Summer of sports 2024

Nom page

Summer of sports 2024

URL

https://www.tiktok.com/business/library/TikTok_EMEA_Summer_of_Sports_SMB_2024_ENG.pdf

Date de publication

2024

Date de consultation

2024-10-09

Mots-clés

Sentiment
Authentique

Verbatims affectifs

"Creative codes :
Think TikTok-first: Create natural-feeling TikTok content that's authentic to the For You Page"

Thème général (contenu, image, etc.)

Publicités

Recommandations et bonnes pratiques

"Follow Production Principles:
● 9:16 vertical video
● Use hi-res footage. A recent smartphone camera is a
good example of a baseline for quality
● Stay within the safe zone of the TikTok UI
● Sound on"

"Tools:
-TikTok Creative Exchange: Work with our agency partners through TTCX that understand TikTok and the audience there. They'll be able to help create fast, scalable videos and deliver high-performing ad creative against it.
● TikTok Creator Marketplace: Work with creators that know the TikTok lingo the best and partner with them to deliver performance. Find a creator with an audience that you want to reach, and give them the freedom to create in their style.
● CapCut: CapCut has templates that are ready-to-use that naturally fit TikTok. Use the template as an inspiration or as a full-blown ad campaign."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Créer des publicités impactantes de sport pendant l'été 2024 (période des JO + soccer Europe)

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Créer un lien authentique avec son audience

Images

23.Summer of sports 2024

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

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