What’s Trending – Lo-fi Video: Low Production Equals High Impact

Nom page

What’s Trending – Lo-fi Video: Low Production Equals High Impact

URL

https://business.instagram.com/blog/trends-low-production-video

Date de publication

2020-12-21

Date de consultation

2024-09-26

Mots-clés

Sentiment
Authentique

Verbatims affectifs

"Lo-fi style video — or videos with a DIY look and feel — is trending amongst businesses and brands looking to engage customers on an authentic level. "

Thème général (contenu, image, etc.)

Vidéos

Recommandations et bonnes pratiques

"Whether it’s Reels, behind-the-scenes Stories, or first-person IGTV videos, the style used by most Instagrammers is popping up in everything from organic DIY videos to Super Bowl ads. The takeaway? Customers enjoy content that feels approachable and unpolished. "

" Not sure where to start? Learn how to engage and build a community by taking this course."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Créer de l'engagement par le biais de vidéos brutes et authentiques

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Catégorie

Créer un lien avec son audience

Images

Créer un lien authentique avec son audience

Cas/exemples/illustrations

Null

Contraintes

"Japanese stationery business Wakibungu takes a page out of the DIY planner movement by using lo-fi videos of curated planners and organizers that feature their products. IGTV gives businesses the chance to show longer form videos, like this hyperlapse tutorial on how to create straight lines for your planner. "

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Sanctions

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Commentaires

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