Check out the 2023 What's Next Trend Reports for Southeast Asia.
- Nom page
- Check out the 2023 What's Next Trend Reports for Southeast Asia.
- URL
- https://www.tiktok.com/business/en-SG/blog/whats-next-2023-trend-reports-southeast-asia?redirected=1&ab_version=experiment_1
- Date de publication
- 2023-01-11
- Date de consultation
- 2024-10-04
- Mots-clés
- Joie
- Verbatims affectifs
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"Making space for joy
Another thing that's on its way out? Endless to-do-lists. After the pandemic, people reevaluated their relationships with work, hobbies and relationships, and many of them have come to the same conclusion: they're burned out. They want to create real, meaningful space for themselves in 2023, and much of that will come from prioritizing joy in all its forms."
"Marketers can also give users ideas on how to indulge at any budget level. There are tons of trends that provide inspiration for small luxuries, such as hacks for drawing the perfect bath or tips on how to make a fancy cup of coffee at home. When brands tap into these corners of the platform, they help people carve out moments of joy in their lives." - Thème général (contenu, image, etc.)
- Publications
- Recommandations et bonnes pratiques
- "Based on global research studies, we predict that three macro trend forces will shape TikTok in 2023: actionable entertainment, making space for joy, and community-built ideals. These core shifts will influence how marketers speak to their target audiences in the upcoming year."
- Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Aider les marques à adapter leurs stratégies de marketting en fonction des tendances et comportements des utilisateur.rice.s
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Thèmes
- Associer les plateformes à la diffusion de la joie
- Catégorie
- Définir la plateforme de façon positive
- Images
-
19.Brand Love
20.Positive emotion - Cas/exemples/illustrations
- "For example, users often turn to TikTok to find answers to specific questions and needs, like dating advice and parenting tips."
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
Fait partie de Check out the 2023 What's Next Trend Reports for Southeast Asia.