Fashion

Nom page

Fashion

URL

https://www.tiktok.com/business/library/TikTok_SMB_Vertical_Playbook_Fashion.pdf

Date de publication

Après ou en 2022

Date de consultation

2024-10-04

Mots-clés

Mood

Verbatims affectifs

"The rhythm, style and mood of your music selection can help convey your brand image or product information."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Pro Tip
Our community loves to explore the good life, so show them what’s possible with aspirational content with a BTS feel. Craft videos showing how products are made or authentic behind-the-scenes looks at fashion shows."

"Pro Tip
TikTok users love to show off their best, most trendy looks, so present them with a TikTok Video lookbook showcasing your hottest collection."

"Pro Tip
Tap into your audience’s passion for beauty tips by sharing your favourite product hacks straight from your business. Try makeup tutorials highlighting your key benefits and unique selling points."

"Engage with your audience on a regular basis with organic content. This will help build trust in your brand and give you deeper insights into what makes your audience tick."

"Tip 5:
Show & Tell
Your promotional content should feel native to the TikTok experience, so here are a few ways to deliver your key business messaging:
• Address your audience on camera.
• Include a spoken voice-over or speech-to-text.
• Make your video more accessible by including closed caption."

"Thought Starters:
Feature reviews that speak to:
What convinced them
to purchase your product/ service.
Top benefits they’re experiencing since their purchase.
How easy it is to use your product/service
Why they think users should try your Product/service."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Orienter les marques de mode dans leurs stratégies marketting et les encourager à utiliser des fonctionnalités de Tiktok Business

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Générer une atmosphère / changement d'humeur

Images

21.Our TikTok Community is

Cas/exemples/illustrations

"Meet Me There is an Amsterdam based clothing brand that prides itself
on trendy products and a strong connection with their customers. To increase conversations and build a relationship with their target audience, they partnered with TikTok to show off their brand and boost online shopping."

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

Fichier PDF possédant un très grand nombre de recommendations et bonne conduite (ne pouvant pas rentrer dans le fichier excel) aussi bien des conseils généraux, des conseils sur les vidéos sur les dates à ne pas manquer pour publier, etc.


Référence d'une recherche souvent citée : TikTok Marketing Science EU Understanding Authenticity, Happiness & Joy Research 2021, conducted by Flamingo