New report by Ipsos shows Europeans turn to TikTok for cultural discovery and creative self-expression
- Nom page
- New report by Ipsos shows Europeans turn to TikTok for cultural discovery and creative self-expression
- URL
- https://newsroom.tiktok.com/en-eu/new-report-by-ipsos-shows-europeans-turn-to-tiktok-for-cultural-discovery-and-creative-self-expression
- Date de publication
- 2023-03-15
- Date de consultation
- 2024-09-30
- Mots-clés
- Empathie
- Verbatims affectifs
- "TikTok connects people and communities across Europe, builds empathy and understanding, transcends boundaries, and shapes culture."
- Thème général (contenu, image, etc.)
- Rapport de recherche
- Recommandations et bonnes pratiques
- "These are among the findings featured in Unlocking Culture in Europe, a report that looks into how TikTok is enabling European users' access to and participation in different forms of culture and creating communities."
- Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Comprendre les usages des communautés européennes
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Générer de l'empathie pour interagir avec l'audience
- Images
- Null
- Cas/exemples/illustrations
- "Popular creators such as Kelly Louise Killjoy (Denmark) help contribute to this community-building through culture."
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
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