Bending Reality: TikTok What's Next 2024 Shopping Trend Report · EMOTICONES

Nom page

Bending Reality: TikTok What's Next 2024 Shopping Trend Report

URL

https://newsroom.tiktok.com/en-us/whats-next-shopping-trend-report

Date de publication

2024-08-07

Date de consultation

2024-09-28

Mots-clés

Joie
Emotions
Désir

Verbatims affectifs

"Now, people are intentionally spending through "loud budgeting", adopting fun-flation - spending big on what brings them joy - and building buy-it-for-life communities, willing opportunities, and bending reality, no matter their wallet size."

"Shopping trends on TikTok are rooted in "What's Next" culture - where the Creative Bravery mindset of the community, fueled by a blend of curiosity, imagination, vulnerability and courage intersects with more mindful, effective, and strategic spending habits where shoppers are using TikTok to bend their reality, adapting to evolving needs for joy, community and trust."

"Today's shoppers are motivated by joy, curiosity, and a desire for long-term value, prioritizing genuine brand relationships over superficial interactions."

"Our community embraces a lighthearted and hopeful approach as they share moments of joy and highlight brands that contribute to these positive glimmers. Shoppers are more selective with their spending and are seeking out brands bending their yearning for joy into shopping that gives them relief from an overwhelming market.

Thème général (contenu, image, etc.)

Publications
Publicités

Recommandations et bonnes pratiques

"In this new shopping landscape, it is imperative for brands to rise to the occasion and support overstimulation. "

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Créer de la fidélité chez les utilisateur.rice.s par le biais des émotions

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Préscription

Thèmes

Associer les plateformes à la diffusion de la joie

Catégorie

Définir la plateforme de façon positive

Images

Null

Cas/exemples/illustrations

"Brands like Kinder World are turning to ongoing actions and content that reflects their brand values outside of traditional flashy campaigns but signals to audiences who they really are and what they care about."

Contraintes

Null

Interdictions

Null

Sanctions

Null