What's Next 2024, Shopping tren report
- Nom page
- What's Next 2024, Shopping tren report
- URL
- https://www.tiktok.com/business/library/TikTok_Whats_Next_Shopping_Trend_Report_2024.pdf
- Date de publication
- 2023
- Date de consultation
- 2024-10-04
- Mots-clés
-
Joie
Emotion - Verbatims affectifs
-
"Our community embraces a lighthearted and hopeful approach as they share moments of joy and highlight brands that contribute to these positive glimmers through moments of calm, exciting in-person surprises, and little treats!"
"Interacting with consumers in-store and in real life inspires authentic stories of discovery, joy, and togetherness."
"TikTok positively shifts 42% of user mindsets, and users are 1.4x more joyful/inspired than on other platforms"
"TikTok offers a glimpse into what's important to shoppers now – the new emotions, communities, and relationships." - Thème général (contenu, image, etc.)
-
Publications
Shopping - Recommandations et bonnes pratiques
-
"Use trends to make more creative that resonates; we got you!"
"Signal 1 Brandship
Brands are going beyond the value of a product, to the values of a brand
Signal 2 Glimmers
Shoppers are seeking mood boosting shopping lessens the weight of turbulent reality
Signal 3 Newstalgia
Blending nostalgia with new contexts bridges generations, bringing back old trends to a new audience" - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Encourager les marques à connecter avec leurs audiences par le biais des émotions et de la joie
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
-
Autodéfinition
Préscription - Thèmes
- Associer les plateformes à la diffusion de la joie
- Catégorie
- Définir la plateforme de façon positive
- Images
-
15.Our approach to shopping
16.Bending reality - Cas/exemples/illustrations
-
"Trending Now
#Neurodivergent
The neurodivergent community on TikTok shares stories, educates, and advocates, creating a supportive, inclusive space that enhances visibility and understanding."
"CASE STUDY
Kinder World (AUS - Gaming)
Kinder World, a mental wellbeing and gaming app often showcases brand values such as being pro-LGBTQIA+ through their videos and in-game content. Kinder World uses a combination of organic and paid acquisition strategies to drive more app installs. Through solutions like Spark Ads set up with the App Install objective, they were able to amplify selected well-performing organic content to maximize user engagement and boost the likelihood of users converting into players." - Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
- Commentaires
- Fichier PDF
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