Time Well Spent: Users on TikTok stay longer, engage often & feel happier
- Nom page
- Time Well Spent: Users on TikTok stay longer, engage often & feel happier
- URL
- https://www.tiktok.com/business/en-US/blog/time-well-spent?ab_version=experiment_1
- Date de publication
- 2021-08-30
- Date de consultation
- 2024-10-02
- Mots-clés
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Bonheur
Joie - Verbatims affectifs
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"Users around the world agree that the time they spend on TikTok is “time well spent.” They come for the community, stay for the creativity, and leave feeling happy and inspired."
"TikTok is a total mood booster. People turn to TikTok to feel a bit happier and take a break from reality with entertaining videos and creative inspiration. Across all markets, the top three positive feelings consistently associated with TikTok are happiness, joy, and creativity. "
"Users find a constant stream of joyful entertainment, liberating creativity, and endless inspiration that’s tailored just for them. "
"TikTok is a positive, uplifting experience—and when brands connect with this feeling of happiness and “time well spent,” their message can resonate with audiences around the world." - Thème général (contenu, image, etc.)
- Publications
- Recommandations et bonnes pratiques
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" With user-friendly tools and a slew of resources for small businesses, TikTok provides an exciting new world where brands can grow, get results and join us on our mission to spark creativity and joy."
"Participation and collaboration become the primary focus as users dive into trends and hashtag challenges or create original videos to post." - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Encourager les marques à utiliser TikTok et procurer des émotions positives
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Autodéfinition
- Thèmes
- Associer les plateformes à la diffusion de la joie
- Catégorie
- Définir la plateforme de façon positive
- Images
- Null
- Cas/exemples/illustrations
- Null
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
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