Introducing Broad Match for Keyword Targeting · EMOTICONES

Nom page

Introducing Broad Match for Keyword Targeting

URL

https://blog.x.com/en_us/a/2013/introducing-broad-match-for-keyword-targeting

Date de publication

2013-12-11

Date de consultation

2024-11-14

Mots-clés

Sentiment

Verbatims affectifs

"More recently, we’ve also added features like sentiment filtering and negative keyword match to support the increasingly sophisticated needs around keyword targeting."

Thème général (contenu, image, etc.)

filtrage des sentiments

Recommandations et bonnes pratiques

"Earlier this year we launched keyword targeting in timelines, which allows Twitter advertisers to connect with an audience based on keywords mentioned in their Tweets and the Tweets they engage with. Since then, many advertisers have leveraged this tool to reach users with the right intent, at the right moment, and in the right context."

"Twitter users have conversations about topics in a number of different ways, and the same intent can be expressed by using synonyms, different spellings, or Twitter-specific lingo. Broad match makes it easier for advertisers to reach users having these conversations by automatically expanding their targeted keywords to include related terms."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Rendre possible le filtrage des sentiments pour permettre aux annonceurs de rentrer en contact avec leurs audiences

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Utiliser des fonctionnalités affectives

Catégorie

Utiliser des fonctionnalités affectives

Images

27.Love cafe

Cas/exemples/illustrations

"For example, a coffee shop that wants to reach coffee enthusiasts can run a campaign targeting the broad match keywords “love coffee.” This would allow them to connect with users who are tweeting or engaging with Tweets containing the keywords “luv coffee” or “love latte”."

Contraintes

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Interdictions

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Sanctions

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