TikTok’s Unique path to purchase
- Nom page
- TikTok’s Unique path to purchase
- URL
- https://www.tiktok.com/business/library/Global_Retail_Path_to_Purchase.pdf
- Date de publication
- 2021
- Date de consultation
- 2024-10-09
- Mots-clés
-
Joie
Sentiment
Désir - Verbatims affectifs
-
"The infinite loop is fueled by our community’s desire to constantly discover something new and then take action."
"TikTok journeys are powered by JOY and joy drives users’ purchase behavior
44% of TikTok users prefer branded content that is fun and entertaining
39% of users say "lifting spirits" is key in making purchase decisions
22% of TikTok users feel excited or euphoric about product purchases 1.3x more likely than the competitive average"
"The feeling of joy turns TikTok users in brand advocates"
" The magic of TikTok continues post-purchase" - Thème général (contenu, image, etc.)
- Achats en ligne
- Recommandations et bonnes pratiques
- "It is no longer choosing between selling or entertaining. It's selling by being entertained. Brands can move away from talking at the consumers through one-sided conversations and build engaging consumer experiences that align with their interests. When our community connects and creates together, they present real brand opportunities, drive massive engagement, and help brands sell out."
- Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Susciter de la joie pour encourager l'achat
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Autodéfinition
- Thèmes
- Associer les plateformes à la diffusion de la joie
- Catégorie
- Définir la plateforme de façon positive
- Images
- 22.Powered by joy
- Cas/exemples/illustrations
- Comparaison des interactions avec les marques entre tiktok et les autes plateformes (tiktok dénombrant plus d'intéractions)
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
- Commentaires
- PDF (1 page, du type infographie)
Fait partie de TikTok’s Unique path to purchase