Summer of sports 2024

Nom page

Summer of sports 2024

URL

https://www.tiktok.com/business/library/TikTok_EMEA_Summer_of_Sports_SMB_2024_ENG.pdf

Date de publication

2024

Date de consultation

2024-10-09

Mots-clés

Sentiment
Authentique

Verbatims affectifs

"Value on TikTok is what the content does for the audience. Does it provide entertainment? Education? Is it a TikTok video to build one's community or interact with specific trends? Create with intent to keep your audience engaged and feeling like there's value for them with your content."

Thème général (contenu, image, etc.)

Publicités

Recommandations et bonnes pratiques

"Follow Production Principles:
● 9:16 vertical video
● Use hi-res footage. A recent smartphone camera is a
good example of a baseline for quality
● Stay within the safe zone of the TikTok UI
● Sound on"

"Tools:
-TikTok Creative Exchange: Work with our agency partners through TTCX that understand TikTok and the audience there. They'll be able to help create fast, scalable videos and deliver high-performing ad creative against it.
● TikTok Creator Marketplace: Work with creators that know the TikTok lingo the best and partner with them to deliver performance. Find a creator with an audience that you want to reach, and give them the freedom to create in their style.
● CapCut: CapCut has templates that are ready-to-use that naturally fit TikTok. Use the template as an inspiration or as a full-blown ad campaign."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Créer des publicités impactantes de sport pendant l'été 2024 (période des JO + soccer Europe)

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Communiquer durant des périodes spécifiques de l'année

Images

23.Summer of sports 2024

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

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