TikTok and Six Nations Rugby agree new partnership with online safety focus
- Nom page
- TikTok and Six Nations Rugby agree new partnership with online safety focus
- URL
- https://newsroom.tiktok.com/en-gb/tiktok-and-six-nations-rugby-agree-new-partnership-with-online-safety-focus
- Date de publication
- 2024-01-18
- Date de consultation
- 2024-09-28
- Mots-clés
- Haine
- Verbatims affectifs
- "Running throughout both the men's and women's Guinness Six Nations, Swipe Out Hate aims to protect rugby fans on TikTok from anyone who seeks to spread hate and division, and educate the community about TikTok's range of reporting tools to prevent harmful behaviour on the platform."
- Thème général (contenu, image, etc.)
- Campagne anti-haine
- Recommandations et bonnes pratiques
- "With our #SwipeOutHate campaign, we're shining a light on the measures we've put in place to ensure TikTok is a positive environment for rugby fans everywhere." "
- Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Empécher les discours de haine de se diffuser sur la plateforme pour protéger les fans de rugby
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Autodéfinition
- Thèmes
- Encadrer l'expression des émotions
- Catégorie
- Diffuser des campagnes anti-haine
- Images
- Null
- Cas/exemples/illustrations
- "The #SixNationsRugby hashtag, the home of Guinness Six Nations content in-app, currently stands at over nine billion views, and the official @sixnationsrugby channel has reached over half a million followers. The #womensrugby TikTok hashtag has over 900M views, with 159,000 followers of the @womenssixnations TikTok channel and 2.3 million likes so far."
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
Fait partie de TikTok and Six Nations Rugby agree new partnership with online safety focus