How smartphone users engage on Twitter: three key findings · EMOTICONES

Nom page: How smartphone users engage on Twitter: three key findings
URL: https://blog.x.com/en_us/a/2014/how-smartphone-users-engage-on-twitter-three-key-findings
Date de publication: 2014-09-10
Date de consultation: 2024-11-13
Mots-clés: Sentiment
Verbatims affectifs: "How can phone and service providers use Twitter to engage and influence customers and enhance brand sentiment throughout the purchase process? "

"Interaction is also important to Twitter users: 17% have conversed with a smartphone or wireless provider brand via Twitter, compared to only 7% on the average social network. Most users (63%) who received a response from a telecom brand said it made them feel more positive towards the brand."
Thème général (contenu, image, etc.): Recherche (smarthphone user)
Recommandations et bonnes pratiques: "Brand content on Twitter spurs action. Four in 10 users said they had taken action after seeing information from a smartphone or wireless service brand on Twitter, whether they followed the brand, visited its site or searched for it online."

"Tip: Find positive ways to engage and reward users regularly. In this Tweet, @HTC accomplishes both."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Encourager les marques de smartphone à connecter avec leurs utilisateur.rice.s sur Twitter
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Thèmes: Créer un lien avec son audience
Catégorie: Utiliser les émotions comme données de recherche
Images: Null
Cas/exemples/illustrations: Null
Contraintes: Null
Interdictions: Null
Sanctions: Null