Give it up for the Aussie winners in the first annual #TwitterAwards
- Nom page
- Give it up for the Aussie winners in the first annual #TwitterAwards
- URL
- https://blog.x.com/en_au/topics/events/2016/Give-it-up-for-the-Aussie-winners-in-the-first-annual-TwitterAwards
- Date de publication
- 2016-11-10
- Date de consultation
- 2024-11-14
- Mots-clés
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Mood
Sentiment
Colère - Verbatims affectifs
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"With the “you’re not you when you’re hungry” brand story in mind, @SnickersAU discovered that the mood of Twitter gets surlier between meal times. Yes, even the internet gets hangry.
The Snickers Hungerithm, an algorithm that monitored Twitter’s collective mood and sentiment, came to the rescue. When the mood on Twitter was chill, the price of a Snickers at 7-Eleven stayed at AU$1.75. But when the mood plummeted, so did the price. The angrier the internet became, the cheaper Snickers got. The Hungerithm connected social promotion to in-store purchases by allowing people to check Twitter’s mood every 10 minutes and claim coupons on their phones." - Thème général (contenu, image, etc.)
- #TwitterAwards
- Recommandations et bonnes pratiques
- "Saying that we’re happy to announce the winners of the first #TwitterAwards is a huge understatement. These awards recognise the marketers, the ideas people, the innovators and the creators all over the world, who work tirelessly to create ingenious campaigns. The winners taking home trophies are simply the best of the best, and we’re proud to say that Aussie campaigns are front and centre!"
- Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Récompenser les meilleures idées de campagnes de marque
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Autodéfinition
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Récompenser les marques créant des connexions émotionnelles
- Images
- Null
- Cas/exemples/illustrations
- Null
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
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