Sparking Aussie Joy

Nom page

Sparking Aussie Joy

URL

https://www.tiktok.com/business/library/CDNAxTikTok_Sparking_Aussie_Joy_WhitePaper.pdf

Date de publication

2022

Date de consultation

2024-10-02

Mots-clés

Joie
Emotion

Verbatims affectifs

"7 in 10 users
visit TikTok when they want to feel joy
– TikTok User Engagement Study, Nielsen, 2021"

"73% of people
on TikTok say they felt happier after logging on
- Authenticity, Happiness and Joy, Flamingo Group, 2021"

"While joy is a universal and age-old emotion, the codes of joy we’ve sought to identify all sit on the ‘emergent’ end of the spectrum - signalling a departure of what we’ve known before, and embracing the now and next, both within and outside the platform"

"‘JOY’ (33%)
is the predominant emotion picked up in conversation around ‘Australian content’ and ‘Australian creators’"

"Collective Memories
Finding joy in the commonalities we share and bringing to life sentimental moments that shaped all of us."

Thème général (contenu, image, etc.)

"code of joy"

Recommandations et bonnes pratiques

"Brands within the health, wellness, food and fitness categories can consider playing in this dimension owing to their natural fit with building a healthier, better, more motivated ‘me’ for Aussies on TikTok, and beyond."

"This dimension of Aussie joy lends itself especially well to any brand looking to make a difference, but particularly food, apparel, NFP’s and service providers such as telco’s, appliances and tech, owing to their ability to provide meaningful services and support in trying times."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Théoriser le code de la joie en lien avec la culture australienne et montrer les opportunités pour les marques

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Théoriser les émotions

Images

12.The 8 codes of Aussie joy

Cas/exemples/illustrations

"Podcasters like @justasianthings have captured the attention and adoration over a generation of diverse young Aussies, as they highlight the hyper-niche (and hyper relevant) memories that bind them as part of Australia’s diaspora or migrant communities."

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

Fichier PDF entièrement sur le code de la joie en Australie