What's Next 2023 Trend Report

Nom page

What's Next 2023 Trend Report

URL

https://newsroom.tiktok.com/en-sg/whats-next-2023-trend-report-sg

Date de publication

2022-12-19

Date de consultation

2024-09-27

Mots-clés

Joie
Humour

Verbatims affectifs

"Making Space for Joy
There's no shortage of self-care advice and initiatives out there, yet people are still burning out. So they're seeking meaningful self-care amidst an endless cycle of public health issues, burnout at work and personal hardships.

TikTok fosters endless opportunities to spread joy, and among TikTok users who took an action off-platform as a result of TikTok, 90% said the platform makes them happy and never gets boring(2). This is key for brands looking to make more meaningful connections with their audiences. In 2023, messaging on TikTok - and beyond - should align with the community's desire for levity, and empower them to make more room for joy in their lives.

Whether it's the growth of meme culture - providing a language for people to bond over humor; people sharing wellbeing "life hacks" - every day strategies that empower people to make space for themselves whenever they need; or a creator highlighting how they reward themselves at any budget level, people are dedicating space and time for joy in the way the best suits them."

Thème général (contenu, image, etc.)

Publications
Meme

Recommandations et bonnes pratiques

"Creating TikTok content that helps people carve out joy for themselves - or even provides joy through humor, relaxation and relatable points of view - could be the difference for brands in 2023."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Encourager les marques à comprendre les tendances et envies des utilisateur.rice.s et à mettre à profit l'usage de la joie

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Préscription

Thèmes

Associer les plateformes à la diffusion de la joie

Catégorie

Définir la plateforme de façon positive

Cas/exemples/illustrations

"EA Games captured this brilliantly in a recent campaign that rose awareness of their in-game Sims Sessions concert series. The campaign invited users to make videos that put their own creative spin on singing in the game's native, iconic Simlish language. The result was a uniquely fun opportunity that mobilized passionate gamers to share organic content and attract new interest to The Sims. You can learn more about the campaign by watching out TikTok Made Me Play It gaming summit here."

Contraintes

Null

Interdictions

Null

Sanctions

Null