What’s Trending – Lo-fi Video: Low Production Equals High Impact
- Nom page
- What’s Trending – Lo-fi Video: Low Production Equals High Impact
- URL
- https://business.instagram.com/blog/trends-low-production-video
- Date de publication
- 2020-12-21
- Date de consultation
- 2024-09-26
- Mots-clés
-
Sentiment
Authentique - Verbatims affectifs
- "Lo-fi style video — or videos with a DIY look and feel — is trending amongst businesses and brands looking to engage customers on an authentic level. "
- Thème général (contenu, image, etc.)
- Vidéos
- Recommandations et bonnes pratiques
-
"Whether it’s Reels, behind-the-scenes Stories, or first-person IGTV videos, the style used by most Instagrammers is popping up in everything from organic DIY videos to Super Bowl ads. The takeaway? Customers enjoy content that feels approachable and unpolished. "
" Not sure where to start? Learn how to engage and build a community by taking this course." - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Créer de l'engagement par le biais de vidéos brutes et authentiques
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Catégorie
- Créer un lien avec son audience
- Images
- Créer un lien authentique avec son audience
- Cas/exemples/illustrations
- Null
- Contraintes
- "Japanese stationery business Wakibungu takes a page out of the DIY planner movement by using lo-fi videos of curated planners and organizers that feature their products. IGTV gives businesses the chance to show longer form videos, like this hyperlapse tutorial on how to create straight lines for your planner. "
- Null
- Sanctions
- Null
- Commentaires
- Null
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