What's Next 2024, Shopping tren report

Nom page
What's Next 2024, Shopping tren report
URL
https://www.tiktok.com/business/library/TikTok_Whats_Next_Shopping_Trend_Report_2024.pdf
Date de publication
2023
Date de consultation
2024-10-04
Mots-clés
Nostalgie (newstalgia)
Verbatims affectifs
"Leverage Newstalgia to bridge the gap between old and new communities, expanding your brand's reach to a fresh audience."

"Newstalgia
Blending nostalgia with new contexts bridges generations, bringing back old trends to a new audience"
Thème général (contenu, image, etc.)
Publications
Shopping
Recommandations et bonnes pratiques
"Use trends to make more creative that resonates; we got you!"

"Signal 1 Brandship
Brands are going beyond the value of a product, to the values of a brand
Signal 2 Glimmers
Shoppers are seeking mood boosting shopping lessens the weight of turbulent reality
Signal 3 Newstalgia
Blending nostalgia with new contexts bridges generations, bringing back old trends to a new audience"
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
Encourager les marques à connecter avec leurs audiences par le biais des émotions et de la joie
Type d'utilisation de l'émotion (Prescription/autodéfinition)
Autodéfinition
Préscription
Thèmes
Créer un lien avec son audience
Catégorie
Théoriser les émotions
Images
15.Our approach to shopping
16.Bending reality
Cas/exemples/illustrations
"Trending Now
#Neurodivergent
The neurodivergent community on TikTok shares stories, educates, and advocates, creating a supportive, inclusive space that enhances visibility and understanding."

"CASE STUDY
Kinder World (AUS - Gaming)
Kinder World, a mental wellbeing and gaming app often showcases brand values such as being pro-LGBTQIA+ through their videos and in-game content. Kinder World uses a combination of organic and paid acquisition strategies to drive more app installs. Through solutions like Spark Ads set up with the App Install objective, they were able to amplify selected well-performing organic content to maximize user engagement and boost the likelihood of users converting into players."
Contraintes
Null
Interdictions
Null
Sanctions
Null
Commentaires
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