What's Next 2023 Trend Report

Nom page

What's Next 2023 Trend Report

URL

https://newsroom.tiktok.com/en-ca/whats-next-2023-trend-report-ca

Date de publication

2022-12-15

Date de consultation

2024-09-30

Mots-clés

Joie

Verbatims affectifs

"Making Space for Joy"

"Half (50%) of TikTok community members say TikTok boosts their mood and makes them feel happy and / or positive(3), with a further two in five (41%) believing 'lifting their spirits' is key in motivating them to make a purchase(4). This is key for brands weighing up how best to engage their audiences against the broader context. In 2023, messaging on TikTok - and beyond - should speak to this desire for levity and encourage people to make more room for themselves."

"Creating TikTok content that helps people carve out joy for themselves - or even provides joy through humour, relaxation and relatable points of view - could be the difference for brands in 2023."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Creating TikTok content that helps people carve out joy for themselves - or even provides joy through humour, relaxation and relatable points of view - could be the difference for brands in 2023."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Encourager les marques à faire usage de la joie dans leurs publications

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Préscription

Thèmes

Associer les plateformes à la diffusion de la joie

Catégorie

Définir la plateforme de façon positive

Images

Null

Cas/exemples/illustrations

"BMW captured this brilliantly with its drive for creativity on the platform. They worked with K-Pop musician and TikTok creator Henry to make a custom song - using sounds from the BMW eDRIVE, like tapping on the hood or plugging in the electric charger."

Contraintes

Null

Interdictions

Null

Sanctions

Null