How CommunityToks create safe spaces for authentic connection, creativity and joy · EMOTICONES

Nom page

How CommunityToks create safe spaces for authentic connection, creativity and joy

URL

https://www.tiktok.com/business/en-US/blog/communitytoks-authentic-connection-creativity-joy?ab_version=experiment_1

Date de publication

2021-11-19

Date de consultation

2024-10-02

Mots-clés

Joie
Authentique

Verbatims affectifs

"We've long said that our mission at TikTok is to inspire creativity and bring joy."

"Driving this engagement means being authentic. Use TikTok like a TikToker, and start with CommunityToks."

"Create hyper-relevant, native content that speaks authentically to those communities. Once you feel like you understand the various CommunityToks that work for your brand, invest in a content strategy that creates native TikTok videos that feel like a friendly neighbor in that CommunityTok."

Thème général (contenu, image, etc.)

Publications
CommunityToks
#ForYou Page

Recommandations et bonnes pratiques

"All you need to do is be yourself and your CommunityToks will find you."

"Driving this engagement means being authentic. Use TikTok like a TikToker, and start with CommunityToks. Here's how it works:
— Respect and honor the ways of the CommunityTok to identify which might be a best fit for your brand. Watch and observe what each individual CommunityTok cares about and immerse yourself in the content to understand the way they might uniquely express themselves.
— Listen and actively engage in the trends, topics, and needs of each individualized CommunityTok. Dive deep into CommunityTok hashtags, read comment to understand inside jokes and lingo, explore sounds / effects used by the community, and build bridges through common interests shared by relevant CommunityToks.(...)"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Inciter les utilisateur.rice.s à utiliser Tiktok pour trouver leurs communautés

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Créer un lien authentique avec son audience

Images

10.TikTokers

Cas/exemples/illustrations

"Are you a forager? Do you just absolutely love spooky season? Are you a fan of a nice, tidy home? Or maybe you're a bride who loves a good bowl of soup while traversing the country in your custom van on the hunt for UFOs? Well then, welcome to TikTok."

"Or perhaps you are sharing your journey and coming out as a proud member of the LGBTQ+ community. Before you know it, you will find your chosen family and be embraced by the vibrant, accepting, and incredibly fun community that is #LGBTQ on TikTok."

Contraintes

Null

Interdictions

Null

Sanctions

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