitter, but also around general viewing audiences."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Partager les résultats d'une recherche sur les tweets en lien avec la TV
Type d'utilisation de l'émotion (Prescription/autodéfinition): Autodéfinition
Thèmes: Créer un lien avec son audience
Catégorie: Utiliser les émotions comme données de recherche
Images: Null
Cas/exemples/illustrations: Null
Contraintes: Null
Interdictions: Null
Sanctions: Null