What’s Next 2023 Trend Report, A New Era of Confidence (Thailand) · EMOTICONES

Nom page: What’s Next 2023 Trend Report, A New Era of Confidence (Thailand)
URL: https://www.tiktok.com/business/library/TH_WhatsNext_Final.pdf
Date de publication: 2022
Date de consultation: 2024-10-02
Mots-clés: Joie
Mood
Bonheur
Verbatims affectifs: "50% of users say that TikTok boosts my mood, makes me feel happy/positive"
Thème général (contenu, image, etc.): Publications
Recommandations et bonnes pratiques: "Joy is a growing factor in people’s purchasing decisions across the globe, so it should be a key element of marketing strategies in 2023."

"Signal 1:
The Memeing of Life
Memes provide a language for people to bond over humor while putting their own creative spin on things through formats and in- jokes..
Signal 2:
Wellbeing Your Way
Users share everyday strategies and "life hacks" that empower them to make space for themselves whenever they need.
Signal 3:
Little Luxe
TikTok users highlight how they reward themselves at any budget level, making indulgence feel accessible and attainable for everyone."
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Encourager les marques à intégrer la joie dans leurs stratégies de marketting
Type d'utilisation de l'émotion (Prescription/autodéfinition): Autodéfinition
Préscription
Thèmes: Associer les plateformes à la diffusion de la joie
Catégorie: Définir la plateforme de façon positive
Images: 13.Making space for joy
14.Stat de joie
Cas/exemples/illustrations: "Collaborate with Creators whose ideas will resonate strongly with people in their community. For example, partner with a #TiredMom creator on a video featuring her favorite 5-minute lunchbox ideas"
Contraintes: Null
Interdictions: Null
Sanctions: Null
Commentaires: Fichier PDF