Check out the 2023 What's Next Trend Reports for Southeast Asia.
- Nom page
- Check out the 2023 What's Next Trend Reports for Southeast Asia.
- URL
- https://www.tiktok.com/business/en-SG/blog/whats-next-2023-trend-reports-southeast-asia?redirected=1&ab_version=experiment_1
- Date de publication
- 2023-01-11
- Date de consultation
- 2024-10-04
- Mots-clés
- Joie
- Verbatims affectifs
- "Globally, joy is a growing factor in peoples' purchase decisions. The typical person wants to find happiness, even in the smallest of ways. By making content that helps them discover their avenues to happiness, brands can better connect with audiences and drive success in 2023."
- Thème général (contenu, image, etc.)
- Publications
- Recommandations et bonnes pratiques
- "Based on global research studies, we predict that three macro trend forces will shape TikTok in 2023: actionable entertainment, making space for joy, and community-built ideals. These core shifts will influence how marketers speak to their target audiences in the upcoming year."
- Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Aider les marques à adapter leurs stratégies de marketting en fonction des tendances et comportements des utilisateur.rice.s
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Générer du profit
- Images
-
19.Brand Love
20.Positive emotion - Cas/exemples/illustrations
- "For example, users often turn to TikTok to find answers to specific questions and needs, like dating advice and parenting tips."
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
Fait partie de Check out the 2023 What's Next Trend Reports for Southeast Asia.