What’s Next 2023 Trend Report, A New Era of Confidence (Thailand)
- Nom page
- What’s Next 2023 Trend Report, A New Era of Confidence (Thailand)
- URL
- https://www.tiktok.com/business/library/TH_WhatsNext_Final.pdf
- Date de publication
- 2022
- Date de consultation
- 2024-10-02
- Mots-clés
-
Joie
Mood
Bonheur - Verbatims affectifs
- "50% of users say that TikTok boosts my mood, makes me feel happy/positive"
- Thème général (contenu, image, etc.)
- Publications
- Recommandations et bonnes pratiques
-
"Joy is a growing factor in people’s purchasing decisions across the globe, so it should be a key element of marketing strategies in 2023."
"Signal 1:
The Memeing of Life
Memes provide a language for people to bond over humor while putting their own creative spin on things through formats and in- jokes..
Signal 2:
Wellbeing Your Way
Users share everyday strategies and "life hacks" that empower them to make space for themselves whenever they need.
Signal 3:
Little Luxe
TikTok users highlight how they reward themselves at any budget level, making indulgence feel accessible and attainable for everyone." - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Encourager les marques à intégrer la joie dans leurs stratégies de marketting
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
-
Autodéfinition
Préscription - Thèmes
- Associer les plateformes à la diffusion de la joie
- Catégorie
- Définir la plateforme de façon positive
- Images
-
13.Making space for joy
14.Stat de joie - Cas/exemples/illustrations
- "Collaborate with Creators whose ideas will resonate strongly with people in their community. For example, partner with a #TiredMom creator on a video featuring her favorite 5-minute lunchbox ideas"
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
- Commentaires
- Fichier PDF
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