Give it up for the Aussie winners in the first annual #TwitterAwards · EMOTICONES

Nom page

Give it up for the Aussie winners in the first annual #TwitterAwards

URL

https://blog.x.com/en_au/topics/events/2016/Give-it-up-for-the-Aussie-winners-in-the-first-annual-TwitterAwards

Date de publication

2016-11-10

Date de consultation

2024-11-14

Mots-clés

Mood
Sentiment
Colère

Verbatims affectifs

"With the “you’re not you when you’re hungry” brand story in mind, @SnickersAU discovered that the mood of Twitter gets surlier between meal times. Yes, even the internet gets hangry.
The Snickers Hungerithm, an algorithm that monitored Twitter’s collective mood and sentiment, came to the rescue. When the mood on Twitter was chill, the price of a Snickers at 7-Eleven stayed at AU$1.75. But when the mood plummeted, so did the price. The angrier the internet became, the cheaper Snickers got. The Hungerithm connected social promotion to in-store purchases by allowing people to check Twitter’s mood every 10 minutes and claim coupons on their phones."

Thème général (contenu, image, etc.)

#TwitterAwards

Recommandations et bonnes pratiques

"Saying that we’re happy to announce the winners of the first #TwitterAwards is a huge understatement. These awards recognise the marketers, the ideas people, the innovators and the creators all over the world, who work tirelessly to create ingenious campaigns. The winners taking home trophies are simply the best of the best, and we’re proud to say that Aussie campaigns are front and centre!"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Récompenser les meilleures idées de campagnes de marque

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition

Thèmes

Créer un lien avec son audience

Catégorie

Récompenser les marques créant des connexions émotionnelles

Images

Null

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null